Brand Analyst
Chalhoub Group
Total years of experience :17 years, 5 Months
Forecasting and Purchasing:-
Develop the framework of analysis and recommend inventory levels based on
environmental parameters, seasonal forecasts and turnover of buying
estimates, Prepare purchase forecasts, purchase orders and track inventory
levels, Coordinate closely with the regional buying team to ensure fulfillment of
the budget in term of purchase of all forecasted lines.
Planning and Analysing:
Prepare detailed sales performance reports for the designed brands,
breakdown per outlet, per line, per reference., Develop a consolidated annual
purchase plan for all handled brands, Generate advanced reports with cross
analytical data based on market trends and marketing activities, Generate
SKU, KIP and sales analysis dashboard reportes and send to the management.
Marketing and Branding:
Performed ongoing customer/market research and demographic profiling to
identify and capitalise on unmet market needs ahead of the curve, Monitoring
and analysing a brand and competitors performance to identify Strengths,
Weaknesses, Opportunities and Threats, Monitoring & reporting to senior
managers on the effectiveness of strategies/campaigns, Marketing certain
brands to increase their popularity among target consumers.
Coordination:
Generate or help develop tools to train shop floor teams on market trends of
new collections. Willingly accept responsibility for work while keeping other
people informed of progress and possible.
Stock Management:
Manage stock at hand to optimise the sell through of the collection to reach
the agreed upon target. Responsible for re-orders if needed. Follow up on the
margins of all products and report any discrepancy to Division
Manager/Accounts. Manage old stock and study the amortization of the one
year old stock and older stock and act upon it.Is responsible for positioning of
the stock according to the flow and trends of each shop and accordingly advise
on products’ transfer. Estimate the Points of Sales (POS) material needs
(shopping bags / gift wrapping papers) in quantity and value. Follow up
on POS material stock movement, timely requesting replenishment.
Develop models and reporting structure that identify sales by customer or vendor and identify a baseline for action.
Analyze current sales with last year sales to review Growth and Achievement in a YTD, MTD sales basis.
Working closely with the finance department to maintaining yearly agreements, quarterly rebates, and special promotion discounts.
Coordinate the complete sales reporting and forecasting process for all sales channels like Key accounts, regional sales.
Assist Managers in developing and reviewing the sales budget and rolling sales forecast including sales to budget variance analysis.
Provide customized reporting and support of ongoing business decisions or initiatives.
Provide collection target for all sales reps and finalize it with the CBD’s in a monthly Basis.
Able to prepare effective Key Performance Indicators Dashboards.
To provide efficient, courteous and timely services to all customer requests
and inquiries.
Understand the process of planning for sales & marketing activities.
Reviewing progress and identifying opportunities for further sales and new
areas for development.
Attend and contribute in all sales meeting discussion as required.
Reviews market analyses to determine customer needs, price schedules
and discount rates to achieve revenue and customer goals and develop
ideas for market demand for new services and solutions.
Draws up sales and service contract and proposals for products and
services.
Meet with key clients/partners, assisting sales rep with maintaining
relationships and negotiating and closing deals.
Preparing Business architecture reports and system requirement study
reports for the development team to understand the development required
at each site. Responsible to promote retail sales in central/western region
and surrounding areas.
Ensuring that the outlets maintained the required stock levels.
Reporting to management on market price & competition.
Providing up to date reports to the Sales & Marketing Manager.
Understand and follow the company's operation sales policies.
Proven experience working with Excel and developing and maintaining various analyses and reporting tools.
Making presentation and send it to top management (EVPs and GMs - Polymers) through management reporting system.
Updating SABIC Europe & Asia reports in the share folder while received
Preparing SES, PR and PO in SAP system.
Consolidating weekly reports from (Europe & Asia) and sending to top
management through management reporting system.
Good exposure to DMS (Documentation Management System)
Supporting the SC Planning Team and Supporting the Center of excellence
Manager.
Provide necessary program timetables for local and international conferences.
Plans and coordinates project scheduling and priorities, budgeting, and
administrative tasks.
Preparing monthly progress project reports department base.
Assists in development of presentations and performs follow-up.
Presenting reports on price, changes Various other tasks assigned from time to
time
Part of a team involved in expenses management,
Feeding future buying trends back to employers and attending team meeting
and sharing best practice with colleagues.
Generating weekly and monthly marketing reports.
Cross-checking account books and verifying calculations.
Listening to customer requirements and presenting appropriately to make a sale.
Arranging meetings with potential customers to prospect for new business.
Challenging any objections with a view to getting the customer to buy.
Gaining a clear understanding of customers' businesses and requirements.