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Muhammad Taimoor Akram, Regional Sales Manager

Muhammad Taimoor Akram

Regional Sales Manager·Lote Akhtar Beverages-

Pakistan

Master's degree, Marketing

Work experience

Total years of experience: 11 years, 4 months

Regional Sales Manager

October 2023 - Present

Lote Akhtar Beverages-

Lahore, Pakistan

October 2023 - Present

• Achievement of annual 5M cases volume target on monthly and quarterly basis in direct and indirect.
• Managing a territory of 4.25B Net revenue annually.
• Leads, manages, and develops Area Managers and Pre-sellers to optimize team performance.
• Assist Sales Managers in the development of sales and marketing plans, forecasting, performance
management to measure and track results
• Work with and market visits with Area Managers and other sales team to collaborate and develop
territory.
• Manage a diverse sales team on 6 distributions for indirect operation.
• Develop comprehensive sales strategies to increase customer acquisition by 12% annually.
• Monitor customer satisfaction levels, evaluate feedback, and coordinate with product development
teams for impactful product improvements.
• Manage day-to-day operations of the team, including performance reviews, team meetings, coaching
sessions, and recruitment activities.
• Performance management, to include annual performance reviews (PDR process), performance
improvement plans, formal and informal coaching and counseling.

Company industry:
FMCG
Job role:
Sales

Manager Modern Trade

January 2022 - September 2023

Lote Akhtar Beverages-

Lahore, Pakistan

January 2022 - September 2023

• Achievement of volume target on monthly and quarterly.
• Planning of annual business plan and making sure implementation throughout full year.
• Managing sales and merchandising teams to achieve sales target and ensuring in-store merchandising
standards.
• Strategic planning to close monthly deals with Modern trade.
• Supervision of modern trade to ensure implementation of merchandising tools as per contractual terms.
• Timely Induction of new packs on all stores.
• Managing existing fold of B2B customers and developing segment through new potential entrants.
• Locking volume with B2B customers on monthly basis to ensure monthly number.
• Credit pallets and sheets audit on monthly basis to keep track of inventory.
• Ensuring timely payment recoveries of credit parties within agreed credit days.
• Achievement of volume and KPIs target on monthly basis.
• Ensuring post-mix operations with zero complaints.
• Combined market visits with PEPSICO team to identify opportunities and gaps.
• Managing a team of pre-sellers and deliveryman for timely and accurate deliveries of NKA customers to
remain best service provider.
• Supervision of team on different festivals and PEPSICO sponsored events.
• Making promotion plans with PEPSICO management for the activation of different packs.
• Daily market visit of IMT to improve merchandising standards of warm and cold displays.
• Supervision of PEPSICO sponsored campaigns on Carrefour stores.
• Managing a team of 10 merchandisers for 5 different locations of Carrefour.
• Rate communication to B2B customers on weekly basis for smooth operations.

Company industry:
FMCG
Job role:
Sales

Key Accounts Executive

January 2018 - December 2019

Lote Akhtar Beverages

Lahore, Pakistan

January 2018 - December 2019

• Conversions of new outlets to gain market share through high volume and high image accounts.
• Retention of customers by keeping market insights of completion activities.
• Cooler injection as per customer potential.
• To ensure contractual commitments, order generation and coordination with supply chain for timely
order deliveries.
• Selling of pack mix to ensure companys maximum profitability.
• Ensuring cooler scanning of all outlets in every quarter.

Company industry:
FMCG
Job role:
Sales

Market Development Executive General Trade

May 2015 - December 2017

Lote Akhtar Beverages

Lahore, Pakistan

May 2015 - December 2017

• Maintaining cash flows to keep distributor on right track to achieve monthly targets.
• Conducting morning gate meeting on daily basis with salesman and Pre-sellers to achieve 100% delivery
against order.
• Ensuring range availability of our products by achieving daily and monthly target of 6.5 Average SKU.
• To ensure achievement of strike rate (85%) and call completion (95%) target on monthly bases.
• To ensure less than 2% full-in against load out.
• To develop market by increasing ND drive in the companys best interest to increase WD.
• To retain existing customers by developing good relationship and service quality.
• Route riding to ensure supplies and to improve 8 steps of call.
• To make sure 100% Purity of coolers for the purpose of higher visibility.

Company industry:
FMCG

Territory Sales Supervisor

February 2014 - April 2015

Muller and Phipps (Unilever Pvt Ltd)

Lahore, Pakistan

February 2014 - April 2015

• Managing sales of 61 million per month among territory of 2196 POP.
• Managing LMT Stores to complete their monthly targets and to ensure smooth sales.
• Route riding with sales team to identify market opportunities and to help sales team identifying their
area of improvement.
• Making strategies according to stock position and market trends to achieve KPIs on daily bases.
• Visiting market on daily bases to generate sales, customer relations and dealing with replace issues.
• Checking stock regularly and planning replenishment accordingly.
• Briefing team on new offers, Strategies and making sales plan for a team of47 order bookers and DM.

Company industry:
FMCG
Job role:
Sales

Store Associate

November 2012 - October 2013

Abercrombie and Fitch, Piccadilly Circus,

London, United Kingdom

November 2012 - October 2013

• Controlling visual merchandising standards.
• Controlling inventories in stockroom on daily basis.
• Executing seasonal floor sets every quarter of the year.
• Training new employees about inventory handling according to company standards.

Company industry:
Fashion & Apparel
Job role:
Logistics and Transportation

Education

University of West

January 2013

January 2013

Master's degree, Marketing

United Kingdom

University of Central Punjab (UCP)

January 2010

January 2010

Bachelor's degree, Marketing-2010

Pakistan

Skills

BUSINESS ADMINISTRATION
Expert
BUSINESS ADMINISTRATION
Expert
COMPUTER DATA STORAGE
Intermediate
COMPUTER DATA STORAGE
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate

Languages

English

Expert

Urdu

Native Speaker

Training and Certifications

Training
Future leadership training

Hobbies and interests

Peddle, cricket