Tarek Nounou

- Updated full corporate identity
- Maintained corporate identity and improved where needed (including all internal paperwork and publications).
- Updated website and created content based on SEO
- Maintained website updates and monitor performance.
- Managed & monitored SEM campaigns.
- Created & managed all used social media channels such as Facebook, Twitter and Instagram.
- Managed online media buying & planning.
- Developed social media strategies and set goals to increase brand awareness and increase engagement.
- Monitored & planned content and delivery and use tools to improve multiple social media channels followers, approach and engagement.
- Developed and manageed competitions and campaigns that promote the company & products.
- Created all marketing material and engaging multimedia content effectively.
- Planned and created participations in exhibitions with design of booths and marketing material such as catalogues, profiles, brochures, 3D maquettes and others (using Adobe CC, Google Sketchup and others).
- Formed key relationships with influencers across the social media platforms.
- Monitored & reported performance of digital marketing channels using tools such as Google Analytics.
- Lead junior staff such as a social media executives and graphic designers.
- Digitized all marketing collaterals.
- Created and managed all projects identities and marketing materials.
- Created the internal portal for our customers (online maintenance request portal) to improve the process & communication with the company.
- Created & tutored training courses to improve skills of sales team.
- Managed the customer's relationship department and provided direct customer services to improve communication and solve complaints effectively.
- Researched and provided trendy ideas, material and seminars/exhibitions to various departments to improve skills and products.

- Built, lead, and reviewed work of the creative team in the production of all web, print, and digital marketing collateral of various IKK Group companies.
- Leaded and managed content strategies for both small-scale and large-scale projects by harnessing strategies, digital and brand designs, compelling contents, and technologies.
- Collaborated with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
- Developed internal marketing campaigns that translated marketing objectives across business units into clear and motivating creative strategies.
- Analyzed brand tracking, market trends, consumer needs, and the competitive landscape.
- Met budget standards by forecasting and managing expenses of advertising campaigns.
- Supervised a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables.
- Prioritized work and resources across engagements based on short- and long-term needs, and established production schedules by collaborating with design teams, copywriters, and production departments.
- Conducted brainstorming sessions with creative team while maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
- Reviewed and approved art and copy developed by the team, ensuring deliverables met effectively marketing goals and challenges.
- Produced fresh, innovative work that translated complex ideas into compelling print materials and digital experiences for visually sophisticated audiences.
- Presented, or supervised presentations of final concepts, and obtain approvals for deliverables.

- Supervised the art department by hiring, training, assigning, scheduling, and mentoring staff.
- Established art department standards for production, productivity, quality, and client service.
- Ensured that team adheres to processes, identified opportunities for continuous improvement, and proposed and created processes and tools to support design operations.
- Collaborated with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives and delivered high-quality work on time and on budget.
- Developed presentation approaches, styles, and techniques for the team to implement.
- Analyzed market trends, consumer needs, and the competitive landscapes, and tracked campaign performances.
- Worked with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate our innovation.
- Conceptualized campaign vision, harnessing original graphics, copy, content of websites, social media, and other marketing materials.
- Developed creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
- Delegated projects to in-house designers and supervised storyboards.
- Obtained team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responded to internal commentary and requests.
- Presented or supervised presentations of final concepts and coordinated productions and disseminations for cross-organizational use.

- Worked on a wide range of projects and media, using various computer software (mainly Adobe softwares) to visualize and develop innovative graphic designs that met business goals.
- Obtained input from management, ensuring designs met organizational standards and brand expectations, expressed ideas accurately, and represented the company appropriately.
- Worked independently and cooperatively on multiple projects with marketing team, meeting deadlines and budget constraints, and scheduled project implementation based on workload, which included five or more simultaneous projects.
- Examined existing processes, identifying flaws and created solutions to improve design capabilities.
- Updated and maintained internal databases of designs, photography, and video.
- Collaborated, brainstormed, and strategized with multiple teams for a wide range of materials that included web pages, presentations, signages, safety signs, internal communication, newsletters, seminars, special events and all other marketing materials.
- Translated strategic direction into high-quality design within an established brand identity.
- Developed concepts by hand or with software, and executed original content determining ideal usage of color, text, font style, imagery, and layout based on trends.
- Managed the design, uploading processes and printing of all project material, understanding best practices for using a content management system.
- Used trend intelligence and understood current and historical business and market to design and execute specific classifications.
- Met and managed relationships with outsourced partners like printing presses.