Digital Marketing Team Leader
Robu.in
Total years of experience :16 years, 6 Months
Manages a paid campaign with a monthly budget of $10, 000/ month with ROAS 10
Identified and executed SEO activities to keep web properties within the top 10
results
Increased organic traffic by 50% within 3 months
Trained SEO team of 5 executives on how to do SEO for e-commerce website
Manages a team of seo, social media, content writers and designer
Projects:
1) Allcaro Logistics Ltd
Objective - Lead Generation
Budget - 200, 000
•Setup ad campaign from scratch on Google Ads for lead generation
•Install conversion tracking to measure the performance of the paid campaign
•Suggestion on budget and bidding strategy
•Analyze and helped to create landing pages with suggestions for improvement of quality score
•Create different types of ads - Search, Display, and Video
•Monitor and manage paid campaigns performance to see that it meets client expectations
•Create a detail report on a monthly basis
2) Audiomart.in
Objective - Sales and Lead
Budget - 50, 000
•Setup ad campaign from scratch on Google Ads for sales of high-end products
•Install conversion tracking to measure the performance of the paid campaign
•Analyze and helped to create better product pages to improve CTR, Bounce Rate, and Quality Score.
•Created different types of ads - Search, and Shopping campaign to generate sales and leads
•Work according to the client's expectation to mee monthly target
•Create a detail report on a monthly basis
Facebook and Google Ads
•Setup ad campaign from scratch on Facebook and Google Adwords
•Install conversion tracking to measure the performance of the paid campaign
•Budget suggestion and bidding strategy
•Analyze landing pages and suggest changes in the design before running paid campaign
•Create ads on Facebook to generate engagement, and increase likes on the page
•Create ads to generate leads and sales for e-commerce website
•Create a strategy before running ads on Facebook and Google Adwords
•Create, monitor and manage paid campaigns performance and result
•Create shopping, search, display and video campaigns on Google Network
• Take initiative to strategize and implement SMO activities to gain maximum output
• Create plans/proposals to suit the need of specific projects following the latest best SMO practices
• Develop and manage online marketing campaigns by effectively driving brand awareness, engagement and traffic to social media pages
• Create content strategy to promote brands and engage users
• Follow and implement best practices on Facebook, Google Plus, Pinterest, Instagram and Twitter to increase Likes / Followers respectively
• Co-ordinate with development team to implement strategies for social engagement.
• Develop Social Media and online marketing/digital strategies, and drive Social Media campaigns.
• Create, monitore and managed social media campaigns to engage with their potential customers
• Manage community growth and handle customer relationships on various SM channels.
• Respond to users queries and complaints on social media pages
• Coordinate with designing team for creating visuals
• Trained new employees
• Provide customer support via social media channels
• Create exciting promotions, contests and original content in line with company goals
Clients Worked For:
Dubai First
The Box
Orient Travel UAE
Nail The Deal
Forum Marketing
Search Engine Optimization
• Website Analysis & Research
• In-Depth Keyword Research - On-page
• Keyword Traffic Analysis
• Keyword Competition Analysis
• Online Competitor Analysis
• Search Engine Submission
• Video Submission
• Social Bookmarking
• Blog & Guest Postings
• Forum Postings
• On-Site Navigation and Page Details
• Link Building
• Research and Analysis of Competitors Links
• Promotion of client’s products and services on social media networks
• Creating content and posting regular updates on social media profiles
.) in
B.Sc in Mathematics
