Vanessa Pereira

Leads COSAL Group’s brand and marketing integration across automotive, hospitality, real estate, and corporate services. Focused on unifying brand identity, driving measurable growth, and strengthening corporate visibility.
• Directed COSAL’s participation in FILDA 2025, executing a PR and marketing campaign that achieved 40% higher engagement than previous years.
• Designed and deployed market intelligence dashboards, improving campaign tracking and supplier performance reviews by 35%.
• Produced corporate communications and promotional assets (press kits, brochures, video scripts, investor decks), enhancing stakeholder engagement.
• Coordinated with suppliers, agencies, and partners to maintain consistent messaging across 5+ subsidiaries.

• Spearheaded unified marketing strategies across COSAL subsidiaries in automotive, hospitality, real estate, and corporate services.
• Oversaw multi-channel campaigns, enhancing stakeholder engagement and content architecture for improved customer experience.
• Established performance tracking systems, leading to measurable business impacts and enhanced corporate visibility.

Led marketing strategy and IT compliance initiatives, bridging digital campaigns with enterprise transformation projects.
• Executed multi-channel campaigns that increased engagement by 25%.
• Oversaw corporate events, client forums, and supplier meetings, strengthening retention and visibility.
• Directed IT compliance projects, aligning operations with ISO 27001, ISO 9001, and ISO 14001.
• Coordinated audits, CAPA tracking, and risk assessments, improving audit readiness by 30%.
• Contributed to enterprise-wide digital transformation, supporting ERP, CRM, and ITSM rollouts that improved efficiency by 20%.

Managed digital campaigns, corporate communications, and international events while supporting compliance and IT-driven initiatives.
• Delivered campaigns that boosted lead generation by 30%.
• Coordinated supplier forums, trade exhibitions, and corporate events, reducing costs by 12% through vendor negotiations.
• Supported ISO audit preparation and reporting across IT and business processes.
• Drafted press releases, leadership presentations, and internal communications, improving executive alignment.
• Assisted in requirements gathering for ERP and ITSM implementations.
• Conducted market and competitor analysis to inform supplier performance reviews and strategy.

Directed operations, communications, and HR functions while delivering ROI improvements through integrated marketing.
• Achieved 15% ROI growth through streamlined operations and targeted campaigns.
• Increased digital reach by 40% via website redesign and social media initiatives.
• Managed HR activities, reducing turnover by 12% with improved onboarding and training.
• Directed HR activities including recruitment, onboarding, and training, reducing turnover by 12%.
• Coordinated corporate events and client activations, strengthening business relationships.
• Produced internal reports and management dashboards to enhance decision-making.

Led communication strategies that strengthened brand presence and stakeholder engagement.
• Increased brand visibility by 18% across regional markets through targeted campaigns.
• Organized large-scale conferences, forums, and supplier meetings, managing end-to-end logistics.
• Produced press releases, newsletters, and executive speeches, securing coverage in 5+ media outlets.
• Analyzed communication performance to inform strategic planning.

Led the dual functions of finance and marketing, balancing operational efficiency with brand growth strategies.
• Designed and executed integrated marketing campaigns, boosting lead generation by 25%.
• Produced corporate newsletters, reports, and presentations to reinforce consistent branding.
• Coordinated supplier forums, contract signing ceremonies, and promotional events, strengthening partner relationships.
• Delivered business and market analysis reports to support management decision-making and financial planning.
• Streamlined payroll, vendor contracts, and financial reporting, ensuring accuracy and compliance.
• Negotiated with suppliers to optimize costs, improving operational efficiency.

Supported the organization’s business operations while driving client-facing marketing and communication initiatives.
• Assisted in planning and executing marketing campaigns across digital and traditional platforms.
• Coordinated supplier engagement and client meetings, contributing to successful business partnerships.
• Developed internal reports and performance dashboards for leadership review.
• Supported administrative and operational processes, ensuring smooth day-to-day activities.
• Contributed to the design of promotional collateral and proposals to support business development.
• Collaborated with finance teams on budget tracking and reporting.

Managed client accounts and coordinated customized marketing solutions, improving client retention.
• Boosted client retention by 15% through proactive account management.
• Oversaw campaign delivery timelines, ensuring objectives were met on budget.
• Prepared client pitches, proposals, and project reports, aligning deliverables with client KPIs.
• Assisted in content development and creative planning, enhancing campaign performance.
• Strengthened client visibility by coordinating social media strategies and influencer outreach.

Focused on client acquisition and partnership growth for the platform, driving expansion into new markets.
• Expanded the client database by 20% through targeted outreach and negotiations.
• Secured long-term contracts by aligning proposals with business needs.
• Conducted market and competitor research to identify growth opportunities.
• Drafted partnership proposals, supplier agreements, and promotional offers to boost platform adoption.
• Coordinated with marketing teams to support digital campaigns and promotions for onboarded clients.

Managed the planning and execution of corporate events, exhibitions, and internal activations, strengthening the company’s external visibility.
• Coordinated corporate exhibitions, seminars, and trade events, overseeing logistics, supplier engagement, and vendor contracts.
• Developed event communication materials including agendas, invitations, and executive speeches.
• Negotiated with suppliers to optimize event budgets, reducing costs without compromising quality.
• Supported the marketing team with campaign activations tied to events, increasing engagement with stakeholders.
• Ensured brand consistency across all event-related collateral and experiences.
Managed the planning and execution of corporate events, exhibitions, and internal activations, strengthening the company’s external visibility. • Coordinated corporate exhibitions, seminars, and trade events, overseeing logistics, supplier engagement, and vendor contracts. • Developed event communication materials including agendas, invitations, and executive speeches. • Negotiated with suppliers to optimize event budgets, reducing costs without compromising quality. • Supported the marketing team with campaign activations tied to events, increasing engagement with stakeholders. • Ensured brand consistency across all event-related collateral and experiences.

Focused on expanding the firm’s client base and strengthening business relationships through targeted outreach and service promotion.
• Developed and maintained client relationships, contributing to the firm’s growth in a competitive market.
• Prepared business proposals, presentations, and service pitches tailored to client needs.
• Conducted market research and competitor analysis to identify new business opportunities.
• Coordinated with audit and compliance teams to align client requirements with service delivery.
• Supported the creation of marketing materials and promotional content, enhancing the firm’s visibility.
• Negotiated with potential clients to secure contracts, contributing to revenue growth.

Developed content and managed restaurant listings for Zomato’s platform, ensuring accuracy and partner visibility.
• Curated and maintained hundreds of restaurant listings, boosting customer engagement.
• Conducted quality checks and audits to ensure consistency across content.
• Partnered with restaurants to improve their digital presence and discoverability on the platform.
• Assisted in local campaign activations and restaurant promotions, strengthening brand visibility.
• Analyzed user feedback and data trends to optimize content quality and platform engagement.