Brand Manager intern
Philips
Total years of experience :2 years, 5 Months
• Portfolio life cycle management:
- SKU reduction target -30% 2019
- 15+ projects (Phase In & Phase Out)
• Support products launch (packaging, POS, training kits)
• Influence markets business plans to ensure
sustainable growth and margins in line with targets
• Consumer research to strengthen value proposition:
- Conjoint analysis: Pricing strategy
- Value proposition concepts testing
• Ratings & Reviews analysis and countermeasures
• Account management for NESTLE
• Competitive analysis (Maggi, KitKat, Garnier, Porsche)
• Market research and trend analysis
• Packaging and POS material development
• Marketing materials for retail activations (in store and online)
• Product catalogue development
• Support markets on trade marketing questions
• Merchandising and planogram support
• Online assets management
End to end planification of a fundraiser charity event
• 550% of financial objective achieved
• Trade marketing events management
- 2 nationwide trade marketing events: 200+ stores
• 6 in-store activation FMCG branded campaigns
• CRM and social media management
• Product & innovation management • Communication & creative strategy • Data analytics & user behaviour • Legal context of marketing partnerships • Event project management • Graphic and video creation
The most international four-year higher education programme in France with 3 semesters abroad and 2 internships of 6 months. Exchange programs: • Strathclyde BS, Glasgow, 2016-2017 (1 year) • University of Victoria, Canada, 2017 (6 months)
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