CEO
HOS Group
Total years of experience :22 years, 11 Months
Purpose: Lead continuous operations and improvement of revenue-generating strategies to maintain financial stability & revenue
• Drive the implementation of organizational strategies & operational guidance to deliver and grow a SAR 10.5M net margin group of companies in sectors such as real estate, construction, asset management, real estate development, and agriculture
• Developed a company strategy that focused on building confidence and brand trust in the market focused on:
o Commercialization
o Restructuring
o PPP
o Company Capabilities
o Revenue growth
o Financial stability
o B2B & B2C Strategies
o Driving best-in-class vision
o Go-to-market strategy
• Lead revenue-generating project delivery to meet internal & external stakeholder needs, oversee scope & project milestones
• Provide oversight, insight, advice, & recommendation to the Chairman on the status of projects, approval, & performance
• Guide and build high-performing teams, 3 General Managers and 7 Directors to implement and drive the value generation
ROI & achievements:
Successfully implemented cost control strategies to limit bad debt and collections across the Group, utilized legal support and implemented practices and procedures, restructured divisions, and rebuilt partnerships, which resulted in:
o Total debt collected SAR 24M, that increased liquidity and adjusted doubtful debts in 2022
o Bad debt collected in contracting SAR 6.5M, increasing the liquidity and mobilizing to current projects in 2022
Successfully analyzed opportunities to grow the Group’s revenue and executed B2B & B2C strategies, redesigned market approaches, maximized relationships and network, identified tenders, and hired key talent for the procurement department to drive quality and speed, which resulted in increasing the contracting revenue from SAR 18.3M to 76M in 2023
Successfully diversified the Group’s scope to Agriculture, identifying an opportunity for the greenhouse development project to establish 20 new greenhouses and maintain an existing 30, resulting in moving revenue from SAR 850k to SAR11M with a net margin of SAR 4.5M and operations fully active for 365 days of the year
Successfully executed and delivered on 14 high-level and large-scope projects that positively impacted the profit margins, moving the organization from generating SAR 800K to SAR 14M in net margins:
o Real Estate evaluation and increased revenue for the year 2023 from 22M to 46M in 2022
o Sector development and restarted the operations of 30 aquariums in 2022
o Best Western Al-Quriyat Hotel and delivered to Elegant Hotel Company to its operations in 2022
o Performed real estate inventory to verify the company's assets to streamline efficiencies in 2022
o Agriculture project for the Sheep sector development of 140 sheep to 650 in 2022
o Organizational restructuring that resulted in improving the quality of workplace performance in 2022
Purpose: Developed and executed a 5-year strategy to drive continuous organizational performance and client satisfaction that long-term impact partnerships, implementing initiatives and best practices that would retain clients for longer & impact revenue
• Executed the 5-year plan and implemented areas of focus to drive high performance and cost controls for project delivery:
o Project development
o Restructuring
o Cost control and reduction
o Securing & onboarding projects
o Stakeholder partnerships
o Revenue Generation
o Financial Stability
o Commercialization & Investment
• Engaged with the Group CEO to advise on strategy progress & presented the performance KPIs to the Board & Chairman
• Led and built a strong leadership team of high-performing Division Heads and drive the implementation of the 5-year plan
• Collaborated with stakeholders to execute public and private sector projects on time and retain clients for future projects
• Drove the execution of building trust to achieve a company vision of becoming 1 of the 10 biggest companies in KSA
• Represented & advocated for Enteria Arabia at government meetings with Investors, shareholders, & financial institutions
ROI & achievements:
Successfully implemented revenue-generating and client retention strategies in projects and processes, restructured divisions, built a trusted brand, implemented policies and procedures, improved internal cultures, hired skilled talent, and drove the implementation of a go-to-market marketing strategy that resulted in generating SAR 320M in project revenue
Successfully identified the gaps & risks within the organization and its structure, developed a long-term strategy to move forward, reformed the culture, and implemented targets that resulted in growing the company from 15 to 210 employees
Successfully led revenue-generating strategies that resulted in increasing the net margin from SAR 500K to SAR 2.5M
Drove exemplary levels of leadership across the organization’s projects and relationship-building capabilities, identified and secured commercialization, residential & building projects to expand investments, that resulted in, in-house projects increasing from 4 to 13 and Enteria Arabia projects from 2 to 8
* Assist the CEO with the overall direction through subordinate senior management staff for all construction and engineering functions to ensure successful completion of construction system.
* Direct the establishment of goals, major priorities, and advise in the projects.
* Development of strategies and resolution of major problems.
* Evaluate project performance against goals and take necessary action to address deviations.
* Managing project risks, including the development of contingency plans.
* Designing and applying appropriate project management standards.
* Organizing and motivating a project team.
* Controlling time management.
* Cost estimating and developing the budget.
* Ensuring customer satisfaction.
Responsibilities:
* Ensure the right materials & equipment are delivered to the right site at the right time & cost. Effectively & efficiently oversee the purchasing, receipt, storage & distribution of Materials & equipment to support successful delivery of projects.
* Member of “Projects Planning & Control Committee”.
Procurement:
* Work with the GM & Operation Manager in developing the procurement’ budget & plans, in addition to anticipate the material cost.
* Develop & manage supplier relationships & performance.
* Manage suppliers’ lifecycle: prequalification, engagement, negotiation & closing.
* Procure all equipment, material & services (direct & indirect).
* Ensure all materials & equipment are received on time & according to specifications.
Logistics:
* Ensure the timely availability of raw material & equipment as per projects requirements.
* Manage all Materials & Fixed Assets at HO, Branch Offices, warehouses & projects’ sites.
* Develop & optimize of site logistics solutions to meet the needs of the project.
* Plan & expand inbound & outbound logistics routes through the project phases & eliminate the third party transportation cost to Zero.
Warehousing:
* Optimize inventory control & management & ensure all inventory is tracked & accounted for.
* Oversee the safe receipt, storage, retrieval & timely dispatch of materials, ensuring they match the purchase order specifications.