Director Marketing Analytics / Business Development
Etisalat
Total years of experience :29 years, 9 Months
• Direct the business development activities and drive new opportunities to support company growth
• Direct data analysis, reviews and give suggestion for current business situation related to any existing products, promotions or ongoing campaigns.
• Planning and coordinating the implementation of business plans and the penetration of new market
• Proactive by giving business advice and market key insights based on data analysis and current trend in the market
• Improve company market position and achieve financial growth
• Direct data analysis and deliver daily, weekly and monthly management reports
• Coordinating budget plan activities within Commercial department
• Find new business opportunities to enhance or build revenue stream by giving clear idea and implementation steps
• Maintaining extensive knowledge of current market and subscribers behavior and share the idea to improve business opportunities
• Plan, organize and conduct personal development for staff
• Prepare monthly Commercial report which needed by the Etisalat Group / Cluster
• Working closely with IT for every initiative to be implemented in BI/EDW system, progress monitoring, data quality and consistency checking, and make sure the system has met business requirements
• Deliver data analysis, fact finding and recommendation to improve business
• Produce KPI reports for Commercial department
• Produce monthly dashboard report
• Customer segmentation profiling for campaigns or promotions planning
• Pattern analysis, traffic analysis and cohort analysis to understand subscribers behavior
• CLM analysis to increase subscribers loyalty and reduce churn
• Deliver abnormal traffic or usage report
• Deliver ad hoc report or analysis
• Business Intelligence project team member (key user)
• Involve in Commercial budget preparation and road map
• Monitor performance of current products, promotions and campaigns
Roles
• Manage and deliver IT business application projects to support company growth :
o ERP system (Oracle Application 11i)
o Data Warehouse System
o Billing System
o Post Paid data migration (Lifetree)
o Web applications
• Support integration between ERP system with other Business Application system by providing technical assistance and guidance for the implementation
• Business reporting and analysis (traffic, subscribers, churn, etc)
• Review system documentations; IT Policy and Procedures
• Develop training plan for staffs
• Provide weekly and monthly IT Business system reports
• Assist in the preparation of project plans and resource projections for all activities
which performed within the framework of a given project
• Ensures systems implementations occur in accordance with established Change Management procedures
• Manage system update, system upgrade and user requests effectively and minimize the risk of system changes by having detail assessment and implementation plan
Projects
• Oracle Application Business Suites 11i Implementation : To implement ERP system which consist of some finance modules (GL, AP, AR and FA), Procurement, Inventory and Sales.
• Data Warehouse System (DWH) project
• OCS (Online Charging System) Data Migration
• Post Paid Data Migration
• BCM Service Desk Application
Roles
• Manage, overseeing and support overall operation and performance of the following systems: ERP, Customer Care and Billing System Reporting, Revenue Assurance (RA), Fraud Management (FMS), Data Warehouse System, In house MIS systems and other intranet web application
• Automate and streamline operation activities and processing
• Undertake project management task for system enhancement, upgrade and migration
• Department budget and business plan coordinator
• Vendor Management, review support & maintenance agreement, review and enhance system documentation
• Manage and schedule system preventive maintenance
• Periodically review department performance base on SLA and KPI
• Provide CEO Monthly Dashboard Report by collection some information from various departments : IT, Finance, Technical, Marketing and Human Resources
• Provide IT Weekly and Monthly Project Status Reports for Etisalat HQ
• Develop, enhance & review departmental SOP and Policies
• Coordinate user training
• Gather new user requirements periodically
• Conduct periodic capacity review and planning, data integrity and audit
• Manage and support business requirements and model
• To manage and ensure that all systems are integrated & interoperable, the operational configuration changes and updates are supported and implemented into the system timely, accurately and as per the specifications
• To manage an effective and prompt technical support whenever required in ensuring customer satisfaction
• Lead, supervise and train sub-ordinate to ensure their level of discipline and knowledge in executing their job and task is satisfactory and they are kept abreast with technology.
• Contribute and actively participate in Risk Management process.
• Plan, design and test DRP (Disaster Recovery Procedure) for Business Application Systems to support business continuities, minimize risks and lost.
Projects
• ERP Implementation : To implement ERP system which cover some finance modules (GL, AP, AR and FA), Procurement, Inventory, HR and Payroll
• Fraud Management System (FMS)
• Revenue Assurance (RA) System
• Data Warehouse System : To centralize all data and information from some sources, and has capability to analyze and generate reports as per user requirements
• Customer Care and Billing System Reporting
• In house MIS Reporting as per Sales/Marketing requirements
Roles
• Manage enterprise databases related to security, performance, accessibility, scalability, reliability and capacity plan:
o Origination database
o Transactional database
o Customer database
o Data Warehouse system
• Deliver standard and custom system reports based on user requirements
• Manage data processing, data upload and ETL
• Manage DRP system for some critical databases
• Provide IT budget plan every year
• Implement GE’s global standard for database security system
• Actively involve in local and regional projects for building new application systems
Projects
• CRM project : to build some data marts
o Account and Customer Data Mart
o Global Campaign Management System (GCMS)
o Telemarketing System (TMS)
o CRN (Customer Number) Validation
o Campaign Analytical and Report Environment (CARE)
• Database Migration from DB2 to Oracle
• Streamline customer application checking process and internal fraud investigation.
o Duplicate Checking Enhancement
o Footprint (Internal Fraud Investigation)
• Database Server Infrastructure Upgrade
• Proposed and implemented new infrastructure to consolidate the Oracle database servers
• Automatic Database Performance Monitoring
Roles
• Deliver day to day business applications support services
• Manage business system applications :
o Oracle Business Suites 11i (ERP) systems
o OLAP application
o In house Web applications
o Business Objects reports and GLDI
o Document Management Systems (QDMS and Documentum)
• Meet operational SLA for problem solving and service request
• Establish disaster recovery procedures
• Deliver Business Application group projects or goals
• Propose department budget plan
• Performance appraisal for subordinates
• Manage Enterprise Databases
Projects
• Transportation Online Web Application
• Field Support Team Website Design
• Subsurface Website Design
• Replacement of PCDOCS applications with new Web Intranet applications
• AP Invoice Tracking Application
• Business Objects Application Upgrade
• e Expense Rollout Implementation
Roles
• Deliver day to day database administrations support service
• System administrator for all enterprise databases
• System administrator for Oracle ERP
• Supporting application projects
• Supporting Disaster and Recovery implementation
Projects
• HR Online Enhancement
• QDMS Implementation
• Financial Data Warehousing (OLAP)
• Document Management System Implementation (Documentum)
• New Backup and Recovery Strategies for Oracle Database
• Hosting Infrastructure Improvement Project
• Oracle Application 11i Stabilization
• Data warehousing Implementation (Multidimensional Database)
• ORACLE Application 11i Upgrade
• ORACLE Server and Oracle Financial Upgrade Assessment
• ORACLE Express Upgrade
• Budget versus Actual Application Enhancement (OLAP)
• Oracle RDBMS Upgrade (NT platform)
• Oracle Financial Upgrade from 10.6 to 10.7 version
• MAXIMO Implementation
• Oracle Server Migration from version 6 to 7.3.3
• Oracle Financial Upgrade from 9.3 to 10.6
• Taught Statistics I & II, Operational Research, Mathematics I & II, Experimental Design and Stochastic Analyses
• Developed systems information for the Ministry of Education
• Developed systems information for producing quarterly academic activity reports