Christina Adel

BUSINESS DEVELOPMENT & MARKETING MANAGER (ACTING AS GM) Significant projects & Clients: Emaar, Damac, F.A.B. bank, Schlumberger, Marina Mall Facility Management, Yas Mall Facility Management, Dalma Mall Facility Management, Khidmah, Provis, Secure Engineering, AbuDhabi Police College V.I.P. Majlis, Tafawuq Facility Management, Environment Agency, United Nations, Private Luxury Villas in Abu Dhabi. Key Deliverables: Strategic Planning and Support:
▪Developing strategies and providing information regarding detailed sales strategies they might need to improve upon in the organization. Emerging a growth strategy focused both on financial gain and customer satisfaction.
▪Defining a company's solution strategy, marketing approach, and partner model to drive the overall go-to-market initiatives. Sales & Marketing:
▪Responsible for Technical & Financial proposals of Tenders.
▪Approaching businesses to offer valuable sales solutions along with providing suggestions on service improvements.
▪Analyzing the current growth rate & planning strategy laid for augmenting the sales turnover.
▪Shouldering with the overall accountability of establishing sales contracts ensuring adherence to law-established rules and guidelines and keeping records of sales, revenue, invoices etc. Scheduling and overseeing new marketing initiatives.
▪Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
▪Deploy successful marketing campaigns and own their implementation from ideation to execution.
▪Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
▪Produce valuable and engaging content for company website and blog that attracts and converts target groups.
▪Build strategic relationships and partner with key industry players, agencies, and vendors.
▪Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
▪Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
▪Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
▪Analyze consumer behavior and adjust email and advertising campaigns accordingly. Revenue Generation
▪Generating new business leads by using effective sales methodology, contributing to exceeding revenue objectives and achieving key measurable results by ensuring the proper execution along with providing valuable support.
▪Recognizing & developing new business opportunities to augmenting sales volume and maximizing profit. Relationship Management
▪Forging and continuing strong working relationships with high- profile clients and business partners.
▪Monitoring customer preferences to determine the focus of sales eforts. Team Management:
▪Mentoring, coaching, motivating, & driving for desired business and operations results as well as building sustainability.
▪Directing, training & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets. Demonstrated prowess in providing operational and technical leaderships ensure achieving companies' missions.

Key Deliverables:
▪Prepared sales and marketing plans. Successfully attained targets set by the company about legal completions (units sold), Marketing Budget Spend, average selling price, sales selling overhead.
▪Developed marketing and P.R. strategy for pre-launch and post-launch era consistent with the overall business strategy.
▪Successfully developed brand architecture and sub-brands defining their USP's and positioning in line with the overall positioning. Create sub-brand guidelines and guiding principles. Advanced overall brand positioning, USP and create brand guidelines.
▪Collaborated with team members to achieve better results. Identified business opportunities by identifying prospects and evaluating their position in the industry, researching, and analyzing sales options.
▪Developed and submitted sales reports and plan of action promptly. Established applicable pricing models. Designed and presented all Sales environments and marketing material for all aspects of a mixed-use community.
▪Worked with the Corporate Marketing and Communications and PR team.