Uzair Liaqat

• B2B Leadership: Directed sales for a leading Chinese manufacturer, reporting directly to
the CEO in Shandong via WeChat to align factory production with regional demand.

• Government Compliance: Successfully executed inspection testing for multi-million
rupee projects in compliance with PEPCO/WAPDA standards.
• End-to-End Production Management: Orchestrated the entire manufacturing lifecycle,
from raw material procurement and inventory control to the final assembly and dispatch
of heavy galvanized steel structures.

• Industry: Consumer goods | Importer (worked with Distributors) | Multi-city brand expansion
• Brand Launch: Led the go-to-market strategy for Carrera brand, scaling from a single-city pilot to 6 major cities
across Pakistan within 3 years.
• Channel Development: Built and expanded a national wholesaler and retailer network, onboarding multiple high
volume B2B accounts.
• Team Leadership: Managed a multi-city sales team, setting targets, reviewing performance, and providing ongoing
coaching.

• Industry: Building materials | Distributor / Trading Company | Construction supply | Government sector KSA
• B2C Sales (Primary): Primary focus was direct B2C sales, engaging individual buyers, homeowners, and contractors at
the point of sale, providing product guidance and closing retail transactions.
• Revenue Growth: Scaled annual B2B sales from SAR 14, 000, 000 to SAR 40, 000, 000, a 185% increase,
establishing market dominance across the Al Namas region.
• Government Contracts: Secured and managed high-value supply agreements with the Development Authority of
Al Namas, covering the Baljurashi to Billasmar corridor.
• Supply Chain: Managed the complete procurement and logistics cycle for steel, construction materials, timber, and
related product lines.

Industry: Consumer electronics | Exclusive Distributor | B2B retail channel Distribution: Lead marketing representative for the exclusive distributor of Royal Fans across Lahore, managing
B2B retail relationships and brand presence. Client Engagement: Conducted regular field visits to retailers and trade partners to build loyalty and ensure
product placement and availability.