Brand Manager
Hoshan Pan Gulf
Total years of experience :17 years, 5 Months
Product/Brand Development
Responsible for Brand / Product Strategy and planning for GCC, Levant, Iran, Iraq & African region.
Increased Brand visibility across all the trade channels i.e. Mass Market, Retail, Office, Wholesale & Direct Sales.
Conducted Market research to analyze the product range required by different markets & sourced new products to meet the market requirement.
Launched new products right from sourcing new suppliers, finalizing quality & pricing till effectively positioning it across all the markets.
Created Brand Reports required by the management to understand the Sales status of my brands.
Responsible for Forecast for all the brands across all the regions.
Sales/Marketing Development
Responsible to generate new product offers/promos/trade discounts across all the trade channels & different markets.
Creating presentations & conducting meetings with the Sales team to effectively launch new products from time to time.
Visited Trade channels, partners & customers to understand their concerns in terms of quality of products, competition and price & service.
Communicate with external agency through professional briefs for any advertising/ marketing material.
Effectively manage marketing budget & expenditures.
Suppliers
Close liaison with 28 suppliers under the portfolio from various countries like Germany, Thailand, Saudi Arabia, India, China, Korea & Malaysia
Setting up the suppliers forecast & creating appropriate strategies to meet them.
Created supplier presentation on behalf of the brand/company during the supplier’s visits, co-coordinated market visits with the Sales team & analyzed new products offered by the suppler.
Establishing effective and strong network of channel-of-sales in both local and international market.
Promote and raise the brand awareness/ popularity of products.
Implement effective strategies to acquire biggest market share in the categories that products are competing, with the ultimate goal of establishing products in the leading position.
Set up periodic sales quotas and performance mile stones for various sales and marketing activities to drive the company's revenue and growth up.
Identify new business opportunities and threats to the company.
Communicating with target audiences and managing customer relationships;
Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organizations
Organizing and attending events such as conferences, seminars, receptions and exhibitions
Sourcing and securing sponsorship
Monitoring competitor activity.
Supporting the marketing manager and other colleagues.
Conducting market research such as customer questionnaires
Handling various International watch brands like Tissot, Certina, Calvin Klein, Swatch, Hugo Boss, Pierre Balmain, Diesel, Timex, Lacoste to name a few.
Up surged sales by successfully achieving Monthly as well as Brand targets.
Responsible for splendid displays, maintaining & updating regular stocks, maintaining daily sales, effectively conducting and monitoring monthly as well as annual stock checks.
Effectively coordinating with different Brand Managers, Operational Managers, Store Managers and Service centre Manager addressing relevant customer issues.
Active participation in presenting various brand principals the collective feedback of respective brands from the buyers.
Remarkable customer service coupled with superior after sales service.