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Vasundhra Verma, THERMENS B2B Market Development & Sales (Heating Elements)

Vasundhra Verma

THERMENS B2B Market Development & Sales (Heating Elements)·USHA Electricals

United Arab Emirates

Master's degree, International Business Management with Marketing

Work experience

Total years of experience: 2 years, 1 months

THERMENS B2B Market Development & Sales (Heating Elements)

October 2025 - Present

USHA Electricals

Delhi, India

October 2025 - Present

Built a 200+ vendor pipeline across North India through research, mapping, and
outreach, achieving a 15% monthly increase.
Executed 40+ daily outbound calls to qualify OEMs, distributors, and industrial
buyers.
Identified & closed high-potential manufacturing clusters, increasing 25% in sales
for the firm.
Structured lead segmentation to support vendor acquisition and conversion.
Company industry:
General Engineering Consultancy

Marketing & Psychology Trainee

October 2024 - January 2025

Altumy Counseling Services

Delhi, India •Hybrid

October 2024 - January 2025

Revamped a low-performing LinkedIn page, increasing activity by 50%.
Managed the Cogniizance magazine marketing funnel, attracting 10+/month new
clients for therapy/counselling services.
Improved lead-to-consultation rates by 20% using high-empathy messaging,
graphics, and psychology-driven content.
Balanced clinical training with marketing execution to align service delivery with
client needs.
Company industry:
Other Healthcare Services

Research Assistant (Market & Consumer Behaviour)

January 2022 - January 2023

Gargi College, University of Delhi

Delhi, India

January 2022 - January 2023

Authored 5 research papers and presented findings at 11 national/international conferences.
Led the field team to collect and analyze in-person data from 500 to 900 young adults per study, ensuring 100% accuracy and strict deadline compliance.
Published research papers to show Gen Z consumer trends and clinical problems. Link: Google Scholar
Delivered structured presentations to expert panels.
Company industry:
Primary, Prep, & Secondary School
Job role:
Research and Development

Education

Heriot-Watt University Dubai

September 2027

September 2027

Master's degree, International Business Management with Marketing

United Arab Emirates

Amity University

May 2026

May 2026

Master's degree, MasterofArtsinClinical Psychology

India

Gargi College, University of Delhi

August 2023

August 2023

Bachelor's degree, Applied Psychology

India

Skills

MARKETING
Intermediate
MARKETING
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
NVIVO
Intermediate
NVIVO
Intermediate
PRESENTATION SOFTWARE
Intermediate
PRESENTATION SOFTWARE
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
REAL ESTATE MARKETING
Intermediate
REAL ESTATE MARKETING
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Negotiation
Intermediate
Negotiation
Intermediate
Sales
Expert
Sales
Expert
Real Estate
Beginner
Real Estate
Beginner
Communications
Expert
Communications
Expert
Human Behavior
Expert
Human Behavior
Expert
CRM software
Beginner
CRM software
Beginner
APPLIED PSYCHOLOGY
Expert
APPLIED PSYCHOLOGY
Expert
APPLIED PSYCHOLOGY
Intermediate
APPLIED PSYCHOLOGY
Intermediate
CLINICAL PSYCHOLOGY
Intermediate
CLINICAL PSYCHOLOGY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
NVIVO
Intermediate
NVIVO
Intermediate
PRESENTATION SOFTWARE
Intermediate
PRESENTATION SOFTWARE
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
REAL ESTATE MARKETING
Intermediate
REAL ESTATE MARKETING
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
APPLIED PSYCHOLOGY
Intermediate
APPLIED PSYCHOLOGY
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
CLINICAL PSYCHOLOGY
Intermediate
CLINICAL PSYCHOLOGY
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
NVIVO
Intermediate
NVIVO
Intermediate
PRESENTATION SOFTWARE
Intermediate
PRESENTATION SOFTWARE
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
R PROGRAMMING LANGUAGE
Intermediate
REAL ESTATE MARKETING
Intermediate
REAL ESTATE MARKETING
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONSUMER ANALYTICS
Intermediate
CONSUMER ANALYTICS
Intermediate
CONVERSION COATING
Intermediate
CONVERSION COATING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LINKEDIN SALES NAVIGATOR
Intermediate
LINKEDIN SALES NAVIGATOR
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate

Social profiles

Personal Website
Personal Website
drive.google.com/file/d/1wWbiq5EtxEXM4kcLmxip2XRYcGNXEp82/view?usp=drive_link

Languages

English
Expert
Arabic
Beginner
Hindi
Native Speaker

Memberships

American Psychological Association

Student Affiliate Member

November 2022

Training and Certifications

Certifications
IELTS Academic test
British Council
Jul 2025 - Jul 2027
Show credentials

Hobbies

  • aesthetics, design, and visual presentation
  • Behavioural economics
  • Understanding international markets, global relations, and cross-cultural dynamics
  • Lifestyle trends
  • Learning business growth and sales strategies
  • Following financial markets and investment trends
  • Mixology and interest in hospitality experiences
  • Travel and exploring diverse cultures and environments
  • Communication & Public Speaking
  • Networking & Professional Development
  • Research Writing & Psychological Analysis
    Google Scholar - Vasundhra Verma
  • Applied Psychology Coach