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Tarek El Sabbah, Head Of Marketing

Tarek El Sabbah

Head Of Marketing·Golden Chicken Company

Saudi Arabia

Master's degree, Marketing

Work experience

Total years of experience: 20 years, 4 months

Head Of Marketing

September 2021 - Present

Golden Chicken Company

Riyadh, Saudi Arabia

September 2021 - Present

Company industry:
FMCG
Job role:
Marketing and PR

regional marketing manager

May 2015 - September 2021

Americana Foods

Jeddah, Saudi Arabia

May 2015 - September 2021

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume in GCC
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Company industry:
FMCG
Job role:
Marketing and PR

Group Brand Manager

August 2011 - May 2015

Halwani Brothers

Cairo, Egypt

August 2011 - May 2015

•Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
•Manage all aspects of marketing programs for specified brand.
•Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
•Forecasts future market trends via statistical analysis.
•Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
•Handling to distribution of the brands.
•Set goals and objectives of the products managed.
•Formulate and execute plans to achieve these objectives.
•Developing support activities to achieve the objective of the products.
•Developing the pricing policy for the products.
•Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
•Discuss the contracts with the suppliers and sign it with them.
•Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
•Planning and implementing all activities related to product development.
•Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager

April 2010 - August 2011

Isis Company for Food Industries

Other

April 2010 - August 2011

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager

November 2008 - April 2010

Soudanco

Other

November 2008 - April 2010

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.
• Build brand architecture and positioning. Manage and liaises with outside advertising & PR agencies.
• Forecasts future market trends via statistical analysis.
• Evaluate consumers' reactions to advertising programs; merchandising policies, product packaging and formulation in order to promptly reforecast marketing & pricing strategies within competitive and volatile market conditions.
• Handling to distribution of the brands.
• Set goals and objectives of the products managed.
• Formulate and execute plans to achieve these objectives.
• Developing support activities to achieve the objective of the products.
• Developing the pricing policy for the products.
• Working closely with sales team and support them with our visit top the customers and solve the problems facing them.
• Discuss the contracts with the suppliers and sign it with them.
• Provides monthly brand updates to management. Maintain excellent relations with all agencies and media suppliers.
• Planning and implementing all activities related to product development.
• Constructing the marketing and sales plan for several regions in Egypt (short and long plans).

Company industry:
FMCG
Job role:
Marketing and PR

direct marketing manager

February 2006 - November 2008

Unifood

Cairo, Egypt

February 2006 - November 2008

• Manage the marketing activities for more than one brands in order to develop and maintain brand equity and ensure the achievement of short and long term sales volume
• Manage all aspects of marketing programs for specified brand.

Company industry:
FMCG
Job role:
Marketing and PR

Education

Arab Academy for Science & technology

November 2008

November 2008

Master's degree, Marketing

Egypt

Skills

Creativity
Expert
Creativity
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Business Planning
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Business Planning
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Marketing
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Marketing
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Branding
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Branding
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Brand Management
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Brand Management
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Planning & marketing consultancy
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Planning & marketing consultancy
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Branding
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Branding
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Freelance Marketing trainer
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Freelance Marketing trainer
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Negotiation & Persuasion
Expert
Negotiation & Persuasion
Expert
Creativity
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Creativity
Expert
Business Planning
Expert
Business Planning
Expert
Marketing
Expert
Marketing
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Brand Management
Expert
Brand Management
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Languages

English

Expert

Hobbies and interests

Sports
Helping others to Sucess
Reading
Traveling