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Victoria Brouillet, Group Events Director – Yas Island Events

Victoria Brouillet

Group Events Director – Yas Island Events ·Miral Asset Management

United Arab Emirates

Bachelor's degree, Public Relations

Work experience

Total years of experience: 9 years, 4 months

Group Events Director – Yas Island Events

August 2019 - March 2020

Miral Asset Management

Abu Dhabi, United Arab Emirates

August 2019 - March 2020

As Event Director for Yas Island events, I work in partnership with Miral Asset Management, Yas Island and DCT (Department of Commerce and Tourism - Abu Dhabi) to successfully deliver commercial events that promote Yas Island as an entertainment destination through unique immersive experiences from concept to execution.

-Yas Movies in the Park (12, 000+ attendees)
-Taste Of Abu Dhabi (20, 000+ attendees)
-Yas Winter Carnival (42, 000+ attendees)
-Yas Kidz Fest (15, 000+ attendees)

Company industry:
Tourism, Museum, & Cultural
Job role:
Marketing and PR

Marketing Retail Manager

November 2018 - July 2019

YAS MARINA CIRCUIT/ ADMM

Abu Dhabi, United Arab Emirates

November 2018 - July 2019

Marketing Retail Manager (contract)

Supporting the Director of Marketing and Communications in order to develop and implement marketing strategies that drive marketing activities; pushing retail & corporate products and services including but not limited to, Drive Yas, Yas Kartzone, ComYas, MICE and Public Events product suites. Ensuring that the marketing strategy is in line with overall strategy with the Business Unit. Work closely with ADMM’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Managing external client relationships (national and international) for on-track filming and overseeing execution of said filming bookings with regional partners (i.e. AD Department of Customs and Tourism, Yas Island Experience Hub).

Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

PR & Communications Manager

June 2016 - June 2018

NOVO CINEMAS & GULF FILM

Dubai, United Arab Emirates

June 2016 - June 2018

Supported the Novo Cinemas Marketing team ensuring consistency between communication strategies to drive ROI, while evaluating the effectiveness of all communication activities. Actively partook in partnership negotiations from a brand and PR point of view in order to deliver maximum exposure for the company. Planned and managed movie premieres, media events, cinema openings and CSR initiatives throughout the GCC.

Key Responsibilities:

- Managed external and internal PR events to leverage brand positioning and awareness
- Developed and maintained positive media and public relations to maximize PR coverage and brand
exposures of all Novo Cinemas locations across the UAE, Qatar and Bahrain
- Maintained good relationships with all regional Hollywood and Bollywood distributors in context of
arranging media screenings, advanced screenings, contests and premieres
- Ensured premieres included a 360 ̊marketing approach to maximize coverage and awareness of the film in
the relevant territories
- Defined, managed and executed media strategies in collaboration with PR agency and the Novo
Cinemas and Gulf Film marketing teams
- Identified communication gaps and opportunities in Novo Cinemas markets, bringing brand
awareness to a higher level and supporting the development of communication strategies
including PR, media, digital and brand events
- Built and maintained relationships with media, industry clients, bloggers and local social media
influencers to increase PR coverage, brand and product awareness
- Managed partnership negotiations from a brand and PR perspective while ensuring brand
consistency for Novo Cinemas and Gulf Film
- Contributing editor of the quarterly Novo Magazine which is distributed to all Novo Cinemas locations
throughout the GCC
- Sourced and enlisted the company for regional and global awards pertinent to the industry
- Managed speaking events for the CEO and prepared speeches as required

Achievements:
- Successfully set Guinness Book of World Records record for the Largest Human Maze in collaboration with the premiere of the movie “Maze Runner: The Death Cure” and 20th Century Fox - January 2018

Company industry:
Entertainment
Job role:
Marketing and PR

Event Manager, MENA Region

March 2014 - June 2016

SOCIETY OF PETROLEUM ENGINEERS (SPE)

Dubai, United Arab Emirates

March 2014 - June 2016

Responsible for all aspects of assigned events from conceptualization to post-event wrap up including securing committee members, executing workshops, symposiums and conferences ranging in size from 40 - 1000 participants. Team lead on international industry 65, 000 participant exhibition and conference (ADIPEC - Abu Dhabi International Petroleum Exhibition and Conference).

Key Responsibilities:

- Content management and creation for Marketing and PR activations
- Liaised with international oil companies’ top executives including CEO offices and committee Chairperson(s)
- Managed a portfolio of international conferences, exhibitions, workshops and social events including gala/awards dinners and networking receptions from inception to post-event evaluation and wrap up including all onsite logistics and operations
- Prepared and adhered to budgets befitting the largest global non-for-profit oil & gas member based association and negotiated event venues and all suppliers (AV, IT, Photographer, Temp Staff, Tour Agent, Ground Transportation, Branding)

Company industry:
Crude Petroleum & Gas Extraction
Job role:
Marketing and PR

Event Manager, Middle East & India

February 2012 - May 2013

American Association of Petroleum Geologists

Dubai, United Arab Emirates

February 2012 - May 2013

Responsible for developing, planning and coordinating workshop and conference strategies and marketing tactics. Managed exhibition programs, project timelines and delivering events throughout the Middle East, supporting planned marking communications strategy in collaboration with key stakeholders.

Company industry:
Crude Petroleum & Gas Extraction
Job role:
Marketing and PR

Senior Event Officer

January 2011 - December 2011

ADMM Abu Dhabi MotorSport Management

Abu Dhabi, United Arab Emirates

January 2011 - December 2011

As Senior Event Officer at Yas Marina Circuit, I represent Abu Dhabi Motorsport Management in the delivery of events to all clients. My main responsibility is to manage all operational deliverables of B2B events and key responsibilities on major racing events. This position also requires developing event delivery solutions to suit the changing needs of the business, daily client contact relating to event delivery and to act as lead event planner on mid to large scale B2B events, high profile events or events requiring project management.

Company industry:
Sports & Outdoor Activities
Job role:
Marketing and PR

Manager of Manged Events

December 2008 - February 2010

IIR Middle East

Dubai, United Arab Emirates

December 2008 - February 2010

As Manager of Managed Events, I was responsible for event planning and logistics for external client events (conferences, workshops, gala dinners, product launches, etc...).

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Education

University Huelph-Humber

June 2004

June 2004

Bachelor's degree, Public Relations

Canada

I graduated Dean's List with a Post-graduate Certificate in Public Relations from the University of Guelph-Humber in Toronto,Ontario Canada.

Univeristy of New Brunswick, Saint John Campus

April 1998

April 1998

Bachelor's degree, English

Canada

Skills

Microsoft Word
Expert
Microsoft Word
Expert
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
Outlook
Expert
Outlook
Expert
Marketing
Expert
Marketing
Expert
MS PowerPoint
Expert
MS PowerPoint
Expert
MS Word
Expert
MS Word
Expert
MS Outlook
Expert
MS Outlook
Expert
MS Excel
Expert
MS Excel
Expert
major events
Expert
major events
Expert
marketing communications
Expert
marketing communications
Expert
key account management
Expert
key account management
Expert
live events
Expert
live events
Expert
negotiation
Expert
negotiation
Expert
market research
Intermediate
market research
Intermediate
operation
Expert
operation
Expert
Microsoft Word
Expert
Microsoft Word
Expert
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
Outlook
Expert
Outlook
Expert
Marketing
Expert
Marketing
Expert

Social profiles

Languages

English

Expert

French

Expert

Training and Certifications

Certifications
Event Safety bLueprint Certificate

Hobbies and interests

Dog rescue

I'm a dedicated dog owner and have been involved in dog rescue both in Canada and the UAE. Nothing makes me happier than coming home to those wagging tails and dancing bums!

Traveling

Exposure to and participation in other cultures that have expanded my life experience, global mindedness and imagination.