Head of Sales
Qatar Museums
Total years of experience :13 years, 8 Months
• Led the sales team’s efforts to promote, sell, and distribute One Pass to corporate clients and VIP visitors.
• Took part in organising Qatar Fashion United, a fashion show and a concert with international performers.
• Took the responsibility of being the focal contact person for significant sponsors, corporate clients, and hotel partners.
• Managed contracts, purchase orders, and collaboration agreements with suppliers and sponsors.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Ensured that all sales-related activities supported customer satisfaction, retention, and new business development goals.
- Set departmental targets and objectives, work schedules, budgets, and policies and procedures.
- Ensured that all Promotion Information Bulletins were up to date and correctly distributed and that relevant departments always had full knowledge of all available promotions.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best corrective actions to be taken.
- Boosted marketing efforts, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.
- Hired, supervised, and coached sales team members on sales strategies to optimize performance.
- Monitored sales team performance, analysed sales data, and reported information to area managers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Execute the strategic plan to achieve sales targets in segmentation and expand the customer base.
- Build and maintain strong, long-lasting customer relationships.
- Effectively communicate the value proposition through proposals and presentations.
- Implement all sales action plans relating to the area of responsibility.
- Provide information on changing market conditions, including trends in the competitive market.
- Build and strengthen relationships with existing and new customers to enable future bookings.
- Train and guide sales colleagues to focus on strategies as per company standards.
- Execute and supports the operational aspects of business booked such as preparing proposals, writing contract, customer correspondence.
- Support hotel service and relationship strategy drive customer loyalty by delivering service excellence throughout each customer experience.
- Generated and maintained customers of defined accounts & areas through sales activities (face
to face sales calls, telephone calls, entertainment).
- Implemented & executed all sales objectives and action plans to reach and exceed targets set.
- Established parameters, quotes and negotiated prices with customers for transient and group
business.
- Ensured that selling strategies are adhered to during negotiations and maximize up-selling
opportunities whenever possible.
- Closely coordinated and communicated with outbound sales office with regards to
accounts/markets that are serviced by Outbound Sales.
- Provided feedback to the Director of Sales on changing market conditions, including trends in
the competition, as a result of direct sales solicitation, telephone, and direct mail communication.
- Assisting the Department Head and the General Manager with the New Opening Hotel Plan (NHOP).
- Setting up the Standard Operating Procedures (SOPs) for a newly established Sales Department.
- Conducting a thorough analysis of the market and the competition, and preparing a detailed SWOT analysis of the hotel.
- Drafting and creating formal templates of corporate contracts, lease agreement templates, and other external and internal official forms.
- The configuration of the Sales & Marketing module of the Opera system.
- The configuration of the hotel’s Lanyon account for RFPs and communicating with the key accounts local offices and the Wyndham Global Sales Offices to establish a strong RFP base.
- Targeting key accounts for a new hotel, and building a base for the hotel with a focus on long-term leasing for the hotel apartments.
- Introducing the hotel to local corporate and government accounts.
- Building and strengthening relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Developing relationships within the community to strengthen and expand customer base for sales opportunities.
- Managing and developing relationships with key internal and external stakeholders.
- Identifying new business opportunities to achieve personal and hotel revenue goals.
- Supporting the company's service and relationship strategy, and driving customer loyalty by delivering service excellence throughout each customer experience.
- Executing and supporting the company's customer service standards.
- Implement all sales action plans related to marketing area as outlined in the Marketing Plan.
- Establish and maintain files on major active accounts within the marketing areas.
- Promote and produce sales leads for other InterContinental Hotels Group.
- Plan sales trips, under the direct approval of Director of Sales & Marketing/Assistant Director of Sales, to major marketing areas, calling on accounts within their specific marketing area. Report to the Director of Sales & Marketing on potential markets needing coverage.
- Provide feedback to the Director of Sales & Marketing / Assistant Director of Sales on changing market conditions, including trends in the competition as a result, of direct sales solicitation, telephone and direct mail, in market areas. Arrange familiarization/site inspection trips in the hotel for major clients.
- Disseminate sales related information to other departments as appropriate.
- Maintain a high level of exposure in the hotel in major market areas through direct sales solicitation; telephone contacts, and written communications.
- Supports hotel promotions and events and ensures information is fed into the market.
Responsibilities:
- Attracting, managing and maintaining new accounts for high level executive level training for a newly established business.
- Attracting sponsors for the seminars, negotiating sponsorship terms and contracts.
- Maximizing sales revenue through recruiting efficient mediator selling points.
- Supervising seminars logistics and ensuring smooth and efficient operation.
- Supervising company’s advertisement materials and publishing.
- Responsible for maximizing rooms / F&B / Conference and Banqueting business from a defined account base.
- Proactively uncovering new prospects for the Hotel, and maximizing conversion of business in line with Hotels' budgetary goals.
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails, and negotiating the terms of agreement and closing sales deals.
- Gathering market and customer information and providing feedback on future buying trends.
- Representing the Hotel at trade exhibitions, events and demonstrations.
- Maintaining and developing relationships with existing customers via meetings, telephone calls and emails, and negotiating the terms of agreement and closing sales.
- Visiting potential customers for new business and introducing the property and the services it provides.
- Making accurate, rapid cost calculations, and providing customers with quotations.
- Gathering market and customer information and providing feedback on future buying trends.
- Representing the Hotel at trade exhibitions, events and demonstrations.
- Advising on forthcoming product developments and discussing special promotions.
- Establishing a corporate identity for the company.
- Designing, writing and proofreading company flyers, brochures, newsletters, and e-newsletters.
- Visiting potential customers for new business and introducing the company and its services, and communicating with target clients and maintaining relationships with them.
- Conducting market research and customer surveys to assess demand, brand positioning and awareness.
- Supervising the Company’s social media pages, and arranging for photo shoots.
- Assessing, contributing to, and developing, the marketing plans and strategies.
- Contacting International donor associations and promoting the Theater purpose, goals and activities.
- Communicating and coordinating with international media regarding the Theater activities.
- Arranging for media interviews with Theater School students and instructors, and the founders of the Theater.
- Revising and approving media publications and press releases about the Theater.
- Arranging itinerary for international supporters’ visits to the Theater and accompanying their tours within the refugee camp and the Jenin providence.