Thomas Farmer

• Head up the marketing team to support the Dubai, Abu Dhabi & Riyadh offices - implement the marketing for around 15 different real estate advisory, residential and commercial transactional departments.
• Create, implement and control marketing strategies for all departments, as well as PR and digital marketing. Everything done in-house with no external agencies used.
• Increased PR 900% in the GCC region from 2019 to 2020, even after the marketing team was reduced from 5 to 3 due to covid cutbacks
• Control internal Middle East messaging around our expansive Knight Frank global network of 20, 000 employees in 488 regions.
• Creation of all GCC Research outputs and create marketing launch strategies for all to ensure maximum exposure both regionally and globally, both internally and externally.
• A key member of the Global Knight Frank Internal Marcoms decision making council

• Complete marketing mix for 3 Crowngate corporate brands - Crowngate International (Property Developer), Crowngate PMC (Construction Project Management Consultant) & Crowngate Real Estate (Real Estate Broker).
• Launched all brands from start-up level, incorporating all the usual online and offline marketing channels.
• B2B marketing support for Crowngate’s global agent network, throughout the GCC, Asia, UK, Ireland & Europe.
• B2C & B2B Corporate communications via corporate newsletters, corporate websites & social media channels (predominantly Facebook, LinkedIn, Instagram & You Tube).
• High-level B2C marketing to HNWI all over the globe, promoting Crowngate’s investment portfolio in the UK & UAE.
• Controlled advertising campaigns in leading publications in the GCC, Asia & Pakistan, including: Arabian Business, Time Out Dubai, Worldwide Golf Magazine, Al Rai & Al Qabas (Kuwait)
• Controlled PR corporate messaging & media liaison with external PR agency - PR features in leading publications such as Arabian Business, Al Khaleej, Eye of Dubai, TTN, The National, Hotelier Middle East, Khaleej Times, Dubai TV, Sama Dubai TV, Araa News, Al Bayan, Trade Arabia, Construction Week, Forbes Middle East, Islamic Finance News, (Pan Arab), Muscat Daily (Oman), Pal forex (Qatar), People Daily, Xin Dubai & Sohu (China).
• Alongside external digital agency, implemented multiple digital campaigns via Google Adwords, SEO, Facebook & Instagram advertising & banner campaigns in the UAE, KSA, Oman & Pakistan, with an average monthly budget spend per campaign of 20K-25K AED, generating on average 300 - 400 qualified leads per month.
• Event, roadshow & seminar management for both B2C (HNWI) & B2B (Agents) in Kenya, Dubai, Pakistan, China, Hong Kong, Taiwan, Oman, Kuwait, India & UK. Events have included: Pune Fashion Week in India, Investorist agent & client events in the UK & Asia, new office openings in Pakistan & Dubai, brand/company/product launches in Kuwait, Dubai, Oman & Pakistan & Agent round table networking events in Dubai. Event budget spend ranged from very low agent events costing est. 5K AED to launch events costing 250K AED+.

• After re-branding Pennington, we won the Property Times Marketing Award for Best Newcomers Brand
• Written content and design of all company marketing collateral - corporate profile, brochures, flyers, property postcards, advertising, website,
• Print media - weekly adverts in Property Weekly, Gulf News, and Property Times.
• Overseeing of all property portals & CRM (Propspace) - enquiries, listings on Dubizzle, Bayut, Property Finder, Just Property - increased property listing quality by 60% and property leads by around 30%.
• B2C & B2B Email & SMS campaigns - featured properties, properties of the week, newsletters, and agents wanted etc.

• Responsible for the marketing of 7 company brands - Kleindienst Group, Kleindienst Development Sales, The Heart of Europe, JK Properties, Austria Business Center, ABC Business Center & JK Investments.
• Launched the flagship Dubai World Islands project - The Heart of Europe.
• Reporting for weekly Management Strategy meetings with heads of department & Partners.
• Content marketing & social engagement/interaction across all social media channels - Facebook, Twitter & Instagram
• High-level PR Management & strategies, in parallel with external PR agency. PR exposure in global publications - Arabian Business, Forbes Middle East, BBC Middle East, Construction Week, The National, Al Khaleej, Khaleej Times, TTN (Pan Arab), Bild (Germany), Sunday Times (UK).
• Digital campaigns for brand exposure & lead generation in the UAE, Russia, Nigeria, Saudi Arabia & Oman, across, using social media, banner campaigns, Google Adwords & PPC.
• Full event management - mainly B2C to VHNWI - Such was the success of the Sweden Island Villa launch all villas on the island were sold out within half a day - they cost 60 million AED each.

• Write, design and produce all company marketing collateral for a brand new start-up company new to the industry.
• Events management & marketing design of product stands, printed material, giveaways, presentations etc. - ADIPEC, MEED & networking events throughout the UAE.
• Content writing for corporate communication channels, email campaigns, blogs, industry insights, collateral, websites & social media channels.
• Submittal of Company Proposals & tenders.
• High-level reporting to the CEO and shareholders for Marketing updates, plans and strategies each month.
• Press releases to announce new partner collaborations, job postings, Telinstra event appearances etc.
• B2B Business development meetings with potential new partners & industry collaborators.

• In charge of all company marketing - Email sends, website, brochures, factsheets, brochures, presentations.
• Liaising directly with CEO, Directors, key customer, supplier accounts and external Marketing agencies.
• Major Account management for key Global clients - Infineum and BP - reporting, market price comparisons, re-branding of products, marketing factsheets and datasheets, industry product collateral.
• Liaise closely with our Eastern European sales reps/managers to provide collateral & pricing - in total around 50 reps and managers in Poland, Russia, Ukraine, Hungary, Czech Republic, Slovenia, Serbia, Greece, Romani & Bulgaria, as well as Scandinavia.
• Presentations at half-yearly sales meetings to shareholders and Directors summarizing product & marketing performance in all our key office locations throughout the UK and Europe.
• Management of new supplier, new haulier and new products, resulting in a bigger product portfolio offering to customers, higher levels of price negotiation and cost saving.
• Lead internal new business meetings to discuss business value and opportunities, resulting in consistent new products and revenue for the company.
• Worked as part of a 2-man team on a Tails chemicals tender awarded by BP worth £5-10 million, which is still thriving today. As well as the amount of business, this included around 70+ new products for the company to distribute throughout Europe, vastly increasing the company’s portfolio and allowing them to enter into new products markets

• Assist in implementation of marketing department activities across 2 brands - Fuchs and Silkolene.
• Assist in running of trade and retail exhibitions, throughout the UK, promoting company brands and products.
• Liaise closely with sales teams throughout the UK, as to their marketing requirements.
• Competitor analysis - Detailed analyses done of competitor websites for Directors.
• Proof-reading of all company literature - both online and offline.
• Produce monthly reports to show sales and stock figures for sales conferences.

• Gathering information on new products from our key primary brands
• Development of promotional content for our company websites, as well as on and offline marketing
• Managed online promotional campaigns including numerous sales and promotional email campaigns.
• Heavily involved in website development, and e-PR activity to support brand development
• Monitored the effectiveness of price comparison activity
• Monitoring of competitor activity on a regular basis, as well as market research