Ume Kalsoom Abid, Manager Corporate Communications & Branding

Ume Kalsoom Abid

Manager Corporate Communications & Branding

AbacusConsulting Technologies Pvt Ltd.

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Marketing
Experience
14 years, 11 Months

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Work Experience

Total years of experience :14 years, 11 Months

Manager Corporate Communications & Branding at AbacusConsulting Technologies Pvt Ltd.
  • Pakistan - Lahore
  • My current job since September 2011

Responsible for Company’s Corporate and Internal Communications, Brand Management, Service Promotion, Digital Communication, Public Relations, Strategic Planning and Event Management.

The core job functions include development of Communications and Branding strategy, execution of Communications and Branding initiatives and operations and team development and management.

Communications and Marketing Associate at Punjab Board of Investment & Trade
  • Pakistan - Lahore
  • March 2010 to September 2011

Responsible for providing support in the development and execution of Marketing and Branding strategy for the firm. Ensure establishing regular point of contact with foreign investors to facilitate FDI in the region.

Coordinate with local and international media for the promotion of investment in the region. Organize and coordinate foreign delegation visits for investment promotion.

Marketing Executive at International Field and Tab
  • Pakistan - Lahore
  • June 2009 to February 2010

Key responsibilities include international client coordination, research design development for both quantitative and qualitative research, project monitoring, corporate communication and marketing along with planning of business development activities.

Education

Bachelor's degree, Marketing
  • at National University of Computer & Emerging Sciences
  • June 2009

1. President, Best Practices - FAST Business Club 2. Major in Marketing 3. Best Intern in Zong - China Mobile Company in 2007 4. Project Intern in Gallup - Marketing Research Firm 2008 5. PR Intern in Lotus - PR Consultancy Firm 2009

Specialties & Skills

Social Media Marketing
Event Management
Branding Campaigns
Marketing Communications
Corporate Communications
Content Management System (CMS)
MS Projects
Photoshop
Event Planning & Management
Social Media Marketing Skills (Linkedin, Twitter, Facebook, Google+)
Microsoft Office (MS Word, MS Excel and MS Powerpoint)

Languages

English
Expert
Urdu
Expert
Arabic
Beginner

Training and Certifications

Leadership & Management (Training)
Training Institute:
School of Leadership
Date Attended:
July 2009
Global Marketing Strategy (Training)
Training Institute:
FAST School of Business
Date Attended:
March 2010
Research Methods (Training)
Training Institute:
Gallup Pakistan
Date Attended:
September 2009