Marketing & SMM Executive
Sospiro LLC
مجموع سنوات الخبرة :9 years, 6 أشهر
Coordinating projects; Creating activation concepts for Sospiro in Dubai Mall; Concept creation for gifting season (novelties, special gift sets, VVIP) Concept creation for the visual merchandising for Sospiro boutique and other potential retailer departments and hotels.
Coordinating with the brand manager in creating the marketing calendar, marketing budget, campaigns for the MEA region.
Successfully spearheading campaigns on social media platforms including Facebook, and Instagram.
Managing campaign and products advertisement: brieng agencies or vendors, gathering elements (visuals, content etc) and transmitting to them for production of advertisement material.
Managing social media planning for execution of marketing strategies with the agency.
Implementing marketing and promotion tactics with the brand manager.
Monitoring online presence of company’s brand and engaged with users, strengthening customer relationships.
Developing and implementing social media strategies, newsletters.
Maintaining strong social media and brand presence across Facebook, and Instagram.
Developing online marketing campaigns, eectively increasing followers and driving brand awareness.
Organizing, executing, hosting relevant events and gatherings for brand activation eorts, social inuencers outreach events, media inuencers, press, etc.
Work hand in hand with the relevant departments, venues, sales and PR to craft and manage a rolling conversation calendar. Be in the know about the brand competitors, destination and social media trends.
Test new ideas and drive engagement and report on eorts.
Track and report on the eectiveness of activities on social media channels.
Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top inuencers,
competitors, and trends in clients’ industries.
Create timely and engaging content optimized for platform used and intended audience.
Monitor sites for customer service opportunities and initiate conversations on behalf of the client.
Analyze and report social media actions on a monthly basis for successes and new opportunities.
Create engaging and professional visuals that reect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting oine collateral, create original content, etc).
ORGANIC engagements, likes and growing accounts.
Stay current with social media trends and tools - includes attending networking and educational events, reading blogs, and listening to podcasts. Managing Social Media Accounts, including one of the top bloggers in the Middle East - Fashion Pirate.
Attending and covering events.
Approaching new clients.
Deliberate planning and goal setting.
Development of brand awareness and online reputation.
Content management.
Developing relevant content topics to reach the company’s target customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Developing and expanding community and/or in uencer outreach e orts.
Oversee design (ie: Facebook Timeline cover, pro le pic, thumbnails, ads, landing pages, Twitter pro le, Blog, etc.).
Manage e orts in building online reviews and reputation. Monitor online reviews and respond to each review.
Analyze key metrics and tweak strategy as needed.
Oce administration, preparing invoices, proposals and emails.
Researching, project organization, assisting on set of photo shoots, booking casting/models.
Attending ttings, events, budget tracking, client relations.
Producing documents, brieng papers, reports and presentations.
Devising and maintaining oce systems, including data management and ling.
Arranging travel, visas and accommodation and, occasionally, traveling with the manager to take notes or dictation at meetings or to provide general assistance during presentations.
Dealing with incoming email, faxes and post, often corresponding on behalf of the manager.
Organising and attending meetings and ensuring the manager is well prepared for meetings.
Carrying out background research and presenting ndings.
Liaising with clients, suppliers and other sta as well as quality control of the products.
Creative and practical support to fashion designer, researching current trends, attending ttings, scheduling and organizing projects, producing agenda, managing databases.
Organization and conception of fashion events, runway shows, press conferences, meetings, interviews.
Assist the business manager with personal errands, including bank deposits, manage personal calendar.
Participation - organization of the concepts/ideas/lookbook photo shoots and the runway for: AltaRoma AltaModa: Room Service (Rome, Jan 2015); Monte Carlo Fashion Week (Monaco June 6-8 2015); MercedesBenz Fashion Week Russia (Moscow, October 26-27 2015) Riga Fashion Week (Latvia October 29-31)