Tamer Fahmy

Position Summary
Develop marketing strategy to achieve brand objectives and increase market share, Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relation programs.

Brand Strategy
• Develop and implement the strategy, ensuring that strategy is reflected through all elements of the marketing -mix technical product portfolio and communications channels.
• Ensure that all parts of the strategy are aligned at corporate level.

Profitability
• Monitor the performance of brands.
• Develop and implement strategies to meet key performance indicators.
• Analyze the performance of key areas, to prioritize markets in terms of spend and to measure spend effectiveness.

Marketing Planning
• Responsible for the ongoing guidance and coaching to the markets for the marketing planning process for our brands within the marketing plans, Technical Program/Portfolio Management
• Work with the MIG technical, supply chain teams and third parties to ensure that technical product specifications are aligned to the brand strategy.


Communication Program
• Monitor the current communication material in the markets.
• Develop further the communication campaign strategy and communication.
• Planned and executed guerrilla marketing campaigns
• Lead on the development of the promotional strategy.
• Manage all external agencies development.

Position Summary
Develop marketing strategy to achieve brand objectives and increase market share, supervising the PR and advertising agency in all related activities including ATL, TTL and BTL.

Responsibilities
• Develop marketing plan
• Setting annual marketing calendar & budget.
• Develop growth targets, business objectives and brand strategies.
• Implement brand promotion strategies and communication campaigns.
• Enhance brand equity and market share performance.
• Inspire and manage brand vision, position and awareness.
• Ensure applying Corporate Identity for all outlets including dealer sales facilities.
• Responsible for Product Training & Customer Satisfaction Programs for Sales Staff.
• Elevate the company and promote the brand image.
• Maximize all opportunities across the business areas.
• Instill dealer network culture that capitalizes on an integrated business approach across Sales, Marketing and After Sales services.
• Developing expert knowledge of the customer base to identify target segments for all marketing activities including Events, Special Projects and Showroom Management using consumer behavior pillars.

Position Summary
Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relation programs that will enhance the Organization image, facilitate internal and external communications.

Responsibilities

• Build a country marketing plan that includes promotions and partnerships to increase revenue and meet monthly targets in area of responsibility that is co-related with the brand guidelines.
• Develop the Marketing Department’s budget to support overall business operations.
• Forecast, measure and report results on various projects with partners, including co-created and/or co--branded content promotions, lead sharing, and/or event partnerships.
• Creating and handling marketing budget and forecasting reporting results.
• Develop new and creative approaches to working closer with influential members of our industry, and serve as a go¬ to resource to other marketing team members.
• Develop and implement the strategy, ensuring that strategy is reflected through all elements of the marketing -mix technical product portfolio and communications channels.
• Developing and delivering marketing and communications strategies for the organization
• Identify and build relationships with prominent influencers and thought leaders
• Created several successful digital PR campaigns
• Monitor the performance of the brand.
• Develop and implement strategies to meet key performance indicators.
• Analyze the performance of key areas, to prioritize markets in terms of spend and to measure spend effectiveness.

Handling multiple sectors inside MIG from real estate, FMCG, construction and automotive industries

Responsibilities
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests, Coordinate the appearance of all Organization print and electronic materials such as use of logo, brochures, etc.
• Involved in production (control and supervision) stage.
Brand Strategy
• Develop and implement the strategy, ensuring that strategy is reflected through all elements of the marketing -mix technical product portfolio and communications channels.
• Ensure that all parts of the strategy are aligned at corporate level.

Profitability
• Monitor the performance of brands.
• Develop and implement strategies to meet key performance indicators.
• Analyze the performance of key areas, to prioritize markets in terms of spend and to measure spend effectiveness.

Marketing Planning
• Responsible for the ongoing guidance and coaching to the markets for the marketing planning process for our brands within the marketing plans, Technical Program/Portfolio Management
• Work with the MIG technical, supply chain teams and third parties to ensure that technical product specifications are aligned to the brand strategy.


Communication Program
• Monitor the current communication material in the markets.
• Develop further the communication campaign strategy and communication.
• Planned and executed guerrilla marketing campaigns
• Lead on the development of the promotional strategy.
• Manage all external agencies development.

Marketing:
• Develop and implement the strategy, ensuring the strategy is reflected through all elements of the marketing mix - the technical product portfolio and communications.
• Ensure that all parts of the strategy are aligned at corporate level.
• Responsible for creating, implementing and measuring the success of a comprehensive marketing
• Responsible for Product Training & Customer Satisfaction Programs for Sales Staff
• Overseeing implementation of the Marketing strategy in all ATL and BTL activities as well as all PR.
• Monitor the performance of brands.
• Develop and implement strategies to meet key performance indicators.
• Responsible for the ongoing guidance and coaching to the markets for the marketing planning process for our brands within the marketing plans, Technical Program/Portfolio Management
• Work with the NP technical, supply chain teams and third parties to ensure that technical product specifications are aligned to the brand strategy.
• Assist in the design of the technical development program based on true consumer insights.


Business Development:
• Prepares annual Business Development Plan.as well as Business Case for new business opportunities.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and Feedback.
• Developing and enrich all external perceptions of the company and growth of market share.
• Ensure adherence to all organization’s policies and procedure to different divisions.
• Developing sales forecasts for the business on a monthly rolling basis through analysis and interpretation of general economics, specific market trends etc.
• Improving the different departments’ performance by improving work system.
• Moderate data collection, workshops for product / channel data collection.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities

Responsible for the developing and execution of all marketing and business development strategies in (MENA)

 Develop and execute business development plan to the region.
 Develop and execute marketing plan.
 Setting Annual Marketing Calendar & Budgets for domestic and export markets. (MENA Region)
 Responsible for Lineup Positioning.
 Responsible for preparing monthly reports regarding competitors’ performance & suggested plans for available & expected lineup, in coordination with the General Manager
 Developing expert knowledge of the customer base to identify target segments for all marketing activities including Events, PR. and Showroom Management.
 Lineup Positioning, Branding and New models placement
 Develop and enrich all external perceptions of the company and growth of market share.
 Maintain and develop key customer relationships, by growing existing accounts and develop profitable new accounts.
 Analyze and evaluate the effectiveness of sales strategies and marketing communication channels to effectively reach sited ROI and KPI’s.
 Acquire and maintain a detailed knowledge of market and industry direction, competitors and customer needs.

Identify and develop business opportunities in regional market as well as execute marketing and communication plan.
Responsibilities
 Pro-actively hunt target organizations and establish communications with those businesses that can benefit from our Company’s services
 Further develop multi-tier relationships to organically grow the clients’ accounts.
 Define and follow up yearly targets and objectives.
 Increase company involvement with existing client..
 Develop and manage client communication tools by using ATL, TTL & BTL channels.
 Developing and delivering marketing and communications strategies.
 Responsible for setting Annual Marketing Calendar & Budget.
 Develop and implement brand identity.