Marketing Manager
Mohammad Yousuf Naghi Group
Total years of experience :10 years, 3 Months
* Planned and executed marketing communication activities to support achieve business objectives, including social media, advertising, media relations, branding, product launches and events
* Monitoring campaign responses and identifying areas for improvement.
* Create product positioning and messaging to differentiate products in the market and expand visibility.
* Develop marketing budget required based on business plan and seasonality.
* Utilized SEM and SEO to ensure maximum target market penetration.
Highlights: Nissan Middle East - a part of the Japanese global automotive company Nissan Motors Corporation - operates across 22 countries in the region.
Key Responsibilities:
Product Management
• Plan and coordinate execution of market research to ascertain consumer needs and expectations and provide strategic inputs to current and future product planning.
• Contribute to determining nature and scope of current and future Nissan product lines through analysis of product specifications and requirements as well as by evaluating new product ideas and/or proposed changes to products/packaging.
• Monitor and maintain optimum stock levels of the product lines through efficient planning and scheduling ensuring product availability and targeted inventory turnover.
• Participate in introducing new products in the market by calculating return on investment (ROI) through evaluation of proposed product requirements and product development programs.
• Establish product pricing utilizing market research data, reviewing production and sales costs and forecasting volumes. Deal with costing of special and customized orders.
Product Marketing
• Compile, collate and analyze market intelligence data and assess competition in the market by comparing Nissan products with offerings from key competitors.
• Facilitate development and execution of product marketing communications by defining objectives and providing up-to-date source data.
• Work closely with the sales director in developing product marketing strategies enabling capture of targeted market share.
• Assess and validate product market data through customer visits with salespersons and evaluating sales call results and recommend measures for improvement.
• Prepared short-term and long-term product sales forecasts, special reports and analysis and responded to queries and requests enabling management decision making.
• Collaborate with sales, advertising and production teams developed time-integrated plans to introduce and market new products.
Premium and Sedan Product Manager (November 2014 - May 2015)
Mohamed Yousuf Naghi Motors Co. - Hyundai, Jeddah, KSA
Profile: Mohamed Yousuf Naghi Motors Co is one of the leading automotive companies in Saudi Arabia representing BMW, Jaguar/Land Rover and Hyundai. The company is the exclusive agents for Hyundai cars and light commercial vehicles in the Western Region of KSA and also has the kingdom wide agency for heavy commercial vehicles and buses.
Designation Chronology:
• November 2014 - May 2015: Premium and Sedan Product Manager
• October 2012 - October 2014: Assistant Manager - Market Intelligence
• October 2011 - September 2012: Product Planning Executive
Highlights:
Assistant Manager - Market Intelligence
• Developed formats/templates for various reports required by the management which have been adopted as standard market and business performance monitoring tools.
• Created a centralized and reliable market intelligence database which assisted various marketing functions in tracking market and business performance at predefined intervals.
Product Planning Executive
• Planned and introduced trim levels for the new Santa Fe model which continue to be ordered by the company.
• Developed a product differentiation strategy to provide competitive edge to MYNM products - like Naghi Sonata and Elantra Touring - against products of other Hyundai distributors in Saudi Arabia.
Key Responsibilities:
Premium and Sedan Product Manager
• Developed and implemented strategic plans for current and new models of Hyundai passenger vehicles and premium cars detailing potential market trends, sustainable market share and growth.
• Created product plans in terms of grades, specifications, pricing and margins, sales contribution aligned to market demand, consumer behavior and corporate objectives.
• Proposed new products with potential for satisfying requirements of existing and new markets and generate continuous demand for sustainable growth.
• Prepared analytical reports on the automotive market for MYNM HPV business providing detailed position of HMC markets, market updates and competitor movements.
• Maintained up-to-date databases of the Saudi automotive market in terms competitors’ brands, products, prices, lineups and specifications.
• Managed all product communications to target audiences including catalogs, brochures, billboards, events, motor shows and test drives.
Key Responsibilities:
Assistant Manager - Market Intelligence
• Sourced and analyzed data and mapped the market to determine the real market size and industry demand by brand and segment.
• Provided inputs for corporate target setting by analyzing performance by brand and segment and developing growth projections.
• Supported appropriate departments in developing effective counterstrategies by gathering, analyzing and reporting competitor analysis in terms of product, pricing and promotion.
• Prepared periodic analytical reports on the automotive market, MYNM HPV business and competitive environment for management information.
• Assisted the market insights team in planning and executing market research and conducting product clinics as per approved projects calendar.
Key Responsibilities:
Product Planning Executive
• Mapped customer profiles by segment and trim level and developed product plans covering grades (trim levels), prices and specifications for the entire lineup of cars in the company’s portfolio of offerings in KSA.
• Developed plans for new product launches in terms of segmentation, positioning and promotion along with monitoring competitors’ products, trim levels, prices and new launches and proposed development of counterstrategies.
• Supported sales teams in developing tactical promotional campaigns in order to achieve monthly sales targets for existing and newly launched products.
• Developed training materials covering products, promotions and competitive offers for the use of frontline sales and CRM staff.