Tarek Zouain, On-Trade Sales manager

Tarek Zouain

On-Trade Sales manager

Gabriel Bocti sal

Lieu
Liban - Beyrouth
Éducation
Baccalauréat, Bachelor of Business Computing
Expérience
15 years, 1 Mois

Partager Mon CV

Empêcher usager


Expériences professionnelles

Total des années d'expérience :15 years, 1 Mois

On-Trade Sales manager à Gabriel Bocti sal
  • Liban - Beyrouth
  • Je travaille ici depuis mai 2012

Key Responsibilities

• Handling all Gabriel Bocti portfolio, food and beverage segments.
• Ensuring all Gabriel bocti presence in all sponsored outlets, and penetrate non-sponsored outlets as well
• Handling all the big on-trade accounts as Casino, Skybar, White, Iris….
• Ensuring the sales of all Gabriel Bocti products: Food and beverage including Power Horse, energy drink
• Managing an on trade team divided as follows:
- Hamra, Gemayzeh, Monot and suburbs .
- Zaitouna bay, DT, some on-trade delicatessen shops and others in Achrafieh.
- Keserwan and North region: Kaslik, Jounieh, Byblos, Batroun, Faraya…
- Hotels
- Restaurants and catering

Brand manager -William Grant and Sons à Gabriel Bocti sal
  • Liban - Beyrouth
  • mai 2011 à mai 2012

Key Responsibilities

• Tasking to achieve commercial and marketing objectives in line with supplier ambitions and KPI’s.
• Preparing Marketing Brand Plans for Glenfiddich, Grants and Hendricks working closely with WGS head office as well as the local Media and PR agency
• Running Advertising/Marketing activities according to the annual budget
• Identifying opportunities in the trade working closely with the Sales team to increase shelf space and visibility for all WGS portfolio.
Main achievements
• Launching Tullamore Dew, Irish whisky in March 2011. Depletions year on year +23%.
• Increasing numeric distribution in the off-trade by 18% and on-trade by 28% through a review of the route to market in a way that activates more aggressively the wholesale channel.
• Through an aggressive consumer data based mentoring and PR campaign behind Glenfiddich, sales have grown by 58% year on year and market share has grown by 13 %.
• Designing and implementing innovative and premium gifts with purchase offerings for Grants and Glenfiddich during key periods of the year. These have been shared within WGS brand team as ‘Best Practice’ offerings.
• Initiating a bar tender ‘Ambassadorial Program’ for Hendricks Gin which has increased distribution and depletions in the on-trade higher than expected targets.
• Launching Milagro Tequila in mid 2011 working closely with the Mexican Embassy and gained pouring deals with 12 key on-trade Mexican bars.
• Hosting a series of high profile PR events engaging directly with the trade, end-consumer and media to promote new launches and variants of Glenfdidich.

Brand ambassador-Junior Brand manager à Nexty part of Fawaz Holding
  • Liban - Beyrouth
  • mai 2009 à mai 2011

• Responsible of Off Trade and On Trade marketing by visiting all related outlets and reporting results.
• Responsible of events organization within the company covering portfolio and all brands ensuring continuous creative and innovative commercial and marketing actions on the floor.
• Developing a continuous and up-to-date research about all competitive products in the market including price lists, activities, on floor dynamism.
• Educating all responsible and concerned persons in relation to the sales of NEXTY products and ensure a very solid relation together.
• Ensuring that the products’ visibility is well respected and displayed as per NEXTY’s Client agreement.

Éducation

Baccalauréat, Bachelor of Business Computing
  • à Université Saint-Esprit de Kaslik (USEK)
  • mars 2009

Specialties & Skills

Team Building
Problem Solving
Marketing Management
Sales Targets
Sales Trainings

Langues

Anglais
Expert
Français
Expert
Arabe
Expert

Adhésions

scout du liban
  • ancien scout
  • January 1999
NAUI diving association
  • advanced Diver
  • May 2006

Formation et Diplômes

Cash Van Managment (Formation)
Institut de formation:
Nadim Tabet
Date de la formation:
April 2012
negociation skills (Formation)
Institut de formation:
Level up -Lebanon
Date de la formation:
October 2011
Category Managment (Formation)
Institut de formation:
Level up _lebanon
Date de la formation:
March 2012
Relationship Managment (Formation)
Institut de formation:
level up -Lebanon
Date de la formation:
February 2012