Tony Elias EL-rechdan

• Strategic Planning :
Set long-term goals, align resources effectively, and adapt to market changes,
ensuring sustainable growth and competitiveness
• Risk Management :
Identify potential operational risks, implement mitigation strategies, and ensure
compliance with legal and regulatory standards.
• Data Analysis and Reporting :
Provides the ability to monitor performance metrics, identify trends, and make
informed decisions to improve operational processes and outcomes.
• Project Management :
Ensures successful planning, execution, and completion of projects on time and
within budget, aligning with organizational priorities and objectives.
• Technological Proficiency:
Integrate modern tools and software into operations, improving efficiency, scalability,
and adaptability in a tech-driven market.
• Vendor and Stakeholder Management :
Build strong relationships with suppliers and stakeholders, ensuring efficient supply
chain operations and alignment with organizational goals.
• Commercial Management:
-Ensuring seamless coordination of daily activities, optimizes workflows, and
maintains operational efficiency to achieve organizational objectives.

-Develop and implement commercial strategies based on company goals and
objectives aiming to accelerate growth

-Conduct market research and analysis to create detailed business plans on
commercial opportunities such as expansion, business development, etc.

-Source new suppliers and manage existing partners relationships

-Collaborate with and coordinate diverse teams (marketing, E-Comm, customer
service, etc.)

-Build and maintain profitable partnerships with key stakeholders

-Monitor performance of commercial activities using key metrics and prepare reports
for senior management
-Assist in setting financial targets and budget development and monitoring

Negotiate and close commercial agreements with partners
(BDAs, Events, Activities, promotions)

• Conduct comprehensive surveys and studies on competitors and market trends.
• Source new suppliers and products as needed.
• Manage space effectively, including category management, planogram development,
and data analytics.
• Negotiate aggressive and exclusive promotions through flyers, mutual agreements,
and deal closures.
• Engage in negotiations with suppliers for yearly contracts, new products, business
plans, floor displays, gondola heads, top-shelf placements, fees, and promotions.
• Settle plan-o-grams to ensure optimal merchandising.
• Assign marketing calendars for flyers, end gondolas, and distribution plans.
• Develop and implement business plans and budgets aligned with organizational
goals.
• Negotiate monthly and yearly deals, as well as organize activities and events for 20
stores across Oman.
• Take responsibility for pricing strategies within the Food Department.
• Utilize a strategic approach to drive commercial success with a focus on market
trends and effective negotiation skills.
• Budgeting & Forecasting; P & L management & Driving results .

• Developed and executed strategic plans for the FMCG Department while analyzing
market trends, consumer behavior, and competitive landscape to identify opportunities
and threats
• Sourced and negotiated with suppliers to ensure a diverse and high-quality product
assortment while establishing and maintaining strong relationships with vendors,
negotiating terms, and ensuring timely deliveries
• Created and implemented effective merchandising strategies to optimize product
placement, pricing, and promotions while ensuring that product displays were visually
appealing
• Collaborated with the marketing team to plan and execute promotional activities while
leveraging various marketing channels to enhance the visibility of FMCG products, and
assigning marketing calendars (flyers, end gondolas and distribution plan)

• Commercially monitored the assortment, prices, and product availability while
managing stock levels and inventory management by instructing the team to reorder
when inventory drops to a specified level
• Worked with Department heads and Section managers to prepare sales forecasts and
budgets, monitor sales volume, revenues and cost against forecast and adapt plans to
improve the sales performance of each brand
• Responsible for a team of 200 staff members by maintaining the selling area in terms
of logical wide range Planogram / Display /Pricing and ensure in store promotions are
put into practice while presenting performance reports to top management on a regular
basis
• Coordinated and aligned the brand strategy with the sales team to develop promotional
programs, pricing, positioning, and promo packaging while handling the big operations
i.e. (Ramadan. Anniversary etc...)
• Analyzed reports like DSR (daily sales report), margin and profitability, profit and loss
statement for all departments and take actions accordingly while budgeting and
monitoring monthly individual department sales, based on managements consolidated
annual growth and GP target direction

• Oversaw the day-to-day operations of the department, ensuring efficient and effective
execution of tasks, and the achievement of management goals while implementing and
enforcing standard operating procedures to optimize departmental performance
• Led, motivated, and mentored staff to deliver the highest standards of merchandising
principles in retail, fostering a positive and collaborative work environment while
conducting regular team meetings to communicate goals, expectations, and
performance metrics
• Ensured compliance and the highest standards of quality, hygiene and product
freshness (FFD) to attain customer satisfaction
• Monitored and managed sleeping stock, negative stock, negative margin, stock value,
and inventories, while preventing stockouts or overstock situations

• Developed and executed strategic plans for the FMCG Department while analyzing
market trends, consumer behavior, and competitive landscape to identify opportunities
and threats
• Sourced and negotiated with suppliers to ensure a diverse and high-quality product
assortment while establishing and maintaining strong relationships with vendors,
negotiating terms, and ensuring timely deliveries
• Created and implemented effective merchandising strategies to optimize product
placement, pricing, and promotions while ensuring that product displays were visually
appealing
• Collaborated with the marketing team to plan and execute promotional activities while
leveraging various marketing channels to enhance the visibility of FMCG products, and
assigning marketing calendars (flyers, end gondolas and distribution plan)