Sr. Account Manager-Digital
Media Idee Uk
Total years of experience :10 years, 1 Months
•Working on digital business for an array of existing clients- TCS Connect, Pfizer, Home Detail (UK based e-tailer)
•Leading the digital team on key accounts and support for new business development in digital as well as corporate level
• Corporate communications work for both internal and external mediums- website, portal, Facebook, social media
• Strategy and development of design and content for communication mediums
• Work on speeches, video interviews, blog updation etc
• Social media moderation and monitoring for Faysal Cricket, 7th Sky, two 7th Sky dramas among others
• Part of core pitch team for new business-
• Media strategy for various accounts
• Part of core pitch team for new business- pitches for Stile, IBA, Novo Nordisk
• Worked on LG, PCB, media part of documentary proposal for IFC, World diabetes Day 2010 campaign for Pharma Bureau
• Handling of Karachi /Lahore clients’ media campaigns- Tv, print, radio etc for sanofi Aventis, PEL, Muree Brewery etc
• Media planning and strategy for pitches
I prepare media plans involving Print, Television Radio for various brands.
I have also worked on campaigns that included online advertising as well as OOH presence
I conduct research and analysis of viewer ship trends as well as media habits of target audience.
Analysis of market ad spend patterns, competitors spend analysis and recommendations involving media strategy for clients forms an important part of my job.
I decide with the media buyers on the best media vehicles for our client's campaigns keeping in mind the objectives. I choose between packages and available sponsorships offered by various media vehicles to decide which will provide the best mileage at cost-effective rates.
At my present job I am part of the cross-departmental team involved in pitches for new accounts whether for full services or media specific. Some of the pitches I have been involved with are-Adamjee Insurance, China Mobile, PIA, Abbott Nutrition.
I interact with sales representatives of different media mainly electronic.I also liaison with clients and other agency personnel.
I have worked on a variety of accounts- Johnson & Johnson baby range, Adamjee Insurance, PIA, Linkdotnet, Chevrolet (through authorized dealers)
- Work under direct/indirect supervision of the DGM Business Adminisration to streamline processes in SBU Motor and Generator Sales as well as Finance and Costing and other departments.
-Assisting the Sales Manager in Key Account Management/ Client Relationship Management.
-Preparation of reports, analysis and Forecasts for presentation to upper management and corporate departments such as Finance.
-Preparation of Sales Budget for SBU Motors.
-Interaction with engineers for smooth processing of orders for motors.
-Interaction with customers in receivable recovery, dispatch of motors.
-Handling international orders for motors.
-Preparation of documentation and paperwork for processing of international orders including inspection, verification etc.
- Part of team chosen to as one of the ‘Power Users’ for Spiridon Training.
-I also worked along with the foreign consultants on Spiridon, for Initial Training, Data Migration and Integration.
GPA 3.3 (approx) Major Courses: Brand Management ▪ Services and Strategic Marketing Marketing Research Brand Management report on Igloo Ice cream, involving an analysis of its positioning, customer’s opinion of the product, as well as preparation of strategies for the future. ▪
GPA 3.46, 4th position in class
