Sr. Digital Marketing Executive
Sharda University
Total years of experience :12 years, 11 Months
Social Media
• Handling a category independently from Strategy, Planning with Execution.
• Execution of social media campaigns including content strategy, network building via Facebook & Twitter contests and brand’s page management, SEO/SEM, marketing database, E-mail.
• Overseeing the social media strategy for the company and Brand awareness
• Post evils of campaigns to be made and learning derived
• To drive digital campaigns with result oriented strategies for Online Reputation Management and Monitoring
• Identity trends and insights, and Devising strategies to drive Social Media traffic
• To drive the social media strategy along with the digital content team. To be the thought leader for all plans.
• Evaluating customer research, market conditions, and competitor data for the digital space
• Generate Monthly and weekly insight Report and analysis ROI.
Paid Campaigns:
• To work seamlessly with the Marketing teams to arrive at the digital plans for Product categories on Social Media and Paid campaigns.
• Planning & managing the social media activations including Mobile.
• Developing and managing campaigns for lead generation through Facebook, Twitter, LinkedIn, Google.
• Managing online brand and show campaigns to raise brand awareness.
• Social media campaigns to drive Engagement which in turn will drive channel viewership and also grow numbers on social media wrt No. of Fans and followers with high engagement level.
• Utilizing a range of techniques including analytics, Banners ads, Paid search, SEO, and SEM.
• Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives
• Social measuring tools like SM2-Alterian, Social Mention, Hoot Suite, Simplify360, Mentions and Radian6, Measured to understand
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Review reports, setting up a new strategy and planning; keeping the company at the forefront of developments in digital marketing.
• Online Brand Reputation Monitoring and Management
• Social Media Marketing & strategy
• SWOT Analysis of various brands on social media platforms
• Implementation of social media programs for brands awareness
• Writing content for Facebook, Twitter, Google Plus, Linked-in, Pinterest, Stumble Upon, and Business page Monitoring.
• Social Media Analysis, Monthly reviews,
• Participating and initiating conversations across different social media channels such as YouTube, Pinterest, Facebook, LinkedIn etc.
• Execution of social media campaigns including content strategy, network building via Facebook & Twitter contests and brand’s page management.
• Facebook insight study and Facebook advert analysis
• Monitoring and analyzing conversations, social media activities and sharing the impact through reviews and tracking reports
• Social measuring tools like SM2-Alterian, Social Mention, Hoot Suite, Simplify360, Mentions and Radian6, Measured to understand
• Generate the Monthly and weekly Social media report
• Google Adwords and Facebook Ads copy creation
• Keyword analysis through Google Adwords, Bing Ad center
• Determining goals and KPIs of campaigns and digital assets.
• Determine Keyword Density and Set up Keyword phrases for the specific page
• Monitoring and analyzing conversations
• Google Webmaster Tools and Google Analytics experience
• Research and analyze competitor website.
• Photoshop and HTML Basics
• Liaising with the technical team on coding changes.
• Improving site structure, page construction & keywords Implementation
• Blog optimization and Blog Posting
• Provide creative copy suggestions and graphical ad templates
• Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Complete Analysis of your Landing Page or website in order to maximize conversions
• Complete structure of PPC campaign along with their ad groups and keywords to achieve good quality score
• Identifying advance bidding & budgeting options for better utilization of fund.
• PPC Advertising Ad Creation Search & Display Campaign.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.
• Using call tracking and other software to track accounts.
• Optimize landing pages for search engine quality score.
• Provide creative copy suggestions and graphical ad templates.
• Liaising with the technical team on coding changes
• Research and analyze competitor website.
• Keyword research and Keyword Addition on web pages
• Optimizing titles, Meta descriptions, body text, alt tags, URLS etc
• Improving site structure, page construction & keyword lists
• Determine Keyword Density and Set up Keyword phrases for the specific page
• Sitemap Generation in XML Format, Directory Submissions, and revisions
• Social Bookmarking and search engine submission, Link Building and writing mail for link exchange
• Article submissions, Press releases, Blog creation and Blog Posting, Q&A and RSS feeds
• Google Webmaster Tools experience
• Maintain Active Social Media profiles (Facebook, LinkedIn, Twitter)
• HTML Basics.
• Using the web tools to track site traffic, ranking and ultimately sales
• Researching and resolving HTML code and content, link architecture and navigation issues
• Assisting in layout of web page when required
• Optimization task to website, Article writing and Marketing
• Social Media Marketing, Optimized copywriting
• Integration of digital and Traditional marketing elements
• Optimizing title, Meta description, and body text and alt tags.
• Article Submission, Blog, Directory, Search Engine Submission
• Classified Submission, forum, Press release, and Q&A.
• Comments Post Business and Local Listing
• Identifying and developing new business.
• Provide Quotes and process orders
• Give the presenting and demonstrating of products.
• Develops relationships with new & existing customers and providers to maximize Sales volume.
• Courtesy and follow-up call to new and existing customers
• .Organize other marketing initiatives and invite the potential customer to prospect for new business.
• Gathering market and customer information.
• Reviewing progress and identifying opportunities for future sales and new areas for development
• Coordinating between the Clients and our manager and Document the report and maintains the data relating to sales.
MBA with Marketing & HR
SSC from SMPAI College (UP Board) 1999 india HSC from SMPAI College (UP Board) 2003 india BA (Eco, Eng) from Allahabad University 2006 india MBA (Marketing ) from Shridhar University 2012 india