محمد تيسير السيد عبد الحميد مرسى

مدير الادارة الهندسية و الصيانة و الدعم الفنى في AB Pharma

• مصر - القاهرة
• أشغل هذه الوظيفة منذ مارس 2007

• Apply technical marketing studying for the existing health care products
And forecasted products via following up customers feedback, Voice of
Customer, customer’s requirements, believes versus awareness
• Manages the marketing aspects of the innovation portfolio.

• Develop total value proposition for technical products including services and approvals.

• Drive Brand management through differentiated technical marketing
Communications to various segments of the market including engineering,
Design and building officials.

• Provide technical training and support materials to sales channels for
effective market penetration .

• Technical pre-sales activities such as product presentations for small and
large audiences, creating demos, conducting technical workshops, “proof of
concept” development.

• Support the sales teams during engagements by providing advice and
solutions or proposals optimized to meet customer requirements

• Identify marketing strategies with the sales team to improve company sales.

• Introduce new concepts of direct marketing to leverage of technical and
Direct sales channels

• Hospitals, clinics and health care centers Turn key projects
(Operating rooms, intensive care units and Central Sterilization Service
Departments “CSSD” ) customer site evaluation, lay out design, HVAC
duct works and workshop supervision, tenders preparation, project
Execution staff management,