Self Employed
The Professionals
Total years of experience :14 years, 0 Months
Working as Training and marketing consultant. Specialized in giving customized solutions to Clients. My expertise are in conducting corporate training / events, brand activation, brand visibility, OOH, Merchandising, giveaways and tax management
Responsible for all the Trade Marketing Activities. To ensure the Visibility of brand in local markets through on store / In store branding and merchandising. Retail channel development through effective communication and branding. Regional Trade Marketing Budget planning in order to be more prominent and effective on Retail. Planning and Execution of BTL / Visibility Drives of Fascias, Available here signs and Paint. OOH visibility on highways and in cities through Bill boards. Participation in local events for increasing the sales.
• Enhanced visibility through permanent on store/in store branding at retail outlets and franchises like shop fascias/Canopies/availability signs/ window Graphics/Counter branding etc.
• Enhanced the visibility of Zong in local markets and also on highways by Wall paint.
• Selection of bill board hoarding in the main cities for mega nationwide campaigns.
• Effective planning and Utilization of regional budget
• Designing and implementation of Local promos and competitions with an objective to increase sales, active outlets and increased visibility at retail.
• Training of vendors in order to give them awareness about the quality standard, timely delivery and meeting timelines, billing process.
• Execution, Monitoring and evaluation of Vendors performance for the localized and national Sales promotion.
• Training and Development of Merchandisers to ensure high degree of Visibility.
• Develop KPIs setting and monitoring mechanism for the merchandisers in consultation with S&D teams
• Ensure Merchandisers placements at Franchise as per agreed SOP
• Planning and distribution of POSM to S&D team
• Maintenance of merchandising data base of all the permanent merchandising material and Giveaways.
• Audit of the Giveaways and POSM lying at S&D offices
• Develop a mechanism of check and balance for the distribution of Giveaways to end users and retailers
• Communication of all the agreed sales promotion plans at region level to HQ.
• Arrangement of budgets/POS and other support material for the smooth execution of the sales promotion activities.
