Varsha Chauhan

• 360-Degree Brand Marketing: Led omnichannel strategy across social media, website content, and video production.
Conceptualized all brand graphics and executive presentations, ensuring a high-fidelity brand identity and consistent visual
storytelling.
• Digital Strategy: Spearheaded digital growth for web and mobile platforms by embedding SEO strategies (on-page, technical
SEO, and keyword optimization) into product and content workflows, driving higher organic traffic and improved search
rankings.
• Performance Marketing: Manage and optimize Google & Meta Ads to drive user acquisition and brand visibility.
• Product Growth: Achieved 45, 000+ organic app downloads within 12 months through structured GTM campaigns.
• Engagement: Increased platform usage by 50% through onboarding flows, lifecycle campaigns, and AI-enhanced marketing
automation (SMS & WhatsApp Campaigns).
• Performance Dashboard: Created performance dashboards using Excel & analytics tools (Zoho Analytics, Power BI &
Tableau) for campaign reporting and decision-making.
• Leadership: Led a 5-member cross-functional team of designers, content specialists, UI/UX designers & video developers.

• B2B Strategy: Developed data-driven B2B digital marketing strategies for ERP products.
• Campaign Management: Owned campaign planning, execution, and optimization across SEO, paid media, and CRM-based
workflows.
• Performance: Implemented A/B testing frameworks to improve email performance.

• Marketing Leadership & Content Strategy: Spearheaded the end-to-end creative roadmap, directing a team in the
production of high-engagement social media graphics, optimized website content, and high-conversion WhatsApp
marketing workflows to drive brand authority and lead acquisition.
◦ Content Lifecycle: Conceptualized educational brochures and digital assets, ensuring a consistent brand voice across all
offline and online touchpoints.
◦ Email Marketing: Planned, executed & optimized email marketing campaigns using Zoho Campaigns & MailChimp,
analyzing open rates, CTR & engagement metrics.
• Website SEO: Executed SEO driven content planning including keyword research, on-page/off page SEO using tools like
SEMRush, Word Press CMS, GA4 & Google Search Console.
• Events: Spearheaded international education conferences at IIT Delhi with 1000+ school heads from across the globe.
• Paid Ads: Managed marketing budgets for Google & Meta Ads ensuring efficient allocation of resources & maximum ROI
across channels.