Planning and Strategy in Charge
Aladin Advertising LLC
Total years of experience :18 years, 2 Months
> Lead the integrated insights and strategic planning group in a way consistent with the agency’s goal of bringing a strong analytical foundation to uncover:
- Fresh and innovative insights/business opportunities
- Inspiring creative ideas
> Partner with creative and account management peers to develop disruptive ideas at all points of customer contact
> Orchestrate all brand planning, strategic planning and analytical activity for all accounts within the agency. Ensure all deliverables required from the group, internally and externally, are met in an efficient and timely manner. Identify opportunities to constantly improve the quality of thinking applied to client business
> Actively support new business activity where required
> Collaborate with senior clients and give them deeper insights into the dynamics of their business through the development of disciplined and thorough sales, marketing, and consumer analyses
> Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects. Complete this within the agency’s planning process but enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process
> Oversee and complete all administrative responsibilities required for department heads by the agency
ZEBION PRIVATE LIMITED. March '13 - present
Job Description: Marketing Head
Marketing plan
* Design, implement, and facilitate annual marketing plan for the Zebion Group
* Support and facilitate development and implementation of section business/marketing plans
* Translating business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth
* Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors
Marketing budget
* Plan and administer the Zebion's Marketing Operations budget
* Support development of regional marketing budgets
Manage marketing suppliers
* Negotiates with media agents to secure agreements for translation of materials into other media
* Edits materials according to specific market or customer requirements
* Develop promotional materials including marketing collateral and print copies
Business development activities
* Offer coaching for prospective client meetings, presentations, etc.
* Work with regional offices on designing and implementing prospecting and client contact systems
Oversee corporate communications activities
* External communications and systems
* Internal communications and systems
* Public relations efforts
* External vendors and consultants
Develop and administer marketing database
* Includes client and prospect information, mailing list applications, access to financial reports, etc
Manage marketing department
* Supervise Marketing Assistant, Client Services Administrator, Communications Manager, Practice
* Make staffing and hiring decisions within marketing department
* Build and develop a marketing team which is competent, commercially astute, dedicated and efficient
* Manage day to day activity with PR, press and marketing communications agencies
SYNAPSE INFORMATION SERVICES September' 10 - October' 12
Job Description: Senior Project Manager
* Servicing of client's day to day affairs in terms of brand communication by managing a team of 3 to coordinate and activate all necessary requirements
* Brand building repository for clients to meet long term objectives
* Clients catered and involved with are Reliance Broadcast Network Limited, Microworld (eScan Antivirus), Tata Communications - Internal Communications, HP, Sharekhan and DITC - Government of Goa
BLOOMBERG UTV February' 08 - September' 10
Job Description: Manager- Marketing & Advertiser Funded Programmes
* Developing customized yet unique properties for clients
* Integrating core marketing and brand in all forms of communications with the brand partnered media solutions with Bloomberg UTV in the form of episodic based series and various ground events
* Ideating, budgeting and execution of Advertising Funded Programs
* Identifying and evaluating third party events offered to Bloomberg UTV Business News
* Working in tandem with Executive Producers on format shows and events
* Working in tandem with Ad Sales and Clients
* Coordination with sales team, for in show integrations for brands on day to day basis
* To develop & execute AFP concepts, for brands on the channel
* To develop presentations for upcoming properties on the channel
* Devising marketing concepts for new show launches along with the marketing team
* Devising innovative advertising solutions on network for brands
* Coordination with PR to create mileage and awareness of properties running on the channel
* Ideating, budgeting and execution of promotional deliverables on the net and partner networks websites and channel
TBWA\INDIA January' 07 - February' 08
Job Description: Account Manager
* Servicing of client's day to day affairs in terms of brand communication by managing a team of 3 to coordinate and activate all necessary requirements
* Brand building repository for clients to meet long term objectives
* Clients catered and involved with are Palm India, Standard Chartered, DKT and Kingfisher training academy
* Part of team which successfully pitched for Jewelex, Geojit and BNP Baripas
CONTRACT ADVERTISING October' 05 - January ' 07
Job Description: Account Supervisor
* Servicing of client's day to day affairs in terms of brand communication by managing a team of 4 to coordinate and activate all necessary requirements
* Serviced and managed customer acquisition, retention and loyalty programmes
* Clients catered and involved with are HSBC, Shoppers Stop, Onida, Tata Indicom and Sa Re Gama
* Part of team which successfully pitched for Bharti AXXA, DNA and Sa Re Gama
PGDPM (Marketing and Finance) 2003-2005 Indian Institute of Planning and Management, Mumbai First Class