Umar Latif

- Led SEO strategy for 6+ UAE clients across real estate, e-commerce, and home services — achieved
Page 1 rankings for competitive keywords and grew organic traffic by 150%+ within 4-6 months.
- Pushed 5 keywords into Top 3 Google local pack via Google Business Profile optimisation, citation
building, and location-specific long-tail keyword targeting.
- Managed 8+ active Google Ads campaigns (Search, Display, Performance Max) — reduced client
cost-per-lead by ~30% through targeting restructure and negative keyword refinement.
- Executed full technical SEO audits using Screaming Frog and SEMrush — resolved crawl errors, fixed
Core Web Vitals, and implemented FAQ, LocalBusiness, and Product schema markup.
- Delivered weekly GA4 and Google Search Console performance reports with clear, client-facing
recommendations focused on traffic, rankings, and lead growth.

- Improved domain authority from DA 12 to DA 28 and doubled organic search traffic within 9 months
through technical audits, content strategy, and targeted backlink outreach.
- Collaborated with development teams to optimise site architecture, Core Web Vitals, and SEO-friendly
URL structures.
- Improved Google Ads Quality Scores from avg. 4 to 7+ by aligning keyword intent, ad copy, and landing
page content — reduced CPC without increasing budget.

- Grew organic traffic by 45-60% for multiple
international clients (including USA-based projects)
within 4-6 months through on-page optimization,
technical audits, and targeted backlink campaigns.
- Managed SEO for Two Guys Home Furnishing LLC
(Dubai) — grew organic traffic by 187%, secured Top
3 Google Local Pack rankings for competitive
keywords, and increased organic leads by 3.2x.
- Executed full technical SEO audits using Screaming
Frog and SEMrush — resolved crawl errors, fixed
Core Web Vitals, and improved site speed, resulting
in measurable ranking improvements.
- Implemented structured data (schema markup),
meta optimization, and internal linking strategies to
improve click-through rates from search results.

— Freelance Remote
- Grew organic traffic by 45-60% for multiple international clients (including USA-based) within 4-6 months
through on-page optimisation, technical audits, and backlink campaigns.
- Managed SEO for Two Guys Home Furnishing LLC (Dubai) — grew organic traffic 187%, secured Top 3
local pack rankings, and increased organic leads 3.2x.
- Implemented structured data (schema markup), meta optimisation, and internal linking strategies to
improve CTR from search results across all client accounts.
- Maintained WordPress websites — plugin configuration, PHP-level customisations, and SEO-friendly
URL structures without developer dependency.