Sales Channel Manager
Lafarge
Total years of experience :13 years, 8 Months
Responsible on retails channel in Cairo region sales team.
Selling 3 different types of cement brands. Turnover: More than $3.5 Million.
Achieved tremendous sales growth in assigned territories in terms of volume and premium pricing in 2016.
Accomplished sales exchange program within Aggregates and Ready-mix Concrete commercial department.
Reporting monthly analysis in terms of customers’ performance, market dynamics and competitors’ updates.
Increase brands awareness by organizing several events for retailers and masons over the year.
• Led the sales efforts for the Greater Cairo and North Delta regions, exceeding targets by 10% annually, across 50 wholesalers and retailers.
• Developed attractive pricing and applications to enable Tahrir and Sad brands to penetrate into new micro markets.
• Assisted in implementing a new delivery system to customers, improving customer satisfaction by placing their orders directly by phone, reducing customer waiting time and overnight costs.
• Created a new systematic reporting system, improving market information collection and analysis.
• Presented quarterly sales report to Sales Director. Determined territories analysis, sales forecast for upcoming quarter, set targets and competitors strategies.
• Assessed regional competitive landscape in terms of strategies, pricing and sales volumes.
• Engineering adhesives business sector-Sales.
• Technical training on the company’s products and applications for the Egyptian automotive aftermarket.
• Field visits with country manager and general manager.
• Exhibitor in MACTECH International exhibition for machine tools, welding and cutting equipment.
• Leading the whole process from handling clients' requests till finalization of the sale.
• Conceived and applied a follow up system between the sales manager and sales engineers.
• Team work with colleagues for distributing tasks prior visiting potential customers.
Rotational training program in different technical and operational departments. (Melt shop, Caster, Hot strip mill, Metallographic and Mechanical lab).
A member in a team working on the implementation of new product launches in the market and insure visibility of point of sale. (Marketing Operations)
Thesis: - Evaluation of ageing resistance depending on the type of thermoplastic, grade A-. Projects: - Panel flutter of a beam (measuring natural frequencies) with MAT lab. - Design and Manufacture of a dish mold die (El Araby/Toshiba company). - Design of a skateboard parts and installation into an assembly with Pro/E. - Examining crevice corrosion on bolted joints with different compositions. - Various mechanical tests of Low carbon steel alloy (Sheets). Internships: Industrial park-Automation center (IPAC) in GUC, New Cairo,Cairo,Egypt Summer 2009 - An intensive training program in CNC, hydraulics, Pneumatics and PLC. Reliance heavy industry (RHI), Maadi, Cairo, Egypt Spring 2009 - Inspection and fabrication department; Move from one factory to another for inspection duties on steels involved in cement industries e.g. gratings and curved steels etc. Super textiles factory, Matareya, Cairo, Egypt Summer 2005 - Department of receiving the raw fabric. Learning the basic information in processing and operating Dye machines. Alexandria Carbon Black company, Alexandria, Egypt Summer 2005 - Observing steps in the production line sequentially till the final product is accomplished.