Performance Marketing Lead
Obrotu Digital
Total years of experience :2 years, 9 Months
Involved in the brand building strategies for startups and established brands across different industries. Creating and executing a strong performance marketing strategy and execution plan to ensure high sale numbers are achieved. Expert in strategising and implementing facebook ads, google ads, youtube ads, linkedin ads.
Achieved monthly sales of PKR 300M+ for a single brand along with constant quarterly percentage growth on multiple brands. Executed campaigns of over $150, 000 ad spend per month.
Achieved ROAS of over 10 on multiple campaigns across Google and Facebook along with spend to sale ratio of under 5% on multiple brands.
Bachlors Honors degree with Majors in Marketing & Minor in Media Studies.