Umandi Manodhya

Drove and scaled lead generation and sales through high-performing Meta
(Facebook & Instagram) ad campaigns using data-backed targeting, creatives, and
budget optimization while monitoring ROAS, CPL, and conversion metrics to maximize
profitability
Supported overall business operations and administrative coordination while working
closely with management to align marketing spend with strategic growth goals.

Managed and optimized Meta ad campaigns with a total spend exceeding AED 26, 000+ over a
3-month period
Generated 3, 600+ qualified leads through targeted messaging campaigns, supporting
consistent customer acquisition
Achieved 879, 000+ reach and 1.6M+ impressions, significantly increasing brand visibility in the
UAE market
Improved campaign performance through A/B testing, audience segmentation, and creative
optimization
Monitored KPIs including CPL, CTR, CPM, and conversion rates to maximize ROI
Supported core business operations including client communication, billing processes,
administrative coordination, and cash flow tracking to ensure smooth day-to-day execution

Independently managed 3 client accounts across UAE and international markets (including a
UK-based travel brand)
Executed and optimized campaigns generating 500K+ cumulative reach and strong
engagement across platforms
Handled end-to-end campaign execution (strategy, content, paid ads, optimization, reporting)
Managed campaigns across ecommerce and travel sectors, adapting strategies to audience
behavior and seasonal demand
Improved campaign efficiency through data-driven optimization of CTR, CPC, and engagement
metrics.
Led the digital marketing team, ensuring smooth execution of daily operations and alignment
across creative, content, and performance functions
Coordinated closely with sales and cross-functional teams to ensure campaign outputs
translated into measurable business results
Reported directly to top management, providing performance insights, strategic
recommendations, and ensuring marketing alignment across the group of companies

Led digital marketing strategies across healthcare, optical, and dental sectors
Improved SEO rankings and organic traffic through website and content optimization
Developed targeted content strategies to increase brand awareness and audience
engagement
Managed and hosted promotion of industry events, webinars, and medical exhibitions
Ensured consistent brand positioning across multiple business units

optical, medical, and dental fields, driving brand awareness and customer loyalty.
Maintained consistent brand messaging and identity across all digital platforms for
VC Capitals diverse business units.
Digital promotion of industry events, webinars, and in- person seminars, particularly
Worked closely with cross-functional teams, including sales, product development,
and customer service, to align digital marketing efforts with business goals.

Handling social media pages and campaigns
Created engaging content, photoshoots, and videos to drive content marketing
Solving customer complaints and order management.
Brand building and driving conversions.
Handling cash flow and accounts

Handling customercomplaints under pressure
Explaining the service portfolio to customers
Built strong communication skills

Handling customercomplaints under pressure
Explaining the service portfolio to customers
Built strong communication skills