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Tobi Olutayo, Chief Commercial Officer

Tobi Olutayo

Chief Commercial Officer·West Power and Gas Limited

Nigeria

Bachelor's degree, Economics

Work experience

Total years of experience: 12 years, 9 months

Chief Commercial Officer

July 2024 - Present

West Power and Gas Limited

Lagos, Nigeria

July 2024 - Present

• Leading the development and execution of the companys commercial strategy, focusing on
driving revenue growth, enhancing market positioning, and optimizing long-term profitability.
• Overseeing contract negotiations, market analysis, and the companys revenue and financial
performance to ensure alignment with strategic goals and effective risk management.
• Continuously optimizing revenue through dynamic pricing models and risk mitigation strategies
within power infrastructure projects and trading operations.
• Successfully procurement of up to 300MW of Bilateral Power, enhancing service reliability and
significantly boosting customer satisfaction by ensuring a consistent and dependable power
supply.
• Building and maintaining strategic relationships with key stakeholders, including regulatory bodies,
government agencies, and industry partners, to ensure regulatory compliance and strengthen the
companys market presence.
• Monitoring commercial performance through KPIs, providing actionable insights to the executive
team for data-driven decision-making and strategic adjustments.
• Driving cross-functional collaboration across departments to streamline processes, enhance
operational efficiency, and support the companys growth objectives.

Company industry:
Energy & Renewables

Head of Department, Power Procurement and Regulatory (Business Development)

March 2016 - June 2024

West Power and Gas Limited (Eko Electricity Distribution PLC)

Lagos, Nigeria

March 2016 - June 2024

• Strategic Collaborations: Cultivated and maintained profitable partnerships with power project
infrastructure stakeholders, financiers, and independent power producers, resulting in substantial
revenue growth and project advancement.
• Revenue Optimization: Implemented strategic initiatives to optimize revenue for industrial and
commercial customers in key franchise areas, contributing to an increase in revenue by 20% within
the first year of implementation.
• Embedded Generation and Premium Power: Successfully advanced Embedded Generation
Projects and Premium Power Initiatives, resulting in a 30% increase in revenue from premium power
services and a 25% improvement in service reliability metrics.
• Comprehensive Business Strategies: Formulated and executed comprehensive business strategies
that led to a 15% increase in internal generated revenue (IGR) and a 10% improvement in overall
financial performance within a two-year period.
• Compliance Monitoring: Overseeing compliance monitoring efforts, resolved technical faults and
commercial issues within premium network clusters, resulting in a 20% reduction in service
downtime and customer complaints.
• Expansion and Integration: Facilitated the establishment of new industrial and commercial
connections within emerging clusters, resulting in a 25% expansion of the organizations customer
base and a corresponding revenue increase of $5 million annually.
• Revenue Optimization Strategies: Implemented revenue optimization strategies in high-loss areas,
leading to a 15% reduction in technical losses and a $2 million increase in recovered revenue
within the first six months.
• Performance Assessment: Conducted quarterly assessments of power infrastructure development
partners, resulting in the identification of $8.6 million in capacity cost recovery and $1.47 million in
excess penalties from the System Operator, enhancing project efficiency and financial
performance.
• Regulatory Advisory: Provided strategic advisory to management and the board, resulting in
proactive regulatory compliance measures and the mitigation of identified regulatory risks,
safeguarding the organizations operations and reputation.
• Tariff Analysis: Analyzed macro-economic impacts on tariffs and remittance obligations using the
Multi-Year Tariff Order (MYTO), resulting in informed decision-making and the optimization of
revenue streams, with a projected 5% increase in tariff efficiency.
• Regulatory Approvals: Secured regulatory approvals for additional grid capacity procurement
and distribution voltage class projects, facilitating the organizations expansion and infrastructure
development plans, with an estimated investment value of $50 million.
• Renewable Energy Projects: Developed techno-commercial models for Renewable Energy
projects, leading to the implementation of solar mini-grids in underserved areas, providing clean
and reliable power to 10, 000 households and businesses.
• Revenue Management and Analysis: Conducted thorough audits of daily load dispatch
accounting reports and monthly generation and transmission invoices, resulting in the
identification of $5 million in revenue leakage and the implementation of corrective measures to
mitigate future losses.
• Regulatory Interface: Acted as a key interface with regulatory commissions, engaging in policy
advocacy and regulatory matters, resulting in the successful negotiation of favorable regulatory
terms and the alignment of organizational strategies with industry standards.

Company industry:
Energy & Renewables

Technical Assistant to the Board Chairman of West Power & Gas

March 2016 - April 2017

West Power and Gas Limited

Lagos, Nigeria

March 2016 - April 2017

• Conducted a comprehensive analysis of key business trends and market developments related
to the DISCOs, synthesizing insights from internal and external stakeholders. Presented concise
Business Briefs to the Chairman, providing strategic overviews.
• Generated monthly reports incorporating facts and figures from diverse internal and external
sources, facilitating data-driven decision-making processes for the Chairman.
• Prepared letters, reports, and presentations for the Chairman, addressing external stakeholders
such as regulators, ministries, local authorities, industry associations, and media. Contributions
aimed at policy advocacy and organizational brand building.
• Facilitated seamless communication between the Chairman/Board and the senior leadership
team, ensuring alignment with decisions, targets, and roadmaps. Established a robust follow-up
and reporting mechanism to monitor progress on action plans and business results.
• Collaborated closely with Internal Audit, Legal, and HR teams to identify and report issues of
conflicts, unethical acts, fraud, etc. Provided essential information for prompt interventions by
the Chairman/Board, contributing to a proactive and ethical organizational culture.

Company industry:
Energy & Renewables

Senior Sales & Marketing Executive

March 2014 - August 2015

Pantheon International,

London, United Kingdom

March 2014 - August 2015

• Spearheaded impactful marketing campaigns, resulting in a notable 30% increase in ISP
subscriptions.
• Managed key Telecom Partnerships with TalkTalk and British Telecom, contributing to a significant
revenue surge of 20%.
• Formulated and executed customer retention strategies, yielding a commendable 15%
improvement.
• Pioneered a successful digital marketing strategy, leading to a substantial 40% increase in web
traffic.
• Successfully launched three new telecom products, effectively bolstering market share.
• Enhanced brand visibility across diverse channels, reinforcing the organizations presence in the
market.

Company industry:
Market Research

Business Development Executive

January 2012 - December 2012

Business School Netherlands (BSN)

Lagos, Nigeria

January 2012 - December 2012

• Coordinate and facilitate training programs to ensure a positive learning experience for
participants.
• Develop and implement marketing strategies targeting bankers and business executives to drive
enrollment in short programs.
• Cultivate relationships with key clients, understanding their needs and providing tailored
solutions.
• Develop and implement strategies to expand the reach of Business School Netherlands,
attracting new participants.
• Collaborate with industry partners to identify opportunities and strengthen program offerings.
• Plan and execute events to showcase expertise and attract potential participants.
• Implement mechanisms for evaluating the effectiveness of training programs, incorporating
feedback for continuous improvement.

Company industry:
Training & Education Center

Education

Caleb University

August 2011

August 2011

Bachelor's degree, Economics

Nigeria

Mictec International College

July 2007

July 2007

High school or equivalent, Business And Economics

Nigeria

Skills

ADVOCACY
Intermediate
ADVOCACY
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
DEAL STRUCTURING
Intermediate
DEAL STRUCTURING
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
RECONCILIATION
Intermediate
RECONCILIATION
Intermediate
REGULATORY COMPLIANCE
Intermediate
REGULATORY COMPLIANCE
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

Training and Certifications

Certifications
PA-NPSP Power Purchase Agreement and Financial Modeling
Technical Services
Revenue Cycle Management
Supply Chain Management
Certificate of Achievement
Postgraduate Certificate in Business Administration