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Umer Baig, SEO Executive and Social Media Manager

Umer Baig

SEO Executive and Social Media Manager·Napollo Software Design

Pakistan

Bachelor's degree, Internet of Things (BSc IoT)

Work experience

Total years of experience: 4 years, 5 months

SEO Executive and Social Media Manager

January 2025 - Present

Napollo Software Design

New York, United States Remote

January 2025 - Present

• Execute on-page and off-page SEO strategies across multiple client websites, driving consistent organic
traffic growth through keyword clustering, title tag restructuring, and targeted link acquisition campaigns.
• Run monthly technical SEO audits using Screaming Frog and Google Search Console, resolving crawl
errors, flattening redirect chains, and deploying JSON-LD schema markup to maintain strong Core Web
Vitals scores across all client accounts.
• Manage social media campaigns across multiple platforms for B2B and B2C clients, growing combined
follower counts within 60 days through platform-specific content calendars and targeted audience
engagement strategies.
• Conduct keyword research and SERP competitor analysis using SEMrush across client campaigns,
identifying high-intent keyword opportunities and mapping them to content briefs that drive consistent page-1
ranking improvements.
• Coordinate with content writers and WordPress developers to implement internal linking architecture, H1/H2
hierarchy optimization, and Core Web Vitals fixes, reducing recommendation-to-implementation turnaround
across all active accounts.

Company industry:
Software Development

SEO Intern

January 2025 - January 2025

Napollo Software Design

New York, United States Remote

January 2025 - January 2025

• Optimized title tags, meta descriptions, H1/H2 structures, and internal linking architecture for 10+ client
websites in WordPress and Shopify, improving GSC click-through rates within weeks of implementation.
• Executed link acquisition outreach campaigns, securing quality referring domains and contributing to
measurable Domain Authority growth across client sites over 3 months.
• Performed technical SEO audits using Screaming Frog and Google Search Console for multiple client sites,
identifying critical issues across crawl errors, broken links, and missing meta elements, and presenting
structured audit reports to senior team members.

Company industry:
Software Development

Vice Chairperson

January 2024 - January 2025

IEEE Superior University CS Chapter,

Lahore, Pakistan

January 2024 - January 2025

• Directed operations for a 100+ member IEEE CS chapter as second-ranking officer, overseeing annual
events, chapter governance, and inter-chapter communications across regional institutions.
• Organized industry networking events and technical workshops, connecting students with industry
professionals and growing chapter event attendance year-over-year.

Company industry:
Higher Education

Management Team Member

January 2023 - January 2024

SEE Pakistan 2024, Superior University

Lahore, Pakistan

January 2023 - January 2024

• Coordinated logistics and participant engagement for SEE Pakistan 2024, a national multi-university
competition with 300+ attendees, managing on-site coordination and inter-institutional communications
across participating universities.

Company industry:
IT Services

Graphics Committee Head and Event Coordinator

January 2023 - January 2024

IEEE Superior University Student Body

Lahore, Pakistan

January 2023 - January 2024

• Led a 6-person design team producing all visual branding and promotional content for 8+ IEEE events
throughout the academic year, delivering all assets on time and within budget.
• Launched organic social media campaigns for each event cycle, growing registrations by 20% year-over-year
through platform-specific content scheduling and audience targeting on Facebook and Instagram.

Company industry:
IT Services

Accountant

January 2022 - January 2023

Qasim Garden Housing Society

Lahore, Pakistan

January 2022 - January 2023

• Managed full-cycle bookkeeping, accounts payable/receivable, and monthly financial reporting for a mid
sized housing society, maintaining complete financial records and delivering zero-error reconciliation reports
across a 12-month tenure.

Company industry:
Real Estate

Education

Superior University

June 2026

June 2026

Bachelor's degree, Internet of Things (BSc IoT)

Pakistan

B.I.S.E.

June 2022

June 2022

High school or equivalent, Computer And Mathematical Sciences

Pakistan

B.I.S.E.

March 2020

March 2020

High school or equivalent, Computer And Mathematical Sciences

Pakistan

Skills

AUDITING
Intermediate
AUDITING
Intermediate
AHREFS SITE EXPLORER
Intermediate
AHREFS SITE EXPLORER
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
GOOGLE SEARCH CONSOLE
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
LANDING PAGE OPTIMIZATION
Intermediate
PERFORMANCE REPORTING
Intermediate
PERFORMANCE REPORTING
Intermediate
SCREAMING FROG WEBSITE CRAWLER
Intermediate
SCREAMING FROG WEBSITE CRAWLER
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEMRUSH SOFTWARE
Intermediate
SEMRUSH SOFTWARE
Intermediate
SOFTWARE DESIGN
Intermediate
SOFTWARE DESIGN
Intermediate

Social profiles

Languages

English
Intermediate
Urdu
Expert

Hobbies

  • Cricket