General Manager
Merchandising & Buying Sapphire Retail Limited
مجموع سنوات الخبرة :14 years, 7 أشهر
Heading merchandising, buying and design for a portfolio of Kids, Women Western, Shoes,
Bags, Fragrance, Cosmetics categories
* Achieved 110% YOY growth in revenue and gross margin of above portfolio in FY 2021/22
against LY.
* Proven track record of delivering on top line and bottom line growth
* Worked closely with E-commerce and digital marketing to ensure a top line growth of 153%
Deputy General Manager Merchandise Planning
Business and sales strategy, evaluating trends, sales ratios and inventory levels, preparing
budgets and forecasting sales performance and growth. Identifying gaps in assortment, OTB,
sourcing, designing, product availability and visibility to get optimum results.
* Contributing 8% to the overall business of SRL.
Category Head Home, Kids & Sleepwear
Launched four product line i.e home, sleepwear & kids apparel (eastern & western)
* Established merchandising, design and sourcing teams for sleepwear and kids apparel
* Ensuring above product launches on brick & mortar and E-Commerce channel while
ensuring newness and fill rate.
Creadore (key account) - annual turnover $ 7 million.
* Sales, Business Development, strategic pricing, supply chain management
* Moved the SC from Denmark to Pakistan, resulting in annual cost saving of $ 200, 000
Deputy Manager Marketing
Developing MEA, Hong Kong, Russia and Australian market for institutional home textile
products with focus on liquidating dead stocks which resulted in a revenue of $ 1.5 Million
* The process involved identifying potential clients, establishing contact, generating lead,
preparing proposals with samples, follow up, re-negotiation, win the contract, ensure
service/product delivery, building confidence and converting into a long term relationship
ICI Chemicals Pakistan (part of the AkzoNobel Group)
Analysis of local purchases to identify volume, weight and price drivers.
* Identify, quantify and analyze the potential for cost savings in logistics of imported RM’s
Marketing, customer and product development and export of institutional textile products to Europe.
Calculating, quoting and negotiating the product prices based on extensive data analysis.
Majors: Marketing Courses: Brands, Sales, CB, Business Strategy, Supply Chain, Industrial, Adv. Business Research