Manager Insights in TSC HO
The Sultan Center
مجموع سنوات الخبرة :31 years, 0 أشهر
Presently working with The Sultan Center as Manager Insights in TSC HO -Marketing department. Position’s role is to develop high-impact insights that empower category and customer strategies to win in the marketplace. As Manager Insights I am responsible for synthesizing, developing, and communicating shopper insights within the assigned category or customer using diverse research sources.
PRIMARY RESPONSIBILITIES:
Leadership & Consulting
• Serve as the shopper category or customer “navigator” by providing thought partnership with Sales and providing a holistic view of the shopper by category or customer.
• Work with business partners to use insights to identify opportunities that support the Sales and customer strategy.
• Collaborate with Sales to institutionalize and activate against insights, including creating and implementing national Category Roadmaps.
• Develop and deploy a content engagement strategy tailored for various audiences to professionally package and share findings.
• Use transparent, strategy-aligned criteria to assess the value of projects to the business.
• Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies with cost leadership
• Redefine medium-value requests and eliminate or outsource low-value requests.
• Tap people’s natural motivations to share insights with peers and increase the “portability” of insights to enable wider sharing
Worked with Nielsen Kuwait as Retailer Services Manager for Bahrain, Oman, Qatar and Kuwait (BOQK) Countries. The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York, USA
Responsibilities
• Put down new business roots for long term business relations by successfully negotiating & putting in place three years business cooperation contract with all Modern Trade Key Chain retailers (Hyper/Supermarkets) BOQK countries e.g. Carrefour, GSF, Sola Supermarkets, Midway supermarkets in Bahrain, Khimji Marts in Oman, The Sultan Center in BOKJL (Bahrain, Oman, Kuwait, Jordan and Lebanon), City Center, Gulf Mart, M.N.H. Al Hajery Pharmacies in Kuwait, Spinneys, Al Choithram Group NBK, Qatar Consumption Complexes in Qatar and hence save USD 126 K and Cash Revenue USD 10 K in 2011
• To facilitate with product and services to new and existing clients on monthly/bi monthly basis with efficiency and quality in everything we do, to build strong business relationship
• Keeping on going sustainable/organic growth by value and impact of service and enabling client and associate satisfaction
• Category insights analysis, into how the client can creatively respond to market changes to attract and retain most valuable customers
• Institute excellence in Client servicing & satisfaction by introducing & executing Account Plans for Top Clients.
• Reduction of delivery time period of Top line reports from 10 days to 5 days to all the Clients.
Worked with Bin Dawood Group, the leading Superstore chain in Kingdom of Saudi Arabia as Branch Manager.
Responsibilities:
• To monitor overall business of the supermarket outlet, merchandising, brand positioning, pricing, promotion and sales targets achievement are the prime responsibilities.
• To coordinate with warehouse, head office and vendors are administrative activities carried out on daily basis
• HR related issues, fast customized service and furnishing customer demand are the first priority in the given tasks.
• Directly reporting to the Managing Director for day to day Business Development matters, suggesting potential strategic business development areas.
• Successfully executing, implementing Company strategies, policies & procedures to the middle management levels by providing them necessary directions & guideness to perform & thereafter controlling them for the best results.
• By the help of forecasting & analysis worked out the appropriate levels of fast moving products & their-after maintained these levels by co-ordination with purchase department.
• Applied different customer service techniques that resulted "win win situation" & customer loyalty towards the branch and the company.
• Leading, motivating, educating & training a 65 employees team from different origins of the world including Saudis, Egyptians, Philippines, Indonesians, Pakistanis, Indians etc. towards the achievement of company mission & goals
Regal Division
Worked as Inspector- Quality Control with Royal Group Technologies, the largest PVC established group in Canada. The RGT - Canada having its major shareholder in U.S.A. and 98% of its sales targeting the U.S. market.
Responsibilities:
• To Increase business and profitability by providing quality product to the
customers.
• To ensure that the profiles/products dimension are in accordance of specification.
• To handle and vigilant inspection of size, length, material and color before ship to the customer.
Worked as Assistant Area Manager in Caltex Chevron Oil Ltd., leading American oil marketing company based in Dallas-Texas joint venture of Texaco Inc. and Chevron.
Responsibilities:
• Managed company’s business throughout an assigned territory at retail outlets.
• Managed to increase sales of company’s product (Refines, Gasoline, Lubricant)
• Launched successful Lubricant brands in assigned territories (DELO, Havoline)
• Trained to retail outlets attendant by giving training at the forecourt (retail outlet)and at the head office.
This course in marketing will examine the various components of the marketing functions and how they are combined to produce a total system of business action.
Organization...both profit and non-profit are engage in intense competition for customers, audience and clients. This degree is a mixture of since and art through which organizations can succeed or fail in this competition.
Accounting and Financial related degree.
