Insights & Data Lead
Insights Labz (Pvt.) Limited
Total years of experience :14 years, 4 Months
Data, analytics & strategy lead in a start-up settlement wearing multiple hats to grow the business
§ Own and drive business strategy, client proposals, product offerings, data quality, research methods, GIS based analytics, visualization protocols and commercial interactions
Smartly & efficiently bridged the gaps across Technology, Business, and Data Acquisition team via a coordinated effort to deliver the agile product development promise.
Owned design of the web-based application using agile framework and with an open-source tech stack, to supports
─ Operational Resource Planning in an optimized way that resulted planning time reduction from 72 to under 5 hours
─ Automate the Scheduling Services and real time Route Optimization through GCP micro services
Served as an expert user of Jira, Confluence, Draw.IO, OKR framework, Google Looker Studio, and more; rolled out documentation for training and standard operating procedures (SOPs).
─ Built consensus and managed stakeholders’ expectations to drive change in deploying standard code, and fixed 90% of bugs within 90 days.
─ Realigned the requirements prioritization process among business analysts in achieving 30% higher velocity.
─ Built higher number of POCs (one every 6 weeks) that filled the innovation pipeline across Resource Planning, Estimation. and Route Optimization.
─ Within 90 days of the project, every single sprint resulted into incremental features that helped in thorough coordinated UAT
─ Enhanced operational capacity by 20% within the COEs and automated end-to-end process of identifying quality KPIs gains.
Led the journey of digitization of various modules that included TDLinx North America/Global Location Repository, and Global Key Performance Indicators.
Leveraged expertise in OKR Framework, requirements documentation, stakeholder management.
Focused on improving a partially developed module for matching the addresses of locations with the power of ML and AI
─ Enabled 100K stores to conduct matches in less than an hour while reducing false positive mappings from 30%+ to 5%.
Served as SME in product design, product evolution, new product introductions, agile across African markets
Stabilized the product offerings through innovation, automation, and adoption of best practices; focused on a continued process improvement through quality compliance.
Supported local businesses on Retail Measurement Services including ScanTrack, HomePanel, and Media Measurement in achieving consistent business growth.
Initiated and contributed in product optimization by achieving a reduction of $2M in costs within 12 months.
Talent retention, and churn kept under 5% across African markets.
Built a talent pipeline for Sub-Sahara Africa from the ground-up to support the product design, execution, and delivery.
─ Built relationships with local universities in East Africa and West Africa and presented classes of graduates about Nielsen’s innovative work around the world. Recruited and trained local resources to support company product.
Grew revenue by 15% by securing new local clients and opened 4 new markets with a strong Nielsen product launch.
Trained local teams for expected product quality while enhanced their customer centric approach
─ Python adoption helped reducing workload of Data Science teams by 20%
─ Introduced an early warning sign in quality estimations to ensure risk of unexpected product lapse stays at 0%
Measurement Science at Nielsen
Measurement Science at Nielsen Pakistan | Jun 2003 - Dec 2004
Regional Leadership Program – Africa & Middle East |
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3.71/4.00 & Majors in Inferential Statistics, Survey Sampling, Multivariate Statistics
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