Digital Marketing Manager
Al Majal Media
Total years of experience :17 years, 2 Months
- Drive performance marketing campaigns across SEM, Display Advertising and Social Media Advertising.
- Help in Review, Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Create engaging, easy-to-use content solutions (Responsive, SEO-friendly, accessible cross-browser compatible, aesthetic and UI/UX-focused) in English and Arabic.
- Web product project including: Business Requirement Identification, User Experience study, Content Marketing Development, Prototyping, Interaction Design, Information Architecture, User Research, Competitive Analysis, User-Centered Design, Lead Generating Tactics and SEO strategy.
- Conduct research and data analysis for the website & App in order to assist the cross functional teams engage with audience and increase on readership rates.
- Ability to increase visibility for audience and internet users through not only reaching but breaking the growth goal through SEO/SEM marketing & solutions.
- Suggest agile practices for the different application through different online marketing tools: such as, Social Media, Digital, Online & Mobile.
- Channel Marketing through HTML/CSS design, video production & visual marketing tactics.
- Contribute in planning, budgeting, marketing plan, and monitoring marketing operational costs
- Manage multiple digital vendor relationships
- Conduct training sessions as needed
- Kiosk System for Fazza Championships
- Mobility and content management Ar/En (F3 Championship)
- Branding and Graphic Design
- Media and Press Collaboration
- Social Media plan, strategy and implementation
- Reporting and statistics
• Manage projects related to IT Software Technologies department.
• Researches and provides information on technical trends.
• Consults with program manager to develop appropriate technical solutions.
• Conduct meeting and stakeholders committees on periodic based and once business needed.
• Advise on options, risks, costs vs. benefits, impact on other business processes and system priorities.
• Contribute to increase commercial efficiency and improve processes, service delivery, customer relationships, capital expenditure and above all, profitability and shareholder value.
-Taking responsibility to create SharePoint components and designs.
-Constructs, designs, tests and implements the part of the basic system that enables and supports engineering and business functions.
-Researching the system and technical environment needs.
-Defining the scope, plans and deliverables regarding the assigned basic projects.
-Collecting detailed technical and user requirements and working with others for analyzing the collected requirements, translating into programmable solutions and also ensuring that the identified solutions meet consumer expectations and needs.
-Designs, erects, tests and implements the basic integrated solution and the distributed computing solutions.
-Monitoring the performance for identifying and resolving the system problems.
• Plan and administrate CRM & Billing Business Application, user access controls and UAT tests.
• Manage and Develop DSS for Senior Management to provide operational reports.
• Identify, manage and resolve problems and defects proactively and reactively.
• Daily checking of application servers and the automated background processes reports.
• Plan and supervise the Database backup and recovery.
• Vender account management, liaising and negotiating purchasing with Microsoft, Oracle and MagnaQuest.
• Supervise and manage ETL phase on data migrating projects.
• Key role in providing security, network and infrastructure administration tasks.
Responsible for System design, analyzing data, deployment and implementations of software and applications using tools for programming, debugging, compiling and deploying windows, web, or service applications; Documentation and implement unit test plans, scripts, and test harnesses in addition to servers and databases monitoring and generate statistical reports as required to improve decision making.
Highlights:
o Advanced in the .NET development and integration with several types of databases especially MySQL; Gained experience in IBM Lotus mailing and Microsoft exchange, DNS and ISA server.
o Attained extensive experience in Telephony, Switches and Servers configuration in the datacenter.
o Communicate with Telecom operators and Government offices for IT regulations, services and business meetings.
o Quickly grasped required business knowledge and put more of Project Management knowledge into test and practice.
Administer Billing Systems and perform daily operations and reconciliations to assure data consistency, generating reports, developing internal application for billing to resolve all MIS related complaints and requests in accurately and timely manner.
Highlights
o Act as Billing Analyst by studying new services and process implementation, reconciling invoices and Mediated files with billing data, performing Revenue Analysis, assisting in Revenue Assurance activities, resolving all billing discrepancies and training responsibility as assigned
o New Billing System; Requirement Analysis, Data Migration, UAT and Implementation
o Develop HUR Application (Automatic sending High Usage of Roaming CDRs)
o Develop 3.5G Email & Newsletter Application
o Develop CCMS (Credit & Control Management System)
Provide Technical Support for Billing Applications, data and reports, and participate in the preparation of projects and services as well as prepare daily statistics and CS alarms, and contribute to the enhancement of customer satisfaction.
Highlights
o New Billing System; Requirement Gathering, Stuff Training, Pre-UAT, setup Meetings and follow-up Implementation
o Dedicated member of Customer Service department to follow up and develop the master PIP of 3G project.
o IVR and VAS services development
o Develop Attendance Application using MS Access Forms and VBA
o Collect Requirement for STE Application
o Prepare Retention KPI monthly report
GPA: 70 Network services and Career Advising Community.
- Studied two semesters. - Postponed to be resumed by MBA degree
(( Diploma in Information Technology )) - 2nd Place at first year. - GPA = 72.52% - Nominated to the 1st Syrian Olympiad in Information Technology for programming 2004 under 20 years old and had 10th position in Damascus