Retail Area Manager
Anotah - United Arab Emirates
Total years of experience :21 years, 3 Months
• Manage the operational aspects of stores within assigned area, and Monitor stores conditions to meet customer service standards and budgetary goals.
• Maximize the potential of Brand and Store Management through performance, Coaching and the cascade of knowledge to Store Teams.
• Collaborate with department leaders to create strategic plans aligned with company objectives,
• Establish training programs for staff members to improve sales outcomes.
• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing improvement and or cost reduction.
• Monitor and control inventory at each location, and ensure that all staff demonstrate initiative selling skills through good Product knowledge.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Coordinate transportation and distribution of stock
• Devise and implement sales and marketing campaigns
• Create incentives to motivate employees to meet sales goals.
• Review historical operations data and reports to identify areas for improvement and innovation.
Key Profile: Spearhead team efforts in implementing various process improvement initiatives encompassing retail systems, customer service and store aimed at enhancing operational efficiency/ accomplishing organizational business targets • Collaborate with store, warehouse as well as back office for optimizing resource utilization and maintaining seamless operations • Interact with vendors and suppliers for maintaining inventory levels and material availability across various points of sales • Maintain departmental profitability by aligning operations to budgets, scheduling expenditure, evaluating variances, operating and financial statements for profitability ratios and implementing remedial measures • Guide store teams to delivering sales results based on brand standards (high standard of visual presentation and world-class customer service) • Follow up with store managers in ensuring compliance to policies, procedures, and controls with regards to merchandising of products, ambiance maintenance and rendering qualitative service aimed at enhancing customer satisfaction • Collaborate with various support teams in effectively implementing strategic, operational, administrative programs, and projects based on business as well as operational requirements • Assess programmatic and operational effectiveness short & long-range organizational goals, objectives, strategic plans, policies, and operating procedures to align with changing market dynamics • Evaluate high street & retail trends for defining/ aligning corporate policy related to display, merchandising, pricing and grading • Maintain updated knowledge of retail market trends, competitor activities and local factors in realigning business strategies for the target market segment • Enhance business generation by revising stores hours to local market timings, generating market awareness by by liaising with local schools, newspapers and the community • Focus on recruiting, grooming, mentoring and training team members in enhancing business/ client satisfaction by rendering qualitative service delivery • Assess team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs and other operational issues • Assist the senior management in implementing new policies and working practices. Generate awareness amongst team members on various operational and statutory requirements for implementing the same in day to day business operations • Enhance team satisfaction by effectively resolving staff, other external and internal operational issues • Collaborate with contractors in conducting shop refits based on national guidelines and shop standards • Highlight critical business issues with potential performance bottlenecks to the senior management and other stakeholders for effectively implementing remedial measures • Represent the organization to governmental agencies, funding agencies, national organizations, and/or the general public Enterprise Impact: • Rated high for consistently accomplishing annual budget and sales targets • Instrumental in implementing KPI system in the group followed by user training for managers
Key Profile: Defined & implemented strategies for the brand portfolios aligned local markets and global team to enhance current portfolio and customer communication • Rendered consultancy to the local marketing teams in accomplishment of business targets and maintenance of market alignment aligned to growth targets, business objectives and brand strategies for specific brands • Spearheaded brand planning process by developing & implementing annual brand target setting & innovation review and brand strategy review. Participated in annual brand operating plan reviews • Collaborated with the senior management in preparing business & revenue forecasts based on existing market performance, trends and other local market dynamics • Finalized pricing for new products and realigned prices of existing items based on evaluated market trends and competitor activities • Set up pricing & pack strategies to enhance margin mix, trade spending plans and distribution. Assessed consumer trends & information across product categories to identify & develop business opportunities within existing/ new territories • Collaborated with cross functional teams in setting up innovative marketing plans aimed at accomplishment of business targets. Liaised with market research agencies in implementation of consumer research plans • Drafted & developed effective communication plans in coordination with advertising, media and PR agencies • Monitored & analyzed market trends, brands performance, competitive activities to identify business opportunities. Prepared & ensured compliance to financial plans • Followed up with vendors & suppliers for maintaining adequate stock levels across various points of sale Enterprise Impact: • Assigned additional responsibility of managing day to day operations of F&B Boutiques aimed at accomplishing business targets • Played key role in developing rapport with corporate clients for identifying & developing new business opportunities
Multi-national fashion & sports retailing company.
Confidently managed twelve large outlets in the Abu Dhabi region.
Maximized sales and profitability while achieving target KPIs (sales per sq. ft., ATV, conversion, etc.), in addition to meeting control costs within the budget.
Formulated and implemented retail strategies and procedures in discussion with the Retail Head and Concept Heads.
Recommended and established regional sales and marketing promotions, in addition to the development and implementation of territory operating plans for both new stores and seasonal stores.
Carefully analyzed and recommended product pricing.
full responsibility for sales and “bottom-line” profits of the store.
Managed store operational issues, including store housekeeping, store administrative duties, physical inventories... etc.
Communicated, executed and managed marketing and merchandising programs.
Utilized labor management tools, including effective scheduling, to maximize productivity, profitability and margins.
Recruited, hired, evaluated, trained, and mentored store employees.
Provided exceptional customer service and ensured the employees also provided the same level of service.
Developed a positive working environment and handled employee issues appropriately and in a timely manner.
Developed and implemented employee performance evaluations and improvement plans.
Ensured the interior and exterior of the store was maintained at company standards.
BA. Marketing and e-Commerce.
