Toni Toonzs, Head of Creative & Marketing

Toni Toonzs

Head of Creative & Marketing

Selevision

Location
United Arab Emirates - Dubai
Education
Diploma, Cinéma
Experience
22 years, 11 Months

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Work Experience

Total years of experience :22 years, 11 Months

Head of Creative & Marketing at Selevision
  • United Arab Emirates - Dubai
  • My current job since October 2014

www.selevision.net

Marketing & Communications Manager at Mega Mall & Q-Gourmet (Citadel Group)
  • United Arab Emirates - Sharjah
  • August 2013 to September 2014

www.megamall.ae

- Creating, developing and overseeing communications, marketing
and media strategies and programs that effectively describe
and promote the company working
closely with head of business unit.

- Working with external PR and advertising agencies as well as
production and post production houses to ensure contracted
services are delivered on time, within budget and maintain
integrity of the brand.

- Setting the scope of production, oversee the creative
campaigns, compose, edit and manage the production of a
full range of material.

- Planning and carrying out direct marketing activities to agreed
budgets, values, product mix and timescales.

- Maintaining and managing electronic communication and other
internal communication channels to ensure information is
regularly reviewed and updated through a variety of social
media platforms and web content.

- Working closely with all of the company’s malls tenants to
implement marketing strategies and ongoing promotional
ideas through social media and on site as part of the
company’s plan.

- Creating and executing advertising concepts in house when
needed thanks to the acquired skills in terms of graphical
and media software such as video and audio editing as well
as illustration.

Corporate Communications Manager at Sharjah Holding (Government of Sharjah & Majid Al Futtaim Properties)
  • United Arab Emirates - Dubai
  • December 2011 to July 2013

www.sharjahholding.ae
www.majidalfuttaim.com


- Creating, developing and overseeing communications, marketing
and media strategies and programs that effectively describe
and promote the company and its products, such as Malls -
Matajer Malls - and Mixed Use projects - Al Zahia - working
closely with head of business unit.

- Working with external PR and advertising agencies as well as
production and post production houses to ensure contracted
services are delivered on time, within budget and maintain
integrity of the brand.

- Setting the scope of production, oversee the creative
campaigns, compose, edit and manage the production of a
full range of material.

- Planning and carrying out direct marketing activities to agreed
budgets, values, product mix and timescales.

- Maintaining and managing electronic communication and other
internal communication channels to ensure information is
regularly reviewed and updated through a variety of social
media platforms and web content.

- Working closely with all of the company’s malls tenants to
implement marketing strategies and ongoing promotional
ideas through social media and on site as part of the
company’s plan.

- Creating and executing advertising concepts in house when
needed thanks to the acquired skills in terms of graphical
and media software such as video and audio editing as well
as illustration.

Producer at Zoé Production
  • Lebanon - Beirut
  • August 2008 to November 2011

www.zoe-prod.com


- Communicating directly with regional and international
advertising agencies notably with marketing and account
managers, agency producers and creative directors to review
and develop the suggested scripts and storyboards and
recommend the right director and key crew individuals.

- Setting the budget and schedule and oversee the day to day
planning and running of the pre-production, production and
post production.

- Overseing the creative and technical parts of the process such
as art department, casting, technical equipment, shooting
locations, etc…

- Handling the communication between all crew parties notably
between the director and client to maintain the appropriate
ratio of creativity/marketing strategy and target.

- Overseeing the post production process to make sure the work
in progress and final films’ edits are as per the advertising
agency and client’s requirements and scope.

- Producing short and experimental films.

- Organizing cultural events related to the cinema and video art
fields with number of directors and photographers.

- Implementing new ideas as in communication and web content
to maintain the production house’s creative image.

Producer at Rolling Film H.
  • Lebanon - Beirut
  • February 2006 to August 2008

- Communicating directly with regional and international
advertising agencies notably with marketing and account
managers, agency producers and creative directors to review
and develop the suggested scripts and storyboards and
recommend the right director and key crew individuals.

- Setting the budget and schedule and oversee the day to day
planning and running of the pre-production, production and
post production.

- Overseing the creative and technical parts of the process such
as art department, casting, technical equipment, shooting
locations, etc…

- Handling the communication between all crew parties notably
between the director and client to maintain the appropriate
ratio of creativity/marketing strategy and target.

- Overseeing the post production process to make sure the work
in progress and final films’ edits are as per the advertising
agency and client’s requirements and scope.

Line Producer at iMagic
  • Lebanon - Beirut
  • February 2005 to February 2007

- Handling the research, scriptwriting and oversee preproduction
and production processes.

- Setting-up technical teams for the footage recordings.

- Creating and producing segments for several entertainment and
social tv shows for different tv stations in the middle east.

- Overseeing the post production process to make sure the
creative part as well as the messages are delivered properly
through footage editing.

Story Teller & Animator at Family Care Association
  • Lebanon - Beirut
  • June 2001 to June 2005

- Researching, developing and delivering a diverse programme of
storytelling activity based on an intensive specialized
workshop done in association with several humanitarian
movements.

- Writing and illustrating stories for children.

- Handling storytelling sessions for children and contributing to the
development of storytelling and animation for old people.

Segment Director & Promo Producer at Phoenix Pictures International
  • Lebanon - Beirut
  • June 2004 to February 2005

- Working on a project basis during two years which is a usual
procedure in the media field.

- Worked on re-looking the KSA Channel One television with a
team of producers and writers in order to create number of tv
shows to re-brand the television’s image. Create and
execute promotional spots for the channel’s seasonal and
weekly grid.

- Creating and directing segments for cultural and reality tv shows
for different tv stations in the Middle East.

- Handling the research and oversee pre-production, production
and post production processes.

Segment Director at Signature Productions
  • Lebanon - Beirut
  • February 2002 to February 2004

- Working on a project basis during two years which is a usual
procedure in the media field.

- Creating and directing segments for reality and political tv shows.

- Live broadcast for live prime time shows managing the live
mixer shots dealing with several cameras and operators.

- Handling the research and overseeing pre-production, production
and post production processes.

Education

Diploma, Cinéma
  • at USEK
  • February 2003

Specialties & Skills

Innovation
Media Advertising
Media Communications
Creative Communication
Adobe: Photoshop, Illustrator
Audiovisual Editing: Final Cut Pro, Sony Vegas, Avid
Microsoft: Excel, Word, Powerpoint

Languages

French
Expert
English
Expert
Arabic
Expert

Training and Certifications

Storytelling, Diction, Animation & Theater Oriented Formation (Training)
Training Institute:
A Team of Specialized French Storytellers
Date Attended:
May 2004