فيرونيكا Zyurnyayeva

Offering marketing services for companies in the Middle East and Europe.

Marketing Strategy | Social Media | Digital Marketing | SEM | PPC Advertising | Community Management | Influencer Affiliations | ChatGPT | Email Marketing | Content Creation | E-commerce | Copywriting & Editing | Lead Generation | Business Development | Reporting & Analysis | Web/App Management | Campaigns | Benchmarking | Events

Developing and managing the marketing plan & budget for B2C and B2B; consisting of plans for product development & launch, content creation, social media marketing, digital marketing inclusive of SEO, SEM & PPC, branding, events & web/app management.
Full reporting and analysis of all digital data through Google Analytics, Facebook, Ahrefs, Data Studio, etc.
Managing customer care, social listening, bench-marking and crisis aversion
PR and influencer coordination and affiliations

Building and nurturing relationships with clients in B2C and B2B industries in the region.
Business development and new client initiation programs.
Developing and implementing customer acquisition campaigns.
Complete management and optimization of client social media pages and PPC advertising on Facebook, Instagram, Twitter, SnapChat, LinkedIn, etc. and websites.
Launching SEO/SEM, email, Google Adwords & display advertising campaigns with A/B testing.
Establishing and growing various marketing channels.
Managing & empowering team to perform creatively and efficiently.
Target audience, content, engagement & conversion strategy development for each client.
Administrate the creation and publishing of relevant, original and high-quality content.
Quality control to continuously improve service quality and customer satisfaction.
Develop and manage creative marketing campaigns.
Develop relevant content topics to reach the company's target customers.
Manage all relevant content i.e. visuals, ads campaigns, blogs, landing pages, banners, etc.
Design, create and manage promotions and social ad campaigns.
Manage relationships with influencers & bloggers for affiliate campaigns.
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results and ensure ROI.

• Manage Marketing campaigns and activities for 8+ different brands: Flippin Pizza, Caliburger, Chuck E Cheese’s, Chickenow, SlapFish, Lemonade, Elevation Burger, Just Falafel, etc.
• Prepare and implement an annual marketing budget and plan, inclusive of ATL and BTL campaigns
• Launch new product / location campaigns as well as promotional and seasonal campaigns.
• Visualize and supervise all creative work, communications from idea conceptualization to final print.
• Manage social media platforms for all accounts including Facebook, Instagram, Twitter, Youtube; content management, driving engagement, launching campaigns, managing customer feedback and crisis aversion, advertising, bench-marking, etc.
• Identifying suitable events in the UAE and managing the event set up
• Liaising with agencies and other stakeholders for various media and blogger events, public relations and launches.
• Organizing and managing monthly photo shoots.
• Bench-marking and monitoring competitor activities.
• Monthly reports and comparisons on social media progress, campaign and activity results and how that translated into more sales, footfall, brand awareness, etc.
• Ensure the brands are up to date with all the necessary end-user materials such as menus, menu displays, packaging, etc.
• Manage various Corporate Social Responsibility, Sponsorship and Joint Venture projects.

Analyze customer needs and market gaps and prepare and implement an annual marketing budget and plan, inclusive of ATL and BTL campaigns
Develop each product’s marketing mix
Developing and maintaining brand guidelines and standards
Manage Marketing Communications and integrate direct and indirect marketing initiatives to increase sales, brand awareness, etc.
Manage the design team inclusive of idea conceptualization, copy-writing, review and editing
Planning and setting up quarterly photo-shoots for the brand’s new product ranges or campaign launches.
Manage and update of brand’s content on the website, it’s social media, and other online channels
Plan and organize various outdoor events from A-Z
Coordinate with head offices in London and Riyadh on joint campaigns
Ensure the brand is up to date with all the necessary end-user materials such as menus, menu displays, packaging, etc. as well as extra branding materials such as calendars, giveaways, etc.
Sales & Business development by introducing a variety of promotional activities throughout the year to boost revenues and reward customers, such as specials, coupons, discounts, loyalty initiatives, etc.
Analyze sales reports to measure feedback and prepare reports
Manage various award and certification initiatives
Build relationships with host malls for mutual benefits
Build a network of agencies for joint collaborations and latest trends and liaise with suppliers for production of materials
Ensure the brand is supported through B2B marketing; so a portion of investors and other business partners are targeted in the interest of the brand
Attend exhibitions and tradeshows to be up to date to local trends
Achievements:
1) Voted ‘Favorite British Restaurant in Dubai & Abu Dhabi 2013’ through organization of public vote campaign
2) Obtained MSC ‘Marine Stewardship Council’ certification for sustainable fishing in London and Dubai, as first restaurant to receive it in the Middle East
3) 15% sales increase in 2013 and 19% sales increase in 2014

 Alumni-related activities:
1) In charge of the yearly implementation and supervision of the Alumni Student Mentoring Program (ASMP), and its related events;
2) Organizing for the annual Alumni Homecoming;
3) Preparation of the biannual Alumni Newsletter;
4) Coordinating with alumni to participate as guest speakers in UD lectures;
5) Maintaining the alumni database.

 Student-related activities:
1) Organizing for the annual UD Job Fair, Internship Providers’ Recognition Night, etc.;
2) BGS and SAM Honor Society related activities;
3) Coordination with students, alumni, and business partners for jobs;
4) Coordination with UD students, business partners, and faculty for internship
placement;
5) Editing CVs and cover letters and preparing the annual Graduates Resume Book;

 Business partner related activities:
1) Collaborating on student jobs, competitions, events tournaments;
2) Organizing yearly events such as the Employers’ Recognition Night, Charity Gala,
Alumni Homecoming, Career Fair, etc.;
3) Gaining new contacts through references and client meetings;
4) Keeping in touch through regular send outs of appreciation tokens or greeting cards;

Achievement:
1) Received positive praise from line manager, HR manager and CEO in first 2 months of
employment for excellent performance.
2) Successfully organized and hosted big events including up to 400 attendees of royal
family members, top notch firms, and other stakeholders.
3) Successfully marketed the university in terms of activities, publishing and events
amongst all stakeholders.