Ecommerce Head
etmana
Total years of experience :14 years, 7 Months
etmana Egypt & Saudi Arabia Is a Social Sharing and eCommerce Platform.
Duties.
• Own etmana Direct to Consumer revenue targets
• Design superior consumer experience and ensure comprehensive information on the website about products, services and the brand
• Highlight the distinct voice, positioning and look and feel of the brand.
• Always optimize, removing purchase barriers and creating a consumer-centric experience
• Work closely with the markets senior management to achieve targets, drive collaboration and standards
• Set the business ecommerce strategy through analysis of historical marketing data
• Lead and motivate a multidisciplinary large team of eCommerce team leaders and digital experts
• Create a best-in-class online shopping experience for etmana products in all markets
Duties.
• Responsible for profitability, the profit margin for each category, and overall sales and customer development.
• Planning and executing sales Targets•
• Develop and carry out the strategic online marketing plans and adapt sales strategy to serve the interests of Zdmee best to keep pace with the competition in the market.
• Ensure smooth customer journey from order to delivery.
• interviewing and training new key heads and setting the Quartey and yearly Team objectives per division.
• Develop and carry out the strategic online marketing plans and adapt sales strategy to best serve the interests of Dokkan and to keep pace with the competition in the market.
• Heavily involved with the company’s website, advertising, and content elements. And collaborate with content developers, fellow businesses heads, and customers on regular basis.
• Reporting to the Board Members general duties including website design, market research, budgeting, sourcing products, pricing, managing P&L, interviewing and training new key heads and lead employees, supervising the e-commerce division, and presenting project designs to upper management.
• Handle decision-making for the website, social media accounts, and online advertising. And responsible for research and development of new online marketing strategies, hiring and training the rest of the E-commerce organization structure.
Duties
• Acting as Ecommerce Manager in all tasks related to www.IKEA.com.sa
• collaborating with cross-functional partners and internal teams to manage all aspects of the ecommerce business including business planning, content strategy and development, and other online activities, website and customer service consultancy, web analytics, and web technologies
• Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive a 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.
• Established abandoned cart email strategy which results for 30% + in email conversion rate
• Created and managed new payment processing system and include all the conventional methods for customers
• Update and maintain the website, and oversee the email marketing (SEO, SEM, Affiliate partners)
Achievements
• Decrease the oversold orders for e-commerce orders from 30% of Total cancellation to only 10%
• Which increase revenue by 1M Saudi Riyal
• Achieve 50M FY17 100% of assigned budget
• Reduce Delivery Lead time from 20 to 5 days
• Increase Email Newsletter revenue by 75%
• Open New 14 cities for Delivery which add up to 2M to the 2017 Budget
➢Additional E-commerce & Customer Care Operations Assignment
Achievements
• Reduce Cases Resolution time significantly from 31 to 4 days which has a great impact on customer satisfaction
• Resolve social media Critical cases in faster times and improve it by 87%
Duties
• Own the convenience online shopper experience, managing the online customer journey from acquisition, engagement, conversion and retention.
• Responsible for coordinating all site marketing and promotions by working with, digital and marketing teams to ensure campaigns are well executed and consistent across all channels.
• Managing stock levels.
• Monitor key performance indicators (KPIs) and provide actionable insights and recommendations across departments.
• Countdown deal program / Mail Campaign management / Selecting the products based on margin
/ stock /aging
Achievements
• Proven track record of Development of online brand budget and commercial. Key Performance Indicator 2014 2015
Sales Growth Rate 186% 154%
Customers Growth Rate 114% 183%
Mega Sale Growth Rate 230% 480%
• Responsible for day-to-day website performance and monitoring. Making appropriate recommendations and develop action plans.
• In 2015 Add 2 families to the website and modify the continent of 4 categories
Achieving second rank on the company stores for Mega Sale 158% VS assigned target. • Managing 40 million SR business / 50 Employees
stores in my area have the highest growth rate across year 2009 (one store in Remote Area Stores 621 %, and the other in Cairo 594 %)
•The fifth big stores ( in terms of Transaction, sales, footfall ) in Vodafone retail their Managers was reporting to me
•Cooperate with the team to design the weekly quiz program to test and enhance the product knowledge across the retail channel
•Managed around 120 employees in the region
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