Thejus George

• Owned and evolved brand-wide design guidelines,
ensuring cross-market consistency across 12+
campaigns.
• Scaled 150+ AI-assisted creative variants, structured
for A/B testing; directly boosted CTR by 22%
• Integrated AI tools (image/video generation) into
workflows, documenting prompts and templates for
cross-team reuse

• Designed multi-channel ad creatives aligned to
campaign strategy, lifting engagement +18% in key
accounts.
• Delivered client-ready pitch decks and branded
templates used across 10+ enterprise proposals.

• Re-designed corporate visual branding, improving
brand visibility by 30%.
• Developed presentation decks, marketing collaterals,
event branding kits, and campaign visuals for internal
and client marketing.

• Delivered UI/UX visual design for mobile apps and
admin dashboards, ensuring consistent English/Arabic
branding.
• Developed impactful branding and marketing materials,
boosting social media engagement and exceeding
business objectives.