Tengku Muhamad Naquidin Tengku Naaim

Key Projects:
• Product development and configuration of Tableau data management software for Sime Darby Plantations
• Project ideation and proposal development for Tourism Malaysia for digital marketing platform in collaboration with Services on Demand Sdn Bhd
• Marketing and sales collateral - design and copywriting for new property product launch for Zana Bina Sdn Bhd
• Development of an online travel market place (Halal Trekker) targeted towards the Millennial Muslim traveller.

Key Responsibilities:
• Plan, forecast and manage profit and loss (P&L) of the NJOI Business portfolio
• Digital product development - manage and oversee the end-to-end development and delivery of NJOI digital platforms (OTT, STB, Casting and Mobile App)
• Business development and acquisitions - with a focus on B2B relationship and collaborations
• Charting product lifecycle through the definition of strategies and roadmaps
• Oversee marketing and communications development, from ATL, BTL to digital marketing
• Development of data analytics and insights for household and individual segments
• Content analysis for Malay segment - determining appropriate content for Malay target audience
• Overall management of sales channel partners and acquisitions.

• Implement CRM strategy, customer centricity project and enhancement of the CRM system, data collection, management, analysis and process mapping.
• Oversee communication channels namely e-newsletters.
• Implementation of Data Management Strategy: ensure customer information is complete and accurate, each customer to have unique id, system in place to manage the information once it is cleaned.
• In conjunction with CRM consultants, lead the customization of CRM system
• Continued development of company online channels including the Internet, Intranet, social media and all direct, regular communication with client base.
• Internal communication: act as single point of contact for all internal communications. Support HR in developing specific internal programmes.
• Initiate and conduct web-market and web-consumer studies, develop programs to drive consumers to website(s), social media channels, track advertising and promotions.
• Serve as the principal liaison between marketing and technology departments for management and development of digital related technologies.

• Strategize and implement online acquisition and retention campaign for Internet & Mobile Banking in CIMB Bank.
• Responsible for Internet & Mobile Banking campaign acquisition from proposals to contract negotiations with campaign sponsors.
• Mentor and provide guidance to Web Designers and Marketing Executive on web projects and online marketing campaigns.
• Manage internal client’s (Loan, Credit Card, Private Banking, Insurance, Islamic Banking and Group Corporate Communications department) expectations and internal resources to ensure client requirements and web project schedules are met on time and on budget.
• To promote and increase the use of alternate banking channels such as internet banking, mobile banking and self-service terminal banking (ATM/CDM).
• To manage channel system enhancements with support from technical vendors.
• Develop and execute marketing strategies to increase alternate channels sign-ups, usage and loyalty.
• Track ROI for marketing and promotional campaigns.
• Measure, track and monitor usage performance against competitors and take corrective actions to increase efficiency of alternate channels.
• Work across different departments to automate offline products to online.
• Develop content for tech banking in the form of collaterals, press releases and marketing promotion materials and campaigns.
• Manage and update internet banking website.
• Conduct user acceptance testing (UAT) for new system introduction and enhancements.
• Monitor internet banking server performance and advise frontline staff in the event of any downtime periods.

- Currently responsible for start-up and implementation of all interactive related solutions for the company.
- To increase the company’s total sales and market share through effective internet marketing and sales management
- Continually strive to improve the effectiveness of the company’s website using new internet marketing strategies and partnership with corporate resources
- Responsible for optimizing the customer experience to ensure the day-to-day effectiveness of web content display through the interpretation of web analytics.
- Oversee the planning of key promotions and special events to support corporate goals and ensure integration of the internet across all channels
- Development of CRM database and customer lifecycle for KLIA Ekspres & KLIA Transit
- Plan, develop and direct marketing efforts to ensure maximum usage of online ticketing services
- Monitor and ensure timely implementation of e-commerce plans and strategies
- Develop budgets for projects, monitor costs, compile and present status reports to management
- Monitor web analytics and propose next steps to management on interpretation of data.
- Widen opportunities to promote and sell company products and services online through a variety of online channels (twitter, facebook, etc)
- Adaptation and editing of print ad materials and conversions to email and website templates
- Ensure third party websites (Malaysia Airports, Malaysia Airlines, Tourism, etc.) display accurate information about ERL products and services

- Coordination of all digital and mobile marketing communications to ensure maximum exposure and publicity
- Explore all possible options of digital and mobile marketing through interactive tools for customer engagement
- Management of all digital and mobile communication channels to customers and public
- Management and maintenance of websites
- Development of CRM systems (owner’s logbook, online satisfaction surveys, online data gathering)
- Mobile technology enhancements (SMS broadcasting, SMS contests)
- Online communication and advertising (product launches and brand campaigns)
- Monitoring and tracking of all digital and mobile channels through tracking and analytical tools and software
- Monitor and ensure timely implementation of e-commerce plans and strategies
- Monitor project costs, compile and present status report to management
- Widen opportunities to promote and sell products and services online through a various channels (social media)
- Work with marketing leads as well as brand and communications leadership to educate on best practices for online communication

- Management of key accounts within the company; HSBC, KFC, Volvo Asia Pacific, Unilever and GITN (Government Integrated Telecommunications Network - subsidiary of TM Bhd).
- Accountable for all online planning and execution of branding and sales campaigns. Management and update of websites.
- Raise proposals and quotations as requested by clients

- Worked on the largest account - Proton. Other accounts included Proton Edar, Lotus Cars and Glaxo Smith Kline.
- Appointed into a newly created business development team that was responsible in the engagement of new accounts.
- Raise quotations and approvals as requested by clients

- Entrusted with a few Government portfolio’s to manage and ensure smooth rollout and usage of the ePerolehan system.
- Managed Ministry of Information, Ministry of Cultural Arts and Tourism and Ministry of Agriculture.
- Involved in training and “hand-holding” of Government users in the use of ePerolehan. Responsible for “change management” during the initial implementation stages of the ePerolehan system.