Digital Director
Omnia
Total years of experience :14 years, 9 Months
• Headed the digital business in the 15-years old UK based agency in UAE & KSA, assigned as a board member, secured key clients retainer contracts renewals and new business pipeline, which grew revenues to reach a turnover of 50 Million AED and the profits to achieve a 20% to 25% margin
• Established & negotiated strategic business partnerships with technology business providers like Microsoft, Google, Sitecore, Progress Sitefinity, Google, Synthesio, Rackspace & Crimson hexagon that significantly redefined the agency positioning across MENA & GCC
• Implemented business models that delivered ROI to clients at a lower cost than the competition, slashed the agency’s outsourcing costs by 40% while ensuring the continuation & enhancements of the delivering premium digital services & offerings
• Delivered proposals and pitch-stage support for key potential accounts & set the digital strategies & commercial estimates, overseen digital accounts directors delivery & ensured quality output & timelines were met, while monitoring effectiveness, profitability and clients satisfaction
• Recruited a team of true global market professionals & evaluated the team performance by internally upgrading roles based on individual skills strength, provided leadership & developed annual key performance indicators, mentored the growth and industry learning opportunities for staff
• Maintained strong relationships with business partners, technology & cloud service providers, monitored worldwide digital transformation trends and business intelligence, ROI tools, analytics & social media sentiment analysis platforms
• Managed integrated digital marketing strategies for the organization on difference channels, delivered complete B2B/ B2C platforms for online Motor insurance, Travel & SME insurance products, accompanied by always-on and tactical digital campaigns across multiple touchpoints (web, email, search, display, SEO and mobile)
• Supported the organization insurance products awareness & ensured brand consistency across different digital platforms, which resulted in positive direct impact on increasing sales & revenues, and assisted the overall directions of the company
• Supervised agencies for execution of digital campaigns that doubled the company marketing ROI in less than 1 operational year, including content marketing, top performing SEO keywords selections, defining the user experience & conversion setup, A/B testing while ensuring proper tracking mechanisms are in place, reported campaigns analytics to senior management for aligning yearly business budgeting directions on digital media spend
• Managed design & development inhouse teams for web / mobile projects in addition to onsite and offshore vendors for advanced integration projects, ensured projects are delivered on-time and allocated budgets under tight milestones, provided UAT process walk-through to final decision makers, while championing vendors & business partners relationships
• Ensured all digital work is compliant to web usability standards & guidelines (design, development and optimization) and engaged with a broad range of stakeholders, across different levels of the organization to showcase products and digital marketing ROI based ideas
• Championed digital projects delivery covering the initial understanding of client requirements, costing, defining scope of work, brief gathering, budgeting, creative briefing, project planning and post-launch support including annual maintenance contracts and resources hours reporting
• Supervised the agency project managers and resources for RFF responses, UX& wireframing, Information architecture, projects analysis & process mapping, scoping & business cases development, functional features & usability design & implementation, user acceptance testing, content management email campaigns platforms and web analytics training
• Acted as a liaison between the offshore development teams based in India, United States & Serbia and customers in the GCC, resolved resource trafficking & planning to avoid overlapping in an extremely dynamic, rapidly fast agency environment to always deliver on-time & within budgets
• Upgraded & developed internally the team skills and experience through weekly training, knowledge sharing sessions, and ensured that teams have a professional framework of digital standards & guidelines to work within for the best outcome possible
• Ensured the delivery of high-end quality digital marketing assets to clients, and grew business relationships and satisfaction during the projects lifecycles
• Managed the technical content development team to execute content & publishing automation on SDL Tridion content management system, syndication to external different 3rd parties and clients on a profit share basis for digital advertising
• Supervised the editorial content department in troubleshooting automation challenges & implemented custom complex web publishing workflows for diversified online industry digital products, based on the highly demanding business requirement with the technical team
• Worked closely with the internal ads trafficking department to deliver targeted digital campaigns and first-time in the region video ads on LINKdotNET portals with specifications based on location, country and interest served on various ad serving platforms, and extended to Facebook and Microsoft Hotmail ads delivery
• Maintained relations with content providers & international news feeds agencies for LINKdotNET online portals including Reuters, AFP, BBC, DPA, trade Arabia, AME Info & Seven days
• Delivered monthly & quarterly business reviews & yearly roadmaps for senior management to ensure the organization products operations are aligned with the strategic business growth directions
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