Senior Manager
Gulf Bank
Total years of experience :17 years, 0 Months
Executive Profile
A dynamic and result oriented senior executive with over 9 years experience an M.B.A degree in marketing and a proven ability to lead, drive growth, significantly improve & exceed business performance by skilfully directing multicultural/cross functional teams across all levels.
Skill Highlights
- Strategic Planning - P&L Management,
- Business Development, - Business Analytics,
- Product/Segment Management - Customer-oriented
- Creative thinking - Team Motivator
- Proactive & Self initiator - Leader ship & Team Work
Core Accomplishments
Surpassed business targets and helped achieve significant P&L and market share growth through long term low cost deposit volumes. (Increased low cost deposit mix by 15% in 2 yrs).
Turned around the Banks declining product (draw account) to a flagship product and achieved 300% increase in deposit volumes in 4 years.
Significantly improved customer service through enhancements in product offerings, Business/sales strategy, process & procedure designs and turnaround times.
Spearheaded various key projects across the Bank for Executive/Senior management, (ie Consumer Bank strategy role out, Credit Card loyalty program, Product rationalization, Youth, Salary & Cards campaigns, Bank wide mega sales & various customer touch point initiatives)
Lead multicultural & cross functional teams across all levels to help grow customer stickiness, loyalty, wallet share & retention, starting from idea generation to project implementation on various projects (i.e Product launches, Segment offerings, channel optimization & customer touch points).
Created new revenue streams through innovative initiatives (ie Bank at work, GCC account opening etc).
Played an integral role working with highly renowned business advisory firms (i.e Alix partners, BCG, McKinsey), research firms (IPSOS/TNS) and external IT developers (TCS, SunGard), creative agencies (BBDO/ Leo Burnett) on key projects.
Recognition
Awarded for being a top performer in the organization for 2 consecutive years for consistent outstanding performance (i.e over exceeding business targets by 130%)
Lead the team in designing and implementing a unique product that was awarded the “Best Banking Product in 2010” by Banker Middle East (Al Danah account)
Awarded the “Gulf Bank Star Performer Award” in 2007 for turning around a dying product into a cash cow in just 6 months of joining the Bank.