Bureau Chief
Saudi Gazette
Total years of experience :39 years, 0 Months
•Develop and establish Saudi Gazette's presence in the Eastern Region.
• Maintain and develop revenue channels.
• Responsible for Reporting & Publishing of news from Eastern Region.
• Interviewing Prominent/Eminent personalities.
• Planning & Distribution of the Saudi Gazette in the Eastern region.
My emphasis was on strategic diversification of the company - from its core poultry
business towards new areas of profitable business diversity.
F.M.C.G - Establishment of FMCG Division (2005)
• Launched a range of products from selected countries.
• Annual Billing SR 15 Million p.a.
Industrial - Doubrava - Mobile concrete mixing plants (2009)
•Negotiated and obtained representation for Doubrava (Austria) in K.S.A
Industrial -K.T.I Gmbh- Trunkey concrete cooling systems (2007)
- Played key role in obtaining the representation of K.T.I (Germany)for Saudi Arabia
- Annual billing - SR 40 Million p.a.
Industrial -Parquet - Flooring Solutions (2005)
Introduced prominent international parquet companies as
suppliers to our showrooms in Dammam.
Lifestyle -KONCEPT - International Contemporary Furniture (2007)
• Played a key role in obtaining exclusive franchise rights for KONCEPT in K.S.A
• Annual Billing - Over SR 10 Million
• Organized showroom, marketing efforts etc in Dammam & Riyadh.
(For more information, please refer to my franchise report)
As the marketing manager, I was responsible for ATL and BTL promotions. I was also responsible to increase sales outlets in the retail, hospitality & institutional sector.
•Led a team of 7 regional sales managers, 8 supervisors and 20 salesmen.
•Increased sales figures by 170%
•Set up an export division and exported products to over 5 countries with annual billings of over 4 million p.a
• Worked on market entry plans for business expansion, including aspects of market research, packaging, design, sales promotion, supply chain management, logistics and legal requirements.
•Wrote articles on the Economic issues and emerging business trends in K.S.A
• Interview corporate and government decision makers.
•Create new publications and supplementary to generate additional revenue.
• Monitor movement of 27 Goody items like Mayonnaise, peanut butter, salad dressing etc
• Coordinate with sales staff and regional branches the sales & movement of each item. Submit reports / recommendations to management.
• Introduced new products thru market research in the Goody range. Eg. Goody snacks
• To visit retail and wholesalers country wide regularly to keep abreast on competitive brands and note their market share consumer profile, advertising & pricing strategies
Initially appointed as a senior marketing executive, I was promoted eventually leaving the firm as the marketing manager. My main focus was on sales and market development for brands such as KRAFT and Indus Valley.
•Increased sales by 70% by increasing stockiest in outer city zones.
•Started a new division, namely Catering Sales to serve the institutional and hospitality sector.
This Entailed
- Registering the Company
- Sourcing Items
- Distribution & Logistics control
- Annual billing for the division - SR 14 Million p.a.
•Initially joined as a management trainee and promoted to Senior Account Manager.
• Imparted in-depth training in - Market Research, Media Evaluation & Promotion.
• Independently serviced international clients, namely - IBM, British Airways, Telefunken and National accounts like - Oberoi Hotels etc.