Marketing and Brand Manager
Destination Plus Tourism LLC
Total years of experience :12 years, 0 Months
• Spearheaded marketing strategies for the Hospitality and Tourism industry, to position Nujum Camp as a VIP destination in Al Ain.
• Supervising a team of 3.
• Cooperation with stakeholders in government and company founders.
• Directed digital marketing initiatives and managed a 7-figure budget.
• Formulated pricing strategies for Nujum Desert Camp services.
• Raised the average number of daily guests by 200%
• Managing of the Nujum.ae website and its content.
• During Ramadan Period achived 80%-85% of direct booking rate.
As a product marketing manager, I was promoting Digitalin’s B2B products by
developing digital marketing strategies, conducting market research, analyzing
customer needs, collaborating with Design, Product, and Sales teams, and tracking
performance metrics.
• I was responsible for 3 different SaaS products, Payment gateway, Virtual
Sports, and Sports Betting
• Transformed the product presence by revisiting the marketing funnel, which
led to the increase of the MQL by 50%
• In cooperation with the Design team, the way visuals were created was
revised, to use regional specifications. This led to an increase in the digital
advertisement engagement rate of 15%.
• Started working with Joomag to initiate the digital transformation of the
brand. To have better tracking of campaigns, sales processes, etc
• Changed the Digital advertisement strategy, not only connecting the activity
with the upcoming expos/events,
• After increasing the duration of the digital campaigns from 3 weeks before
the event to 1.5-2 months, were able to create a champion funnel to get a
higher rate of MQLs.
• Optimized technical, on-page SEO, revised the content, and increased the
number of backlinks, to reach a higher ranking, removing the keyword gap.
• For the Payment Gateway product created a new name - Paydrom, and with
the cooperation of the Design team developed a branding.
• Ensuring that the products were appropriately represented during the Expos
and industry events.
• Tracking and guaranteeing that the products’ tone of voice is kept through
all the channels.
• The main target markets were: Latin America, Europe, Asia, MENA
Developed the Company’s Marketing department structure from scratch to elevate
the marketing capabilities and executions across the market. Implemented new CRM
and partner companies’ categorization systems and made the Digital transformation.
• Cooperating with International FMCG, F&B manufacturers, and brands such
as Proctor&Gambel (Ariel, Tide Safeguard, Pampers, Fairy, Head&Shoulders,
etc.), Duracell, Russian Standard, Wella, ACE etc.
• Increased Arge Business brand awareness and loyalty within partner retail
stores by launching the “ARGE BUSINESS, Buy the Original” campaign, by ATL
and BTL activities.
• By implementing sales team stimulation, promo campaigns, and other
activities, increased sales by 20% during the 1
st and 27% during the 2
nd year.
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• Created planograms based on information provided by our partner.
• Doubled the merchandising team from 5 to 10, this allowed us to
merchandise 4x more stores to match the customer-based design.
• Created Digital Marketing Strategy
• Changed the Social Media strategy, which increased social media followers by
300% in just 1-year period.
• Increased shelf share for different products for 10 to 20%
• By implementing the new BTL strategy we have increased the market share
by 30% for overall assortment
• Successfully renegotiated with the manufacturer and relaunched ACE in
Armenia, achieving a monthly sales average 4x higher than previously.
• Successfully launched new brands and brands’ new lines.
o personal care Kamill,
o Royal Dutch beer,
o Duracell Optimum series
o Wellaflex Deluxe series
o Started the launching process with DelMonte etc.
• Executed a new categorization system for partner Retail stores, allowed us to
clearly categorize rates for sales and merchandising team activity.
• Led a multifunctional team of 12 people
As a trade marketing manager, I developed and executed marketing strategies to
increase a company's product sales in the retail sector.
• I have created promotional programs, conducted market research, analyzed
sales data, and managed relationships with retailers.
• By organizing a new promo activity structure, we decreased expenses and
increased ROI by an average of 40%.
• By implementing the new shopper-based designs, increased shelf share for
10%
• After negotiating with retailers, we implemented new hangers and
• Developed and implemented strategic business plans to achieve company
goals and objectives.
• Conduct 8 market research with a go-to-market strategy for the company’s
clients.
• Implemented new email marketing strategy to reach 35% open rate, and 6%
CTR
• Generated leads through the digital channels
• Monitoring industry trends and competitor activities and adjusting business
strategies accordingly.
• I have increased the assortment by attracting new brands, such as (Meizu,
Xiaomi, Oppo)
• Managed the pricing and promotional process.
• Organizing social media and Digital activities
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