Vasileios Davilas

• Planning phase: area owner for Marketing planning, Call Center and CRM business cases
• Setting business-user functional requirements for CRM
• Implementation: Being responsible for CRM provider selection - implementation & strategy, Contact Center design (provider selection) & management (headcount selection) and Marketing Planning-execution (including corporate identity, branding-website aesthetics, TV spot concept &design as well as PPC - SEO)

Recruited and organized the team of 8 Client Service Managers around the globe (Athens, PST, India - Chennai) responsible for the set-up of CPC-CPA-CPM-CPI campaigns via BBM client (BlackBerry),
also performed/coordinated/redesigned custom reporting & BI for BlackBerry

 organized the overall Customer Service (& Telesales) operation in the Group (3 companies)
 Semi-automated monthly sales budget process, down to SKU, material group, sales personnel and retailer POS level
 Contributed in CRM-SFA roll out (both from the administration and end user side)
 Reduced Back orders by 10% in a month, using appropriate reporting, identifying flaws and propose actions
 Contributed in “Go-2-Market” project launch
 Completely redesigned the reporting KPIs and content

• Directly reporting to CEO
• Contributed in a significant increase in Revenues & net income per market segment
• Fully responsible for flight tickets' product P&L as well as setting & meeting Sales & revenue targets (per air carrier & region)
• Monitor results and identify divergences with the budgets/forecast and targets in line with the strategy; ensure the agreed ideal mix per segment is properly implemented across identified demand periods; inform internally of the results and develop solutions to adjust accordingly
• Monitor, analyze and optimize use of electronic distribution systems (website/GDS/Third Parties)
• Revenue Management: Analyze revenue potential and margins; put in place initiatives to increase revenues and optimise the gross margins.
• Competition screening
• Monitoring & setting targets for Google ad words campaigns, Google analytics
• Sales / Revenues /Profits’ reporting
ACCOMPLISHMENTS:
 Established the .com market less than 5 months, as the leading .com OTA (3-5 times more reservations)

 Designs and coordinates financial performance monitoring of LSCs (live P/L monitoring of each SMS campaign), KPIs & financial reporting to C-level Executives on a quarterly, monthly, yearly and custom basis
 Closely coordinates with internal customers (Department Heads, Account Managers, Presales and Sales) to best serve their needs by giving answers to their requests
 Designs, overviews and actually performs " deep diving-insights" analysis into LSC by setting up research directions, finding meaningful trends across LSC data and supports critical decision making process
 Participates in LSC IT product releases in terms of setting up requirements and take ownership for their implementation
 Supports Presales proposals & Sales pitches with Research documents, regional analyses-aggregated KPIs
 Coordinates proper reconciliation and invoicing process for LSC projects

Based in the Athens Office, i am working at the Large Scale Campaigns Dept., Monetization Team at Velti. My key responsibilities are to:
-create and maintain business requirements documentation for a Monitoring Interface for LSCs, developing functional specifications
-perform quantitative analyses, review trends and conclude to meaningful business results
-design reports and the mechanisms to automatically rertieve data
-participate in the development and maintenance of thorough performance analysis and metrics/KPIs
-support business critical decision making by driving all required analysis
-participate in the development and maintenance of market intelligence arround LSC

 Sales Administration & Customer Relationship Management (being responsible for Call Centre operation, Internet, Mobile & e-shop)
 Call Centre Administration, Database Marketing, Design of Inbound-Outbound call & email Campaigns
 CRM Suite & e-shop redesign (including Loyalty scheme design) & IT project management: http://www.compactdisclub.gr/
 Experience in SQL queries  Database Marketing  HR/Salesforce management
 Financial reporting/Financial Analysis, KPI analysis, first signature right for suppliers invoices & cross check
 BI reporting tool development-add ons (QlikView), Call Centre technical administration, HR Management (ads design, interviews, hiring, training process), Stock Control (products-catalogues), brief and production of catalogues, communication with advertising agencies, C.T.I. management, Inventory Management

" IT Project Design & Management, for Γ ΚΠΣ IT/IS Projects (eΠολεοδομία/Technical Consultant, Kaisariani Municipality portal, LMS for Dodekanissa Prefecture, Karditsa Municipality Portal, YME.portal-subcontractor etc)
" Project team Coordination & Communication with Clients
" Requirements Engineering-elicitation, Documentation, Project Management & Reporting
" Project Risk Management, IT quality process application
" Leading Development Teams, using HCI and design principles/guidlines  Testing (Use cases, Test Cases etc)
" ALSO : Responsible for CORPORATE MARKETING & COMMUNICATION & Corporate Website re-design Project

" Retail Operations Process Reengineering  Fine tuning of all web-interfaces, e.g. provisioning, dealers-merchandisers interfaces, e-Shop & updating of all ongoing offers etc
" New VAS Services Sales process design, advertising  promotion, Sales Processes / Business Planning- UATs- Strategy Proposals & Product Concept Documents
" Interfacing between the Commercial Directorate and IT Department / IT Project Management & Participation in promoting interdepartmental project coordination
" Creating educational material for internal & external customers (Sales, Merchandisers, Customer Care)
" Serving also as a Product Manager for OTENET OnDSL Live Camera

ALSO:
CRM-Business Analysis, 02  08 /2005
Responsible for the:
" elicitation and documentation of CRM strategy, Business Objectives, high level C. R. M. requirements,
" Requirements Analysis Documentation for the development of a C. R. M.  S. F. A. program (Sales/ Order Management System) including full Commercial  Provisioning  Sales processes mapping and redesign using U. M. L./ R. U. P. Methodologies