Umar Arif

• Analyze the client’s business/brand needs to create comprehensive digital, online and social media marketing strategies
• Utilize all innovative online/ social media marketing tools to create a strong online existence and communication strategy
• Optimize the available marketing budget of the client to design the best possible digital marketing solution
• Monitor and supervise the implementation of campaigns to ensure the best quality service
• Build and expand relationship with potential and existing accounts to generate new business
• Make sales and marketing plans for the company to achieve periodic targets
• Develop the latest digital marketing tools to ensure the most innovative digital marketing approach

• Did networking and communicated with key internal and external groups.
• Created company literature and other forms of communication.
• Developed concept for all the marketing and promotional materials.
• Worked with advertisers for timely and useable ad submissions.
• Prepared, monitored and reported on the implementation of quarterly marketing plans for corporate partners.
• Finalized various business tie-ups by analyzing market strategies and business requirements helping the business progress and secure consistent revenue.

• Create, execute and monitor the periodic marketing plans for Mens Store
• Deal directly with the outdoor and print advertisement of Mens Store (Lahore, Karachi, Islamabad)
• Monitor the periodic print, outdoor and social media advertisement plan of Mens Store.
• Design social media and indoor activities and promotional campaigns.
• Facilitated for fashion show and MTM (a seasonal sales campaign) at Mens Store.
• Prepared a complete business plan and worked on the feasibility and implementation of introducing new international menswear brand in Pakistan - Boggi Milano.
• Prepare seasonal orders for various fashion brands at the store including Armani, Gucci, Hugo Boss, Ermenegildo Zegna, D&G, Cesare Paciotti, Bottega Veneta etc.
• Analyze sales and prepare sales forecast of all the prominent brands present at all the retail outlets
• Supervised the planning and implementation of ERP solution of Microsoft dynamics AX2012 as Project Manager
• Monitor the retail software at Mens Store - AC PAC

(Procurement and Operations personnel)

• Look after the retail supply chain and distribution of all the Mens Store retail outlets in Pakistan
• Deal with the countrywide imports and international forwarders
• Monitor the shipment handling, warehousing and merchandising
• Handle inventory and monitor daily store operations of all the retail outlets
• Made SOP’s (Standard Operating Procedures) and implemented them

• Worked on the project of SCUK (Save the Children UK)
• Developed launch concepts of various brands.
• Did visualizations of creative designing
• Copywriting
• Graphic designing ( Adobe Photoshop, Illustrator, InDesign)
• Client handling ( including sales pitch, presenting ideas and providing services)