Tariq Arda

Co-founded a branding and design consultancy, leading all commercial, marketing, and operational functions — equivalent in scope to running an independent sales and marketing division.
• Developed and executed go-to-market strategy, brand identity, and digital marketing presence from inception, achieving active B2B pipeline within the first year.
• Managed budgets, vendor negotiations, and team performance frameworks with full P&L accountability.

(Fixed term contract)
• Led integrated sales, partnerships, and events strategy across multiple high-profile national cultural programmes — combining the commercial and experiential remit of a DoSM role.
• Managed VIP sponsor relations, corporate hospitality partnerships, and institutional stakeholder engagement at the most senior levels of Qatar's public and private sectors.
• Oversaw venue management, catering operations, and event production for prestigious government-linked functions.
• Managed MoUs, contracts, and formal agreements, ensuring compliance, budget adherence, and delivery excellence across all programmes.

Fixed-term operational contract during the FIFA World Cup Qatar 2022
• Managed international-standard guest experience operations at Doha International Airport during one of the world's highest-profile sporting events — a brand representation challenge of the highest order.
• Coordinated with Qatar government, immigration, and airport authorities at a senior level, demonstrating stakeholder management skills essential for a luxury hotel's external positioning.
• Supervised 50+ volunteers, delivering consistent service standards under significant operational pressure with full accountability for performance reporting to FIFA headquarters.

• Led the full commercial sales operation for a premium Doha property — setting strategy, managing team performance,
owning budgets, and driving revenue across all market segments.
• Ranked #1 in ADR and MPI among the entire competitive set in STR reports for 2 consecutive years — objective third
party validation of sustained commercial outperformance.
• Delivered 47% of total property revenue in 2021, significantly exceeding KPI targets in a post-COVID recovery
environment through aggressive market analysis and targeted outreach.
• Directed sales and marketing campaigns, promotional planning, and brand positioning across corporate, MICE, leisure,
and long-stay segments.
• Developed and presented annual budgets, revenue forecasts, and strategic commercial plans to the General Manager
and property ownership group.
• Recruited, on-boarded, and coached sales team members, building a high-performance commercial culture aligned with
the hotels brand positioning and revenue objectives.
• Built and maintained key account relationships across Qatars corporate, government, diplomatic, and MICE communities
— a network directly transferable.

• Managed a multi-segment corporate sales portfolio across MICE, group, and long-stay accounts, maintaining key account relationships across Doha's business community.
• Delivered against quarterly sales quotas while serving as the primary client liaison for the hotel's top-tier corporate accounts.

• Developed the hotel's pre-opening commercial strategy including SOPs, competitive pricing frameworks, and digital platform configuration (Opera S&C, Lanyon RFP).
• Conducted market research and SWOT analysis, establishing brand positioning and onboarding key accounts ahead of launch.

• Represented one of the worlds most recognised luxury brands to corporate and diplomatic clients, maintaining the
exacting service and communication standards that define luxury hospitality.
• Expanded market presence through international trade show representation and targeted new segment development.

• Managed Dohas top-tier government and corporate accounts under the IHG global framework, submitting and
negotiating RFPs for IHG preferred vendor status.
• Achieved a perfect 10/10 in IHG Winning Metrics for 2 consecutive years — the groups internal benchmark for sales
excellence.
• Drove incremental revenue through regional GCC sales trips and event and conference lead generation for the propertys
C&E team.

• Built foundational luxury hospitality sales and marketing skills across multiple brands, consistently exceeding targets and
contributing to pre-opening commercial strategies.